NPAW, formerly known as Nice People At Work, is a privately owned video analytics provider founded in Spain in 2008. The company, which employs approximately 130 people, offers video business systems. In 2023, NPAW's revenue was less than $25 million.
NPAW's Digital Experience Intelligence (DXI) Advertising solution received the 2025 Streaming Media European Innovation Award for Video Advertising Solution. A streaming provider used NPAW's Mid-Stream CDN Balancer to manage CDN usage, switching to cost-effective options in real time, improving performance and saving money. NPAW notes that user engagement, not catalog size, determines streaming success, emphasizing the importance of relevant interactions and recommendations to reduce churn. The company also highlights the challenges streaming providers face, including network volatility, traffic surges, cost pressures, and high user expectations.
NPAW offers 8 products in the media tech industry. NPAW's product portfolio comprises of video data and analytics and content security.
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NPAW's revenues were less than $25M in 2023. Caretta Research has split NPAW's revenue into 4 different product categories, the largest of which is video player and QOS analytics. For full access to NPAW's revenue breakdown subscribe to Caretta Portal.
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NPAW's customers primarily consist of telecoms and media cloud and storage companies. Examples of NPAW's customers include Orange Group, Dell Technologies and Vodafone. NPAW has commercial and technical partners like Ateme, Nokia and Comcast Technology Solutions (CTS). Examples of NPAW's suppliers include Redge Technologies and Logic Media Solutions.
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