NPAW, also known as NicePeopleAtWork, is a privately owned, Spain-headquartered company. Founded in 2008, it employs approximately 130 individuals. As a tier 2 media tech buyer, the company reported $23.0M in revenue as of 2024. The company specializes in video data and analytics, functioning as a provider in the video analytics domain.
On April 20, 2026, NPAW launched Orion, a new product designed for tracking and analyzing video consumption, user behavior, quality of experience, and quality of service to support the growth of online streaming services.
NPAW offers 10 products in the media tech industry. NPAW's product portfolio comprises of video processing and playout, content security and video data and analytics.
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NPAW's revenues were less than $50M in 2024. Caretta Research has split NPAW's revenue into 5 different product categories, the largest of which is video player and QOS analytics. For full access to NPAW's revenue breakdown subscribe to Caretta Portal.
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NPAW's customers primarily consist of telecoms companies. Examples of NPAW's customers include Telefonica, Vodafone and Orange Group. NPAW has commercial and technical partners like Nokia, Ateme and Comcast Technology Solutions (CTS). Examples of NPAW's suppliers include Redge Technologies and Logic Media Solutions.
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