NPAW, formerly known as Nice People At Work, is a privately owned video analytics provider founded in Spain in 2008. The company employs approximately 110 people and, as of 2023, reported revenues of less than $25 million. Its primary offering is a suite of video business systems.
On April 6-9, 2025, NPAW announced its presence at NAB 2025 in Las Vegas, Nevada, at booth #W2355 in the West Hall. Later that year, on an unspecified date, NPAW announced a sponsorship of the BK8 Gresini Racing MotoGP team for the 2025 season. Also in 2025, NPAW appointed Gary Hunsberger as the new General Manager for the US. Hunsberger brings over 30 years of experience in business growth and leadership at major tech firms. Finally, a collaboration between NPAW and Deutsche Telekom was announced, focusing on addressing video streaming challenges globally. Deutsche Telekom uses NPAW's Video Analytics to ensure consistent metrics and compare video streaming performance across its global network.
NPAW offers 2 products in the media tech industry. NPAW's product portfolio comprises of video data and analytics and video business systems.
Subscribe for full access to NPAW's products in full detail
NPAW's revenues were less than $25M in 2023. Caretta Research has split NPAW's revenue into 3 different product categories, the largest of which is user lifecycle management (ULM) and billing. For full access to NPAW's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to NPAW's revenue in full detail
NPAW's customers primarily consist of media cloud and storage and telecoms companies. Examples of NPAW's customers include Dell Technologies, Vodafone and Orange Group. NPAW has commercial and technical partners like Nokia, Ateme and Comcast Technology Solutions (CTS). Examples of NPAW's suppliers include Redge Technologies and Logic Media Solutions.
Subscribe for full access to NPAW's products in full detail 
