NPAW, also known as NicePeopleAtWork or Nice People At Work, is a privately owned company headquartered in Spain. Founded in 2008, with an estimated 130 employees, the company reported $26.8M in revenue as of 2025. It operates as a tier 2 media tech buyer. The company specializes in video data and analytics, functioning as a video analytics provider.

2025 Revenue

Founded

2008

Headcount

124

Headquarters

Spain

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

69

News Summary:

On August 13, 2026, NPAW discussed the complexities of "End-to-End Monitoring," detailing how streaming operators contend with fragmented data and vendor blame during live event incidents. The company also addressed "Breaking the Cost Curve of Live," highlighting the linear escalation of CDN egress costs tied to concurrent viewers in traditional unicast delivery. Earlier the same day, NPAW explored "The Co-Pilot Your NOC Has Been Waiting For," noting the paradox of extensive monitoring within streaming Network Operations Centers (NOCs) that often results in a lack of clarity, leading to reactive support without real-time links to technical incidents. Previously, on August 13, 2026, NPAW identified that the video industry, despite its wealth of data on startup times, buffering, and engagement, struggles with the time needed to connect this information across silos for timely decision-making, as outlined in "From Dashboards to Decisions." On August 3, 2026, NPAW examined "Broadcast Efficiency OTT Soul," which described the recurring internal conflict within telco TV divisions between network teams favoring multicast for cost efficiency and product teams preferring multi-screen OTT apps.

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NPAW offers 10 products in the media tech industry. NPAW's product portfolio comprises of video data and analytics, content security and video processing and playout.
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NPAW's revenues were less than $50M in 2025. Caretta Research has split NPAW's revenue into 5 different product categories, the largest of which is video player and QOS analytics. For full access to NPAW's revenue breakdown subscribe to Caretta Portal.
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NPAW's customers primarily consist of telecoms companies. Examples of NPAW's customers include Telefonica, Orange Group and Vodafone. NPAW has commercial and technical partners like Ateme, Nokia and Comcast Technology Solutions (CTS). Examples of NPAW's suppliers include Redge Technologies and Logic Media Solutions.

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