Conviva is a privately owned company headquartered in Silicon Valley, US, with offices in New York and London. Founded in 2006, the company employs approximately 540 individuals and reported $70.0M in revenue as of 2024. Conviva operates as a tier 2 media tech buyer, specializing in video data and analytics, and providing video optimization and analytics solutions.
On April 23, 2026, Conviva published an analysis asserting that product analytics captures events but often fails to understand customers, with 67% of digital consumers remaining invisible to funnel-based analytics, and highlighting that shoppers visiting the cart five or more times convert at 40%. This followed Conviva's April 20 insights on the necessity of a context graph for consumer-facing AI agents, noting that current AI interactions often lack an understanding of a shopper's multi-day, multi-channel history. Previously, on April 16, the company discussed limitations of product analytics, arguing it creates "funnel vision" by flagging repeat cart visitors as "worst offenders." On April 15, Conviva outlined how consulting firms can build AI agent practices, emphasizing the need for behavioral design, sequence-based training, and continuous optimization retainers. These insights built on Conviva's release of its 2026 State of Digital Experience Report on April 14, which revealed 67% of the modern purchase journey is largely invisible to existing analytics tools, a problem Conviva warned compounds when AI agents act on the same data.
Conviva's customers primarily consist of telecoms and enterprise and telecoms software companies. Examples of Conviva's customers include AT&T, Cisco and Telefonica. Conviva has commercial and technical partners like ServiceNow, Comcast Technology Solutions (CTS) and IBM.
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