iSpot.tv

https://www.ispot.tv
https://www.linkedin.com/company/ispottv/

iSpot.tv is a privately held ad measurement and analytics company founded in 2012 and headquartered in the US. It provides real-time, always-on measurement solutions for all phases of the TV advertising lifecycle, including creative testing, audience verification, business outcomes, and brand impact. With over 470 employees, the company has hundreds of brands and major local TV networks licensing its enterprise solution and has established itself as a trusted currency for networks, brands, and agencies. As of 2023, iSpot.tv's annual revenue is less than $50 million.

2023 Revenue

Founded

2012

Headcount

464

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

Similar Companies

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iSpot.tv offers products in the ad tech industry. iSpot.tv's product portfolio comprises of ad measurement and verification.

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iSpot.tv's revenues were less than $50M in 2023. All the revenue comes from cTV measurement, attribution and fraud.

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Dec

19th

2024

23:58

Caretta Research_Monitor Company

2024 MVP Likability Ads

Likeability isn’t just about making audiences smile—it’s about building trust, driving brand recall, and turning viewers into loyal fans. When an ad resonates, it becomes memorable, shareable, and ultimately, more effective. But what makes audiences like an ad? This year, it was relatable moments, unexpected charm, and a dash of nostalgia.

Ispot

Dec

13th

2024

23:21

2024 Video Ad MVPs: Purchase Intent Drivers

Purchase intent offers a clear and early signal of an ad’s potential to drive sales. Unlike external factors like market conditions or competitor activity—important but separate from the actual creative—it reveals how effectively video ads influence purchasing decisions.

Ispot

Dec

13th

2024

03:15

Caretta Research_Monitor Company

How Rao’s ‘Most Important Ingredient’ Serves Up Authenticity

Rao’s Homemade, a fast-rising pasta sauce brand born from one of New York’s most renowned restaurants, is turning heads with its latest ad campaign. Partnering with creative agency BSSP, the awareness-focused campaign highlights what makes Rao’s special—quality ingredients, rich heritage, and good craftsmanship.

Ispot

Dec

12th

2024

10:48

Caretta Research_Monitor Company

TripleLift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients

It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course.

Ispot

Dec

11th

2024

14:10

Regulatory and Legal

Marketing & PharmaTuned into pharma: iSpot analysis puts Novo Nordisk, GSK at top in November

The pharma marketing world is buzzing about a potential ban on drug advertising, thanks to pledges from the incoming administration of president-elect Donald Trump. Specifically, Trump’s choice for HHS secretary, Robert F. Kennedy Jr., has repeatedly called for a ban on direct-to-consumer prescription drug advertising.

Ispot

Dec

4th

2024

04:36

Caretta Research_Monitor Company

‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership

In a world where convenience is king, Grubhub and Amazon have joined forces in a campaign meant to amplify the little-known opportunity for Prime members to order delivery-fee-free from Grubhub+ directly on the Amazon app or website.

Ispot

Dec

3rd

2024

04:31

Artificial Intelligence

Silver Santa: Coca-Cola Taps the Magic of Gen AI Visuals

Coca-Cola’s holiday ads are iconic, and for 2024, the brand combined human-centered storytelling with visuals powered by generative AI. Featuring classic red Coca-Cola trucks, snowy streets, and playful animals, the campaign aimed to connect with consumers through the intersection of creativity and technology.

Ispot

Dec

2nd

2024

21:52

Blockchain

CES 2025

Pro Tip: First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo.

Ispot

Dec

2nd

2024

10:54

Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’

Jaguar’s new “Copy Nothing” campaign marks a striking evolution for the luxury automaker as it attempts to reinvent itself for an all-electric future. The :30 spot, set in a surreal, hyper-modern world, features vibrant visuals and eccentric fashion, in a reinterpretation of the brand’s “Copy Nothing” mantra.

Ispot

Nov

25th

2024

01:21

Wholesome Adventure: Rivian Solidifies a Connective Brand Identity

In their new ad titled “Electric Adventure,” Rivian unveils the latest generation of their flagship R1S and R1T models. The :30 spot, created with agency Digitas, eschews the typical EV marketing playbook of sleek cityscapes and futuristic aesthetics, instead embracing the rugged yet wholesome spirit that has defined Rivian’s brand identity since its inception, showcasing their vehicles conquering challenging terrains while highlighting key performance upgrades.

Ispot

Nov

22nd

2024

21:21

Procurement and Sales

Nationwide Goes All-In on Paintin’ Manning With NFL Ad Spend

After a few seasons of riding the pine, Nationwide has suited up for the 2024 NFL campaign in a big way, as the insurance company and its Hall of Fame spokesman Peyton Manning have leveraged nearly the entirety of its annual marketing budget to target football fans.

Ispot

Nov

22nd

2024

15:00

Partnerships and Alliances

Marketing & PharmaPlaying ball: Behind the upswing in pharma and health care sports marketing and advertising

Eli Lilly’s WNBA Indiana Fever sponsorship goes beyond the jersey patch to health equity partner. For the millions of people watching WNBA games this summer – many for the first time – it was hard to miss the “Lilly” logo patch on the Indiana Fever players’ jersey.

Ispot

iSpot.tv's customers primarily consist of broadcast television and radio and streaming services companies. Examples of iSpot.tv's customers include Vevo, WarnerMedia and Discovery Networks U.S.. iSpot.tv has commercial and technical partners like Google, The Trade Desk and NBCU Advertising & Partnerships.