NBCU Advertising & Partnerships, a privately owned company headquartered in the US, is a subsidiary of NBCUniversal. It employs approximately 1010 individuals and reported $3.0B in revenue as of 2024. The company functions as a tier 3 media tech buyer, specializing in ad measurement and verification, and offers a portfolio of solutions including a portfolio of content and a suite of targeting capabilities.
NBCUniversal Advertising & Partnerships recently integrated brand storytelling and audience engagement within Season 23 of "Top Chef," which explores regional flavor culture in the Carolinas. Kim Faver, SVP of Brand Partnerships, noted on January 29, 2026, that these integrations aim for authentic connections and business results for participating brands. Previously, on May 12, 2025, VERSANT announced its 2025 programming slate, which includes original content, sports, and live events across NBCUniversal channels such as E!, Oxygen True Crime, SYFY, and USA Network, emphasizing a commitment to original storytelling and viewer connection. Earlier, on May 10, 2025, NBCUniversal highlighted the "Power of Live" content, reporting that it is 21% more emotionally engaging compared to other content.
Similar Companies
Subscribe for full access to NBCU Advertising & Partnerships's profile
NBCU Advertising & Partnerships offers 2 products in the ad tech and services and media tech industries. NBCU Advertising & Partnerships's product portfolio comprises of ad measurement and verification and tV and streaming ad tech.
Subscribe for full access to NBCU Advertising & Partnerships's products in full detail
NBCU Advertising & Partnerships's revenues were over $1B in 2024. Caretta Research has split NBCU Advertising & Partnerships's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to NBCU Advertising & Partnerships's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to NBCU Advertising & Partnerships's revenue in full detail
NBCU Advertising & Partnerships's customers primarily consist of telecoms companies. Examples of NBCU Advertising & Partnerships's customers include NBCUniversal and Sky Group. Examples of NBCU Advertising & Partnerships's suppliers include Snowflake, FreeWheel and Operative.
Example Customers
Subscribe for full access to NBCU Advertising & Partnerships's profile
Example Suppliers
Subscribe for full access to NBCU Advertising & Partnerships's profile
Example Partners
Subscribe for full access to NBCU Advertising & Partnerships's profile
Subscribe for full access to NBCU Advertising & Partnerships's products in full detail 
