NBCU Advertising & Partnerships

NBCU Advertising & Partnerships

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NBCU Advertising & Partnerships, a privately owned company headquartered in the US with NBCUniversal as its parent company, employs approximately 1010 individuals and reported $3.0B in revenue as of 2024. Functioning as a tier 3 media tech buyer, the company specializes in ad measurement and verification, offering a portfolio of content and a suite of targeting capabilities.

2024 Revenue

Founded

-

Headcount

1,001

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

2

News Summary:

NBCUniversal Advertising & Partnerships recently integrated brand storytelling and audience engagement within Season 23 of "Top Chef," which explores regional flavor culture in the Carolinas. Kim Faver, SVP of Brand Partnerships, noted on January 29, 2026, that these integrations aim for authentic connections and business results for participating brands. Previously, on May 12, 2025, VERSANT announced its 2025 programming slate, which includes original content, sports, and live events across NBCUniversal channels such as E!, Oxygen True Crime, SYFY, and USA Network, emphasizing a commitment to original storytelling and viewer connection. Earlier, on May 10, 2025, NBCUniversal highlighted the "Power of Live" content, reporting that it is 21% more emotionally engaging compared to other content.

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NBCU Advertising & Partnerships offers 3 products in the media and telecoms services, media tech and ad tech and services industries. NBCU Advertising & Partnerships's product portfolio comprises of other media, tV and streaming ad tech and ad measurement and verification.

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NBCU Advertising & Partnerships's revenues were over $1B in 2024. Caretta Research has split NBCU Advertising & Partnerships's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to NBCU Advertising & Partnerships's revenue breakdown subscribe to Caretta Portal.

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Apr

9th

2026

16:53

Travel Industry Advertising Insights

Welcome to the Travel page! Your resource for NBCUniversal’s latest perspective, insights, and opportunities for the Travel category. For more information, please contact [email protected].

NBCUniversal Advertising & Partnerships

Apr

9th

2026

16:21

Retail Advertising Insights

The Future of Advertising: Entertainment Ads Principles on how to create compelling content, ways brands are executing entertainment-led marketing, and how NBCU is the ideal partner to help create and scale entertaining ads. Relevance by Design For generations, enduring brands have weathered wars, recessions, social movements, and global crises.

NBCUniversal Advertising & Partnerships

Apr

9th

2026

16:16

Restaurant, Food & Dining Advertising Insights

Welcome to the Restaurant page! Your resource for NBCUniversal’s latest perspective, insights, and opportunities for the Restaurant category. For more information, please contact [email protected].

NBCUniversal Advertising & Partnerships

Jan

29th

2026

18:06

NBCUniversal Spices Up Season 23 of ‘Top Chef’ with Bold Brand Partnerships

“This season’s trip to the Carolinas brings notable regional flavor, culture and standout brand storytelling. Fans come hungry for the competition, and brands leave with real audience connection and business results. It’s a powerful recipe: premium content, engaged fans, and integrations that feel as authentic as they are effective, continuing to keep the series feeling new, surprising and impossible to get enough of.” – Kim Faver, SVP, Brand Partnerships, NBCUniversal Advertising & Partnerships.

NBCUniversal Advertising & Partnerships

May

12th

2025

20:34

VERSANT Announces First Programming Slate Featuring Bold Originals, Blockbuster Sports, and Iconic Live Events Across E!, Oxygen True Crime, SYFY, and USA Network for 2025

“Our audiences are among the most devoted in the industry, and their passion fuels everything we do. By uniting the power of our iconic brands with a commitment to bold, original storytelling, we’re deepening our connection with viewers in meaningful ways.

NBCUniversal Advertising & Partnerships

May

10th

2025

20:12

NBCUniversal Together The Power of Live

Unmatched engagement: +21% more emotionally engaging/impactful vs. other content

NBCUniversal Advertising & Partnerships

Oct

11th

2023

18:30

Any-Sized Business, Super-Sized Impact: How NBCUniversal is Democratizing One Platform

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

Aug

29th

2023

18:30

Management Changes

NBCUniversal Names Mark Marshall Chairman, Global Advertising and Partnerships

“Mark stepped into this role on an interim basis at one of the most critical times of year for the ad sales business, and over the past three months he has more than proven himself to be the leader NBCU needs to guide this team into the future.

Aug

7th

2023

18:30

The E Factor: The Next Frontier in Understanding Impact

Let’s Get to the Heart of Impact: Emotional Measurement and Why Ad Quality Matters

Jul

12th

2023

18:30

Awards and Recognitions

NBCUniversal Receives 48 Emmy Award Nominations

Telemundo Invites Advertisers to “Come With Us” in Celebrating and Connecting With Latinos as America’s #1 Spanish-language Content Powerhouse

Jun

19th

2023

18:30

Business Expansion

NBCUniversal Expands One Platform’s Global Capabilities with Worldwide Publisher Partnerships, Bringing Extensive Premium Ad Inventory to Marketers

“Across the world, we see the power of premium content to engage audiences and drive impact for businesses. And yet, the complexity of transacting across multiple markets at scale has so far kept marketers from accessing an increasingly global consumer base.

Jun

19th

2023

18:30

If You Want to Build a Global Brand, Start with Storytelling, Simplicity, and Specificity—at Scale

Built to Adapt, Adapting to Build: The Next Evolution of Our One Platform Organization

Examples of NBCU Advertising & Partnerships's suppliers include Magnite, FreeWheel and Snowflake.

Example Customers

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Example Suppliers

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Example Partners

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