NBCUniversal Advertising & Partnerships is a privately owned US-based company with over 1,000 employees. In 2023, it generated revenue exceeding $1 billion. The company's primary business is ad measurement and verification, supplemented by a range of offerings encompassing various content assets and audience targeting tools. It is a subsidiary of NBCUniversal.
NBCU Advertising & Partnerships announced several initiatives and highlighted key executives. In November 2022, Mark Marshall was appointed as the permanent President of Advertising & Partnerships, having proven his leadership during his interim role. The company emphasized the importance of emotional measurement and ad quality in driving impact for businesses. Telemundo, NBCU's Spanish-language content powerhouse, invited advertisers to connect with the growing Latino audience in the US. Additionally, NBCU highlighted the power of premium content in engaging audiences and driving business impact, while addressing the challenges of transacting across multiple markets.
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NBCU Advertising & Partnerships offers 2 products in the ad tech industry. NBCU Advertising & Partnerships's product portfolio comprises of ad measurement and verification and premium video and CTV.
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NBCU Advertising & Partnerships's revenues were over $1B in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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NBCU Advertising & Partnerships's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of NBCU Advertising & Partnerships's customers include Sky Group and NBCUniversal. Examples of NBCU Advertising & Partnerships's suppliers include Snowflake, Magnite and tvScientific.
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