NBCU Advertising & Partnerships, a privately held company headquartered in the United States, is a division of NBCUniversal that offers a range of advertising and partnership solutions. With over 1,000 employees, the company generated over $1 billion in revenue in 2023. NBCU Advertising & Partnerships provides a portfolio of content and a suite of targeting capabilities, enabling businesses to reach their target audience effectively. The company's main product is RTB (real-time bidding) and programmatic advertising, which allows advertisers to bid on ad space in real-time based on specific criteria such as demographics, interests, and behaviors.
NBCU Advertising & Partnerships announced several initiatives and highlighted key executives. In November 2022, Mark Marshall was appointed as the permanent President of Advertising & Partnerships, having proven his leadership during his interim role. The company emphasized the importance of emotional measurement and ad quality in driving impact for businesses. Telemundo, NBCU's Spanish-language content powerhouse, invited advertisers to connect with the growing Latino audience in the US. Additionally, NBCU highlighted the power of premium content in engaging audiences and driving business impact, while addressing the challenges of transacting across multiple markets.
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NBCU Advertising & Partnerships offers 2 products in the ad tech industry. NBCU Advertising & Partnerships's product portfolio comprises of RTB and programmatic, marketer and agency technology, premium video and CTV and ad measurement and verification.
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NBCU Advertising & Partnerships's revenues were over $1B in 2023. Caretta Research has split NBCU Advertising & Partnerships's revenue into 5 different product categories, the largest of which is demand side platform (DSP). For full access to NBCU Advertising & Partnerships's revenue breakdown subscribe to Caretta Portal.
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NBCU Advertising & Partnerships's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of NBCU Advertising & Partnerships's customers include NBCUniversal and Sky Group.
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