Roku

http://www.roku.com
https://www.linkedin.com/company/roku/

Roku, Publicly Owned and headquartered in San Jose, California, was founded in October 2002 by Anthony Wood, the inventor of the digital video recorder (DVR). The company, employing approximately 3940 individuals, specializes in media and TV services and reported $4.7B in revenue as of 2025. Functioning as a television streaming platform and consumer electronics enterprise, Roku focuses on the transition from traditional linear television to digital streaming architecture. It manufactures digital media players, soundbars, and smart televisions powered by its proprietary operating system. The corporation connects active accounts with content publishers, streaming applications, and digital advertisers across North America, Latin America, and Europe.

2025 Revenue

Founded

2002

Headcount

3,600

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Publicly Owned

Deployments

News Summary:

A Looper Insights survey published on July 23, 2026, indicated that 62% of senior streaming executives consider Roku the most strategically important CTV platform for home-screen visibility, surpassing Amazon Fire TV (57%), Samsung Smart TV (53%), Google TV/Android TV (44%), and Apple TV (38%). Earlier on July 23, Roku Inc. announced it would release its second quarter 2026 financial results after market close on Thursday, August 6. This follows the definitive agreement disclosed on June 15, under which Fox Corporation will acquire Roku. Previously, on July 7, The Roku Channel added the WatchAEW FAST channel, joining existing platforms such as MyAEW.com, HPTV, Amazon, LG TV, Tubi, and QuickCast/StreaMix.

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Roku offers 8 products in the media tech, media and telecoms services and ad tech and services industries. Roku's product portfolio comprises of consumer electronics, tV and streaming ad tech, ad measurement and verification, user experience and devices and media and TV services.

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Roku's revenues were $4.7B in 2025. Caretta Research has split Roku's revenue into 5 different product categories, the largest of which is video streaming, which represents 79% of Roku's revenue.

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Jul

30th

2026

12:55

Emerging Tech, B2B Tag

Your Roku can do more than streaming, here are the hidden features most people miss

I've had Roku devices in my house for years, going all the way back to when it was just a little box sitting next to the TV. At this point, I've got several Roku TVs and a few sticks spread across different rooms, and for the most part, I've always used them the same way.

How-To Geek

Jul

30th

2026

01:19

Emerging Tech, B2B Tag

Roku cuts KPI rollout time from weeks to under 2 days

Roku cut the time required to onboard a new experimentation metric from two to three weeks down to under two days, according to a July 23, 2026 post on the company's engineering blog describing a rebuild of the internal platform that powers A/B test analysis across the streaming company's product organization.

PPC Land

Jul

28th

2026

08:26

Emerging Tech, B2B Tag, Mergers and Acquisitions

Roku and Fire TV Control Half of US Streaming: Fox Takeover Puts That Power Up for Sale

Fresh data released Monday confirms what Fox Corporation's checkbook has been saying since June: the operating system running your smart TV has quietly become the most valuable piece of real estate in American media. Hub Entertainment Research's 2026 "Evolution of the TV Set" study — its annual survey of 2,500 US consumers ages 16 to 74, conducted in May — found that Roku powers the primary television for 37% of streaming viewers and Amazon's Fire TV accounts for another 17%.

Tech Times

Jul

28th

2026

08:15

B2B Tag

Forget Roku and Fire TV, this is a better way to stream

If you walk through my house, you’ll see plenty of Roku gear. I've got Roku TVs and a couple of streaming sticks, and for the most part, they do exactly what they're supposed to do. They're simple, they're familiar, and they're good enough for most people.

How-To Geek

Jul

28th

2026

06:30

Emerging Tech, B2B Tag, Legal Issues and Lawsuits, Patent Disputes, Patent Filings

Roku Prevails in Patent Dispute: Texas Judge Upholds Jury Verdict in Streaming Technology Case

In a significant legal decision, U.S. District Judge Alan Albright upheld a jury’s 2024 verdict clearing Roku Inc. of patent infringement claims related to its streaming technology. On July 28, 2026, the Texas judge dismissed a motion for a new trial or favorable judgment filed by ESW Holdings, which contended that two of its patents had been infringed by Roku’s technology.

Legal News Feed

Jul

28th

2026

06:30

Emerging Tech, B2B Tag, Mergers and Acquisitions

Fox Will Soon Dominate the Free Streaming Market After It Buys Roku - Here is How Big Its Lead Will Be

The Roku Channel has solidified its position as the leading free streaming service in the United States, steadily expanding its advantage over key rivals Tubi and Pluto TV according to the latest Nielsen measurements of overall television viewing.

Cord Cutters News

Jul

24th

2026

15:40

Emerging Tech, Financial Results, B2B Tag, Financial Performance

Roku (ROKU) Platform Revenue Jumps 28% As Advertiser Growth Offsets Device Weakness

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. Roku reported 28% growth in its high margin platform revenue, highlighting the strength of its advertising focused business.

Yahoo Finance Singapore

Jul

24th

2026

06:30

Emerging Tech, B2B Tag, Product Updates

Big Changes Are Coming to Roku TVs & Roku Players With a New Roku 15.3 Beta

Roku has begun testing its upcoming Roku OS 15.3 update among developer beta partners, marking another step in the ongoing refinement of the platform that powers millions of streaming devices and televisions worldwide. The beta version of the operating system is currently distributed under non-disclosure agreements to select developers, allowing them early access to experiment with and integrate new capabilities before a broader public release.

Cord Cutters News

Jul

23rd

2026

19:13

New Offerings, Emerging Tech, B2B Tag, New Offerings

Looper Insights: Streaming Execs Say Roku Most Important CTV Platform for Home Screen Visibility

Stephanie Prange July 23, 2026 Roku is the most strategically important CTV platform for home-screen visibility, selected by 62% of senior streaming executives, according to a survey from Looper Insights. Roku ranked ahead of Amazon Fire TV (57%), Samsung Smart TV (53%), Google TV/Android TV (44%), and Apple TV (38%).

Media Play News

Jul

23rd

2026

10:35

Emerging Tech, Financial Results, B2B Tag, Mergers and Acquisitions, Financial Performance

Roku to Announce Second Quarter 2026 Financial Results on August 6

SAN JOSE, Calif.--(BUSINESS WIRE)--Jul 23, 2026--Today, Roku, Inc. (Nasdaq: ROKU) announced it will release second quarter 2026 financial results after market close on Thursday, August 6.On June 15, Fox Corporation (Nasdaq: FOXA, FOX) and Roku announced a definitive agreement under which FOX will acquire Roku.

Rutland Herald

Jul

23rd

2026

08:57

Emerging Tech, B2B Tag

Roku

By Abhilash Mittapalli and Milind Nandankar At Roku, majority of the product decisions are validated through A/B testing. At any given time, hundreds of concurrent experiments run across our platform, each requiring statistical analysis before a go/no-go call can be made.

Roku

Jul

14th

2026

09:00

B2B Tag, Mergers and Acquisitions

I'm ditching my Roku for good and if you are too, check out these replacements

Until recently, Roku was unique in the media streamer space. It was the only major player that made that streamers its primary product, instead of treating them as an offshoot. Sure, it operates the Roku Channel, and even sells speakers and smart home accessories -- but these are all in service of keeping you hooked on its add-ons or Roku-based TVs, where you're also exposed to a steady stream of advertising.

Pocket-lint

Roku has commercial and technical partners like DoubleVerify, FreeWheel and Warner Bros. Discovery. Examples of Roku's suppliers include Magnite, Snowflake and Roku.

Example Customers

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Example Suppliers

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Example Partners

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Roku currently holds 8 broadcasting rights for sports competitions including other sports, ultimate frisbee, volleyball, marathon, motorsports, multi-sport and wrestling.

Example Sports Rights Suppliers

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Analysis

Data

Analysis

Data

Roku

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports