Roku
Roku is a Publicly Owned company headquartered in the US. Founded in 2002, with approximately 3940 employees, Roku reported $4.7B in revenue as of 2025. As a tier 1 media tech buyer, the company specializes in Media and TV services, functioning as a streaming platform.

2025 Revenue

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Founded

2002

Headcount

3,938

Headquarters

US

Primary Segment

Media and TV services

Ownership

Publicly Owned

Deployments

2

News Summary:

Roku announced its Black Friday deals on streaming devices and premium subscriptions. The company also introduced new features to its platform, including personalized content discovery features across various categories. Additionally, Roku launched a free fan experience for the new season of the Emmy®-winning Apple Original series The Morning Show. Furthermore, Disney+ subscribers can get three months of Disney+ for just $1.99/month for a limited time. Lastly, Roku highlighted its 100+ free live TV channels streaming 24/7 on its devices.

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Roku offers 8 products in the ad tech and services, media tech and media and telecoms services industries. Roku's product portfolio comprises of media and TV services, consumer electronics, user experience and devices, tV and streaming ad tech and ad measurement and verification.
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Roku's revenues were $4.7B in 2025. Caretta Research has split Roku's revenue into 5 different product categories, the largest of which is video streaming, which represents 79% of Roku's revenue.
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Roku has commercial and technical partners like Warner Bros. Discovery, FreeWheel and DoubleVerify. Examples of Roku's suppliers include Magnite, Snowflake and Roku.

Example Customers

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Example Suppliers

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Example Partners

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Roku currently holds 8 broadcasting rights for sports competitions including ultimate frisbee, motorsports, multi-sport, wrestling, volleyball, other sports and marathon.

Example Sports Rights Suppliers

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Analyst insight reports

NAB Show 2023 key themes
The dynamics of localisation
The retail media opportunity
The state of play in Europe
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