Finecast, a privately owned UK-based company founded in 2017, provides addressable television advertising solutions. Employing approximately 190 people, the company generated approximately $250 million in revenue in 2023. Its primary offering utilizes real-time bidding (RTB) and programmatic technologies to deliver personalized television advertisements across various platforms, including on-demand, linear, and live streaming TV services. These services allow advertisers to target specific audiences watching content across multiple broadcasters and devices such as set-top boxes and game consoles. Finecast is a subsidiary of GroupM, a media investment group within WPP.
WPP Media announced a significant reorganization in an unspecified month and year, replacing the GroupM structure with a client-centric model. Natalie Cummins assumed the role of WPP Media president, leading EssenceMediacom clients, and Jon Stevens became WPP Media president, leading Wavemaker clients. Separately, on September 2025, WPP Media appointed Ashwin Padmanabhan as Chief Operating Officer in Gurugram, Haryana, India. Padmanabhan brings over two decades of experience in media broadcasting and business leadership. GroupM secured a $1 billion contract with Amazon, significantly impacting the EMEA new-business rankings. A summer internship program was also announced, offering prospective candidates the chance to learn about media marketing and advertising opportunities and to ask questions about the application process. Finally, an unnamed individual departed WPP Media after 20 years.
Finecast offers products in the ad tech industry. Finecast's product portfolio comprises of RTB and programmatic.
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Finecast's revenues were less than $500M in 2023. All the revenue comes from demand side platform (DSP).
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