Finecast, founded in 2017 and headquartered in the UK, is a privately held addressable TV company that specializes in RTB (real-time bidding) and programmatic advertising. It enables personalized TV ads across various platforms, including on-demand, linear, and live streaming TV environments. Finecast's solutions empower advertisers to target relevant ads to audiences watching TV content across multiple broadcasters, connected devices, set-top boxes, over-the-top providers, and game consoles. As part of GroupM, the media investment group of WPP, Finecast has a global reach and a team of approximately 190 employees. In 2023, the company reported around $250 million in revenue.
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