Rakuten is a publicly owned company headquartered in Japan. Founded in 1997, the company employs approximately 9,920 individuals and reported $16.7B in revenue as of 2025. The company specializes in software development, providing a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing, and professional sports.
Rakuten recently announced a collaboration with OpenAI's Codex to address software bugs within its large-scale systems on March 14, 2026. This follows its presence at MWC Barcelona 2026 earlier in March, where it showcased an 'Intelligent Growth' vision for telcos. The company highlighted open network architecture, diversified revenue, and AI-powered solutions, demonstrating how telcos can scale networks as software and reimagine operations and monetization. Simultaneously, Rakuten Bank announced on March 13, 2026, that it surpassed 18 million customer accounts as of March 12, continuing its growth since its inception as a digital bank in 2001. Earlier on March 12, 2026, a user satisfaction ranking by Oricon identified Rakuten Travel as the top provider for activity booking in Japan, though ikyu.com ranked highest overall among Japanese online travel agencies for domestic travel.
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