Didomi

http://didomi.io
https://www.linkedin.com/company/didomi/

Didomi is a Privately Owned company headquartered in France, founded in 2017 with approximately 130 employees. The company specializes in data, targeting, and identity solutions, providing software for data privacy solutions.

2024 Revenue

Founded

2017

Headcount

165

Headquarters

France

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

News Summary:

The tagging market is undergoing subtle but significant changes, with Meta and Google announcing a series of incremental updates in spring 2026 that collectively suggest a broader trend towards the black-boxing of server-side tagging. Earlier in July, analysis indicated that consent banner performance varies by device type, with user interaction shaped by whether they access banners on smartphones, desktops, tablets, or connected TVs, directly affecting consent and opt-in rates. This followed the French data protection authority (CNIL) publishing its recommendation on tracking pixels in emails on April 14, 2026, as part of its 2026 priorities, which also include cross-device consent and consent traceability. On June 15, 2026, Google also modified its consent controls for advertisers utilizing Google Analytics and Google Ads, making Consent Mode the exclusive control for advertising data collection and usage in Google Ads, thereby replacing previous Google Analytics settings as a safeguard. Previously, discussions centered on the implications of a potential "Schrems III" decision for the EU-U.S. Data Privacy Framework (DPF), which, despite surviving 2025, continues to face fundamental questions about its long-term viability.

Similar Companies

Subscribe for full access to Didomi's profile

Didomi offers products in the ad tech and services industry. Didomi's product portfolio comprises of data, targeting and identity.

Subscribe for full access to Didomi's products in full detail

Subscribe for full access to Didomi's revenue in full detail

Jul

28th

2026

06:30

Emerging Tech, Product Updates

The quiet black-boxing of server-side tagging

‍ The tagging market rarely moves with drama, and what’s been happening through spring 2026 is subtler, with a series of announcements from Meta and Google that, taken in isolation, look incremental. But read together, they describe something more significant.

Didomi

Jul

23rd

2026

06:30

Emerging Tech, B2B Tag

Does consent banner performance vary by device in 2026?

If you deploy consent banners across multiple device types (smartphone, desktop, tablet, or connected TV), you are likely not dealing with a single, uniform user behavior. The device a user is on shapes how they interact with your consent banner, and that interaction directly affects your consent and opt-in rates.

Didomi

Jul

21st

2026

06:30

Marketing and Promotional Activities

Email tracking pixels: France's CNIL guidance and compliance action plan

On April 14, 2026, following a public consultation, the French data protection authority ( Commission Nationale de l'Informatique et des Libertés , or CNIL) published its recommendation on tracking pixels in emails , as part of its announced priorities for 2026 , alongside cross-device consent and consent traceability .

Didomi

Jul

20th

2026

06:30

Emerging Tech, B2B Tag, Regulations and Policies

Google Consent Mode 2026 changes: What you need to know

On June 15, 2026, Google changed how consent controls work for advertisers using Google Analytics and Google Ads together. Consent Mode is now the sole control governing how advertising data is collected and used in Google Ads, replacing a setup in which Google Analytics settings also served as a safeguard.

Didomi

Jul

16th

2026

06:30

B2B Tag, Legal Issues and Lawsuits, Regulations and Policies

EU-U.S. Data Privacy Framework (DPF): What would a Schrems III decision mean for your business?

In March 2025, we asked where the EU-U.S. Data Privacy Framework (DPF) stood and whether it would survive the year. It did, but the questions surrounding it never went away. Our Chief Privacy Officer even argued at the time that the framework was doomed by design .

Didomi

Jul

14th

2026

06:30

Emerging Tech, B2B Tag

Meet a Didomian: Adriano Sanges, Engineering Manager of Data

We sat down with Adriano Sanges, Engineering Manager of Data, to talk about his path from traditional Big Tech roles to rebuilding Didomi's data infrastructure, what managing a team across five different cultures actually looks like day-to-day, and what's on the horizon for data operations at Didomi.

Didomi

Jul

9th

2026

01:00

Emerging Tech, B2B Tag, Mergers and Acquisitions

Didomi Acquired Sourcepoint: What Enterprise Buyers Evaluating Consent Management Platforms Need to Know in 2026

Key Takeaways Didomi acquired Sourcepoint in July 2025, financed by Marlin Equity Partners' roughly $83 million majority stake in Didomi: the second acquisition in two months after Didomi bought server-side tagging startup Addingwell that April. Customer overlap is minimal.

Secure Privacy

Jul

8th

2026

01:00

Emerging Tech, B2B Tag, Regulations and Policies

Vermont Data Privacy and Online Surveillance Act (VDPOSA): Everything you need to know

On June 16, 2026, Vermont Governor Phil Scott signed the Vermont Data Privacy and Online Surveillance Act (VDPOSA) into law. With its passage, Vermont became the 24th state to adopt a comprehensive consumer data privacy law, and the fourth to do so in 2026 alone.

Didomi

Jul

7th

2026

01:00

Regulations and Policies

Understanding the updated ICO guidance on storage and access technologies under UK law

As cliché as it sounds, the answer to the question of whether you need to obtain consent for a specific cookie or similar technology under the PECR and the UK GDPR is “ it depends ”.

Didomi

Jun

30th

2026

01:00

Emerging Tech, B2B Tag

CIPA compliance: New approaches to tackle wiretapping litigation risk

It’s 2026, and the California Invasion of Privacy Act (CIPA), a nearly 60-year-old California phone-tapping law, is now the most litigated privacy statute in the U.S. ‍ Most companies caught in it thought they were already compliant, but CCPA and CIPA compliance are not the same, and confusing the two is exactly how companies end up receiving demand letters.

Didomi

Jun

23rd

2026

01:00

Emerging Tech, B2B Tag

Opt for better: Our renewed vision for quality, consented first-party data

Didomi was built on the simple conviction that respecting people’s data and building a sustainable business go hand in hand. Eight years later, a lot has changed, but our mission to help brands navigate data collection and activation with confidence remains the same.

Didomi

Jun

22nd

2026

01:00

Emerging Tech, B2B Tag

Dead-end data: The silent roadblock to your revenue operations

The data privacy industry has spent years developing a vocabulary for what's breaking: attribution gaps, consent drift, cookie deprecation, each with its own diagnosis and set of proposed fixes. What's been harder to name is the cumulative effect, the point at which data doesn't just underperform but stops being usable altogether.

Didomi

Didomi's customers primarily consist of telecoms, computer Games and software Development companies. Examples of Didomi's customers include Orange Group, Gameloft and Rakuten.