Utiq

Utiq

https://www.utiq.com
https://www.linkedin.com/company/utiq/

Utiq is a privately owned company founded in 2023 and headquartered in Belgium. It is an equal joint venture between European telecommunications companies Deutsche Telekom, Orange, Telefónica, and Vodafone. Utiq offers privacy-centric digital marketing solutions for consumers, publishers, and brands in anticipation of a cookie-less ecosystem. The company has a team of 20 employees and its main product is ad and marketing data.

Revenue

Founded

2023

Headcount

20

Headquarters

Belgium

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Similar Companies

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Utiq offers products in the ad tech industry. Utiq's product portfolio comprises of data, targeting and identity.

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Dec

10th

2024

19:50

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany

Utiq partners with All Eyes On Screens to offer enhanced Authentic Audience addressability for TV advertising in Germany Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns.

Dec

5th

2024

12:41

Caretta Research_Monitor Company

What if, in 2025, we put the church back in the middle of the village?

What if, in 2025, we put the church back in the middle of the village? Sophie Poncin, MD France What about the original promise of digital marketing: to deliver the right message, to the right person, at the right time? Over the past few years, the digital marketing industry has expanded considerably, enabling brands to achieve this goal with some success.

Dec

5th

2024

12:39

Artificial Intelligence, Robotics, Caretta Research_Monitor Company

When Science Fiction Becomes Reality

When Science Fiction Becomes Reality Mike Piperakis, Chief Technology Officer As we enter 2025, Ridley Scott’s vision in Blade Runner feels less like fiction and more like prophecy. The convergence of AI, robotics, and autonomous vehicles is reshaping our world in unprecedented ways.

Dec

5th

2024

12:37

ESG, Caretta Research_Monitor Company

The Dawn of Sustainable Digital Advertising

The Dawn of Sustainable Digital Advertising Christina Lundari, MD, Italy As we move into 2025, the digital advertising industry faces an undeniable truth: sustainability is not optional—it is essential. This sustainability goes far beyond greenwashing or carbon offsets; it demands a complete rethinking of how brands, publishers, and consumers connect in a world where trust and values take precedence over volume and impressions.

Dec

1st

2024

20:18

2025: The Year of Taking Action in Media and Marketing

2025: The Year of Taking Action in Media and Marketing Norman Wagner, MD, Germany For years, our industry has debated the future of digital advertising. We’ve spent countless hours discussing a cookieless world, the importance of media diversity, and the threats of misinformation—labelled by the World Economic Forum as one of the greatest challenges facing us in the next two years.

Dec

1st

2024

20:14

The Future of Network APIs: Unlocking Growth for Telcos

The Future of Network APIs: Unlocking Growth for Telcos Boris Weiss, Head of Strategy and Telco Partnerships Network APIs are often believed to be one of the major growth drivers for telcos aiming to broaden their revenue base and tap into adjacent business models whilst leveraging their core capabilities (telco as a platform).

Nov

27th

2024

15:45

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq launches Trusted Partner Programme to further accelerate adoption and growth Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Collaboration across the digital advertising ecosystem has been a key part of Utiq’s business model and roadmap since the company’s inception 18 months ago.

Nov

15th

2024

13:34

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities

Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities Enables publishers and advertisers to easily target and measure consented audiences at scale, while embracing the very toughest privacy standards Prisma Media is

Nov

6th

2024

21:15

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider Following other key European launches, Austria becomes Utiq’s sixth operational market The partnership leverages A1’s expertise and network reach to enable responsible digital marketing Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s leading telecommunications provider.

Oct

9th

2024

00:21

Utiq reaches next milestone for growth with inclusion of home internet connections within its Authentic Consent Service

Utiq reaches next milestone for growth with inclusion of home internet connections within its Authentic Consent Service Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens Utiq, the European AdTech company with a unique telco-powered first-party identifier, today confirms the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic Consent Service.

Jul

23rd

2024

03:55

A response to Google’s decision to abandon 3rd party cookie deprecation

A response to Google’s decision to abandon 3rd party cookie deprecation Google’s choice to not universally deprecate third-party cookies, but to offer users the option to decide whether to keep them, aligns with Utiq’s mission to provide user consent and control over their data.

Jul

16th

2024

01:25

Partnerships and Alliances

Index Exchange and Utiq Partner to Expand Industry Access to Authentic Audiences

We have another exciting partnership announcement at Utiq, as we can now confirm that Index Exchange will now support the passthrough of our first party identifier – our adtechpass – to empower media buyers and owners to accurately address consented audiences while adhering to global privacy standards. ■

Utiq has partners like Adform. Utiq has suppliers like Teavaro.

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