Utiq, a privately owned company founded in 2023 and headquartered in Belgium, provides data, targeting, and identity solutions for digital marketing. Employing approximately 20 people, the company generated less than $10 million in revenue in 2023. Utiq is a joint venture equally owned by Deutsche Telekom, Orange, Telefónica, and Vodafone, focusing on privacy-conscious solutions for consumers, publishers, and brands in preparation for a future without third-party cookies.
Utiq's Chief Product Officer, Will Harmer, discussed the shift away from third-party cookies and platform-specific identifiers in audience targeting. Julia Gloning, Head of Media Services DACH, addressed the reliance of the digital attention economy on consumer engagement with content and advertising. Norman Wagner, Managing Director DACH, highlighted the dominance of a few global platforms in digital advertising over the past decade. Marc Bresseel, CEO, noted a double standard in the industry's accountability, particularly concerning walled gardens. Finally, Utiq launched in Italy on an unspecified date through a partnership with Adhub Media, integrating Utiq technology across multiple platforms. This partnership aims to create a more responsible advertising ecosystem.
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