Utiq, a privately owned company founded in 2023 and headquartered in Belgium, provides data, targeting, and identity solutions for digital marketing. Employing approximately 20 people, the company generated less than $10 million in revenue in 2023. Utiq is a joint venture equally owned by Deutsche Telekom, Orange, Telefónica, and Vodafone, focusing on privacy-conscious solutions for consumers, publishers, and brands in preparation for a future without third-party cookies.
On January 26, 2024, Utiq announced a partnership with Onetag, integrating its first-party identifier into Onetag's platform to offer advanced audience targeting without third-party cookies. On Data Privacy Day, Utiq highlighted its approach to data privacy. On an unspecified date, Utiq made key hires, appointing Pagel Colin as Director of Global Clients and Thomas Bailly as Director of Global Agencies to meet increasing demand. On an unspecified date, Utiq expressed its commitment to a privacy-centric, consent-based approach to digital advertising, contrasting this with Google's support for fingerprinting. A separate news item referenced Elon Musk's criticism of advertising practices, but did not directly involve Utiq beyond mentioning the context of brands making advertising choices.
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