Sibbo, a privately owned Spanish company founded in 2014, provides data, targeting, and identity solutions within the advertising technology sector. Employing approximately 10 people, the company offers programmatic consulting and a consent management platform compatible with HbbTV, CTV, web, and mobile applications. In 2023, Sibbo's revenue was less than $10 million.
On April 25, 2024, Sourcepoint announced the acquisition of Sibbo's consent management platform business. This Madrid-based consultancy and CMP provider's acquisition expands Sourcepoint's European operations and enhances its CTV capabilities. Sourcepoint made the same announcement on two separate occasions on April 25, 2024. The acquisition adds Sibbo's team expertise to Sourcepoint's platform.
Sibbo's customers primarily consist of broadcast television and radio and telecoms services companies. Examples of Sibbo's customers include Mediaset, Atresmedia and LG U+.
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