Sibbo is a privately held ad tech company founded in 2014 and headquartered in Spain. The company offers programmatic consulting services and a consent management platform optimized for HbbTV, CTV, web, and mobile. Sibbo's main product is an ad and marketing data platform that helps businesses manage their advertising campaigns and track their results. The company has a team of 10 employees and is growing rapidly.
On April 25, 2024, Sourcepoint announced the acquisition of Sibbo's consent management platform business. This Madrid-based consultancy and CMP provider's acquisition expands Sourcepoint's European operations and enhances its CTV capabilities. Sourcepoint made the same announcement on two separate occasions on April 25, 2024. The acquisition adds Sibbo's team expertise to Sourcepoint's platform.
Sibbo's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of Sibbo's customers include Atresmedia, Mediaset and LG U+.