Sibbo, a privately owned company based in Spain, was founded in 2014 and has approximately 10 employees. The company specializes in data, targeting, and identity, functioning as an ad tech company offering programmatic consulting services and a consent management platform optimized for HbbTV, CTV, web, and mobile.
On April 25, 2024, Sourcepoint announced the acquisition of Sibbo's consent management platform business. This Madrid-based consultancy and CMP provider's acquisition expands Sourcepoint's European operations and enhances its CTV capabilities. Sourcepoint made the same announcement on two separate occasions on April 25, 2024. The acquisition adds Sibbo's team expertise to Sourcepoint's platform.
Sibbo's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Sibbo's customers include Atresmedia, LG U+ and MediaForEurope.
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