Sibbo is a privately held ad tech company founded in 2014 and headquartered in Spain. The company offers programmatic consulting services and a consent management platform optimized for HbbTV, CTV, web, and mobile. Sibbo's main product is an ad and marketing data platform that helps businesses manage their advertising campaigns and track their results. The company has a team of 10 employees and is growing rapidly.
On April 25, 2024, Sourcepoint, a privacy software platform, announced the acquisition of Sibbo, a Madrid-based consultancy and consent management platform (CMP) provider. This strategic move expands Sourcepoint's European presence and enhances its CTV capabilities. The acquisition brings the expertise of the Sibbo team to Sourcepoint's award-winning privacy platform.
Sibbo's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of Sibbo's customers include LG U+, Mediaset and Atresmedia.
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