Adform is a publicly owned company headquartered in Denmark. Founded in 2002, with approximately 780 employees, it reported $116.9M in revenue as of 2025. The company operates as an ad tech provider, offering real-time programmatic marketing automation solutions, with a focus on RTB and programmatic technologies.
On July 24, 2026, A1 Telekom Austria integrated Connected TV into a data-driven omnichannel strategy using Adform's ID Fusion DMP, Ad Server, and omnichannel activation to connect CTV exposure with cross-device retargeting and measure website visits and sales influenced by campaigns on premium publishers. Previously, on July 23, 2026, Permutive partnered with Adform to enable the direct activation of publishers’ first-party data, offering a turnkey path for publishers to leverage their owned audiences across programmatic campaigns with flexibility across major identifier types. Earlier, on July 22, 2026, 22GRADOS utilized Adform’s Audience Manager to improve prospecting outcomes with first-party data and selected Adform’s DSP for a performance-led trial, which resulted in increased bookings while reducing cost per acquisition for a travel advertiser across markets.
Adform offers 5 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of telecoms, newspaper Publishing and consumer electronics companies. Examples of Adform's customers include Lenovo, Ekstra Bladet and Vodafone Romania. Adform has commercial and technical partners like Triton Digital, DoubleVerify and FreeWheel.
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