News Summary:
On September 3, 2026, Adform announced its selection as one of Globo’s full-stack programmatic media partners in Brazil, a partnership enabled through GAMA DSP. This collaboration provides advertisers and agencies access to Adform’s integrated ecosystem, encompassing its DSP, SSP, ad server, DMP, and ID Fusion identity graph. The integration, initially detailed on September 1, is designed to strengthen Globo’s platform by combining its first-party data from over 140 million Globo IDs with premium inventory, enabling precise, outcome-driven media buying across Desktop, CTV, and DOOH. Previously on August 26, a US performance-focused marketing agency partnered with Adform to assess ID Fusion’s impact on multi-channel campaign delivery, reporting increased unique reach and reduced media spend. Concurrently, a US marketing services company utilized Adform’s ID Fusion to identify new addressable audience opportunities, unlocking additional audience scale from its first-party data by evaluating addressability over a three-week period using segments onboarded through LiveRamp. Also on that date, Volkswagen and PHD selected Adform as an independent omnichannel DSP to facilitate programmatic buying and performance measurement for audio campaigns across Bauer Media inventory, aiming to demonstrate audio's role beyond reach and branding.
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