Adform, a publicly owned company headquartered in Denmark, was founded in 2002 and employs approximately 780 individuals. The company reported $116.9M in revenue as of 2025 and is identified as a tier 1 media tech buyer. Adform focuses on real-time programmatic marketing automation solutions, including RTB and programmatic advertising.
On March 19, 2026, Adform’s Audience Manager powered a QNB campaign, which unfolded in two phases, initially focusing on broad brand reach and subsequently exposing the same audience across web, CTV, and IO placements using ID Fusion and CTV. Previously, on March 16, 2026, Adform became the first global demand-side platform (DSP) to have its near-term greenhouse gas reduction targets formally validated by the Science Based Targets initiative (SBTi), responding to increasing brand demands for sustainability and scrutiny of adtech infrastructure's carbon footprint. Earlier, on March 12, 2026, Wonga achieved a lower retargeting CPA by utilizing Adform's Dynamic Creative Optimization (DCO) to render personalized banners reflecting users' selected loan amounts and terms, moving away from generic finance banners. On the same day, BMW South Africa integrated CTV with Adform to address fragmented signals and inconsistent measurement in the country's surging CTV viewership, particularly leveraging SABC+.
Adform offers 4 products in the ad tech and services industry. Adform's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of consumer electronics, telecoms and newspaper Publishing companies. Examples of Adform's customers include Vodafone Romania, Ekstra Bladet and Lenovo. Adform has commercial and technical partners like DoubleVerify, Triton Digital and FreeWheel.
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