Adform, a Publicly Owned company headquartered in Denmark, founded in 2002, employs approximately 780 individuals, and reported $106.4M in revenue as of 2024. The company specializes in real-time programmatic marketing automation solutions.
On February 4, 2026, Adform’s VP Platform Products Andreas Sierts and VP Global Client Partnerships Alexandra Jarry-Bourne discussed advertisers' identity strategies for 2026, addressing key trends such as the future of cookies, effective CTV targeting, and the application of AI in identity. Previously, on February 2, Adform appointed Iván Montoto as its new Sales Director for Spain. Montoto brings over 15 years of experience in the advertising and AdTech ecosystem, having held high-level positions at Microsoft Advertising. Earlier, on January 27, Adform stated its intention to reclaim the role of a Demand-Side Platform (DSP), concurrently addressing and debunking five common myths about the future of advertising amidst changes in programmatic advertising. The same day, Lenovo showcased its use of Adform’s ad server to enhance audience engagement in Germany through sequential storytelling, aiming to deliver a more cohesive narrative journey for its audiences.
Adform offers 4 products in the ad tech and services industry. Adform's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Adform's revenues were $106.4M in 2024. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.
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Adform's customers primarily consist of consumer electronics, newspaper Publishing and telecoms companies. Examples of Adform's customers include Ekstra Bladet, Lenovo and Vodafone Romania. Adform has commercial and technical partners like DoubleVerify, Triton Digital and FreeWheel.
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