Adform

https://site.adform.com/
https://www.linkedin.com/company/adform/

Adform is a privately held ad tech company founded in 2002 and headquartered in Denmark. It specializes in real-time programmatic marketing automation solutions, including a demand-side platform (DSP), a data management platform (DMP), and an ad server. The company has a global presence with offices in 22 countries and employs around 780 people. In 2023, Adform reported approximately $100 million in revenue.

2023 Revenue

Founded

2002

Headcount

780

Headquarters

Denmark

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

Similar Companies

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Adform offers 2 products in the ad tech and telecoms tech industries. Adform's product portfolio comprises of RTB and programmatic, enterprise and telecoms software, marketer and agency technology and data, targeting and identity.

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Adform's revenues were less than $250M in 2023. Caretta Research has split Adform's revenue into 6 different product categories, the largest of which is demand side platform (DSP). For full access to Adform's revenue breakdown subscribe to Caretta Portal.

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Dec

13th

2024

06:34

Caretta Research_Monitor Company

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Adform

Dec

5th

2024

06:34

Caretta Research_Monitor Company

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Adform

Nov

29th

2024

06:34

ESG

50 over 50: Phil Acton, Country Manager UK, Adform

50 over 50 is a series of interviews with our most influential and inspiring industry leaders aged 50 and over. Next up, Phil Acton, Country Manager UK at Adform shares highlights and lessons from his long career in digital media.

Adform

Nov

28th

2024

07:08

Management Changes

Verve : Today Announced that Paul Echt will Step Down from His Role as CFO as of December 31, 2024. Christian Duus, Former CFO of Adform, has been Appointed CFO, Effective January 1, 2025

English Swedish Published: 2024-11-28 08:00:05 CET Verve Group SE Changes board/management/auditors Verve Today Announced that Paul Echt will Step Down from His Role as CFO as of December 31, 2024. Christian Duus, Former CFO of Adform, has been Appointed CFO, Effective January 1, 2025 Verve Today Announced that Paul Echt will Step Down from His Role as CFO as of December 31, 2024.

MarketScreener India

Nov

18th

2024

07:41

Financial Results, Artificial Intelligence

Digital Ad Intelligence Software Market May See a Big Move | Major Giants SEMrush, Kenshoo, Adform, AdRoll

Latest research study released on the Global Digital Ad Intelligence Software Market by HTF MI Research evaluates market size, trend, and forecast to 2032. The Digital Ad Intelligence Software market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.

openPR

Nov

17th

2024

17:23

Adform’s ID Fusion Changed the Game by Driving Performance for Transavia While Reducing Ad Fatigue

Adform’s award-winning media buying platform was selected by Agence79 to change the game for Transavia’s Safari strategy. The agency built a comprehensive campaign across Chrome and Safari with ID Fusion ON. The campaign was optimized on Cost per QualifiedVisits (CPA) with Display ads in Mobile and Desktop.

Adform

Nov

13th

2024

06:34

Regulatory and Legal

How the EU’s Digital Services Act Promotes Greater Ad Transparency

The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. This is how the DSA is shaping a more accountable digital ecosystem through key compliance requirements. Learn more via AdMonster.

Adform

Nov

11th

2024

06:34

Partnerships and Alliances, Operational Challenges

Connected TV and distribution updates from around the world

Adform has expanded its partnership with Happydemics to integrate its brand-lift analytics and insights, such as purchase intent and ad recall rate, to enable advertisers to better evaluate channels' combined effectiveness, such as the interplay between CTV and DOOH.. Learn more via AdWanted.

Adform

Nov

5th

2024

06:34

New Offerings

Google Is Getting in on the Latest Ad Tech Craze: Curation

Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech.. Learn more via DigiDay.

Adform

Nov

5th

2024

06:34

Management Changes

Talent Tracker: Saatchi & Saatchi, Iprospect, the Wild by Jungle and More

Media buying platform Adform has announced three significant promotions within the finance and IT departments. After joining Adform in 2022 as VP of Business & Corporate Finance, Jonas Hjorth Jacobsen has been promoted to SVP, Business & Corporate Finance to oversee strategic financial planning, business intelligence and corporate development. Learn more via Media New Digital Age.

Adform

Nov

4th

2024

12:10

Partnerships and Alliances

Adform & Happydemics Boost Partnership for Global Omnichannel Insights

Adform, the most powerful and safe media buying platform in the world, today announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ metrics provides game-changing insights for more effective media optimisation and complements Adform’s existing suite of measurement tools, enhancing the ability to optimise spend across channels.

MarTech Cube

Nov

4th

2024

10:07

Management Changes

Adform bolsters senior leadership with string of promotions -

Adform, one of the most powerful and safe media buying platforms in the world, today announced three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership.

Mediashotz

Adform's customers primarily consist of enterprise and telecoms software, media cloud and storage and streaming services companies. Examples of Adform's customers include Vodafone Romania, Lenovo and Ekstra Bladet. Adform has commercial and technical partners like Yieldmo, DoubleVerify and FreeWheel.