Adform

https://site.adform.com/
https://www.linkedin.com/company/adform/

Adform is a publicly owned company headquartered in Denmark. Founded in 2002, with approximately 780 employees, it reported $116.9M in revenue as of 2025. The company operates as an ad tech provider, offering real-time programmatic marketing automation solutions, with a focus on RTB and programmatic technologies.

2025 Revenue

Founded

2002

Headcount

866

Headquarters

Denmark

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

Adform was selected as a technology platform partner for the European rollout of ChatGPT Ads on September 11, 2026, offering European advertisers an opportunity to gain insights from an advertising environment already active in over 40 markets, including the UK, US, and Canada. Previously, on September 3, 2026, the company announced its selection by Globo as a full-stack programmatic media partner in Brazil. This partnership, facilitated by GAMA DSP, provides access to Adform’s integrated ecosystem, which includes its DSP, SSP, ad server, DMP, and ID Fusion identity graph. This integration aims to enable precise, outcome-driven media buying across Desktop, CTV, and DOOH inventory, combining Globo’s first-party data from over 140 million IDs with premium inventory and brand-safe environments.

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Adform offers 5 products in the ad tech and services industry. Adform's product portfolio comprises of data, targeting and identity and RTB and programmatic.

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Adform's revenues were $116.9M in 2025. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.

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Sep

15th

2026

06:22

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

Adform Brings ChatGPT Ads to Europe

Advertising is beginning to move beyond websites, apps and streaming platforms into AI-powered conversations. Adform is positioning itself at the center of that shift as a technology platform partner for the European rollout of ChatGPT Ads, giving advertisers a way to incorporate the new environment into existing omnichannel campaigns rather than treating conversational AI as an isolated media channel.

Adtechedge

Sep

12th

2026

02:26

M&A Activities, Emerging Tech, B2B Tag, Marketing and Promotional Activities, M&A Activities

Explaining Adform

Adform is a Danish company that sells the software used to buy and sell digital advertising. Its platform covers both ends of the same transaction: a demand-side platform (DSP) and an ad server for advertisers and agencies, and a supply-side platform (SSP) and publisher ad server for media owners.

PPC Land

Sep

11th

2026

06:30

Marketing and Promotional Activities, Partnerships

VIKOS COLA translates livestream reach into active brand engagement with Adform

VIKOS COLA, the Greek beverage brand, partnered with Adform to connect with younger audiences across sports content, gaming environments, and livestreaming communities in Greece. The campaign combined sports websites, gaming mobile apps, and Stream22 (Matter22’s LIVAD-powered streamer network) through a unified programmatic strategy.

Adform

Sep

11th

2026

06:30

Emerging Tech, Partnerships and Alliances, Partnerships

ChatGPT Ads land in Europe via Adform partnership

September 11, 2026 Adform, the integrated advertising platform, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe. The expansion gives European advertisers the opportunity to start building early learnings from an advertising environment already live in over 40 markets, including the UK, US and Canada.

Advanced Television

Sep

10th

2026

07:32

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Partnerships, New Offerings

Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe

Adform , the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies.■

Morningstar

Sep

3rd

2026

06:15

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Globo Selects Adform as Programmatic Platform Partner in Brazil

Adform , the integrated advertising platform built for the agentic age, today announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP , providing access to Adform’s integrated ecosystem, including its DSP, SSP, ad server, DMP, and ID Fusion identity graph.

MarTech Cube

Sep

1st

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Globo partners with Adform

Adform, the integrated advertising platform built for the agentic age, has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to Adform’s integrated ecosystem, including its DSP, SSP, ad server, DMP, and ID Fusion identity graph. This allows for more precise, outcome-driven media buying across Desktop, CTV, and DOOH inventory. The integration has been designed to strengthen the existing advantages of Globo’s platform, combining the company’s first-party data from more than 140 million Globo IDs with premium inventory and brand-safe environments, now supported by a more robust and flexible technology layer.`

Advanced Television

Aug

26th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

A US marketing agency increased unique reach, and lowered media spend with Adform's ID Fusion

A US performance-focused marketing agency, partnered with Adform to evaluate how ID Fusion could improve campaign delivery across a multi-channel strategy spanning CTV, display, video, plan-level, small-group, and retention activity. By comparing performance before and after activation, the team assessed the impact of improved audience recognition on reach quality, duplicated exposure, and media efficiency.

Adform

Aug

26th

2026

06:30

B2B Tag, Marketing and Promotional Activities, Partnerships

US marketing services leader uncovers new addressable audience opportunities with Adform's ID Fusion

A leading US marketing services company partnered with Adform to understand how much additional audience scale could be unlocked from its first-party data. Using two first-party audience segments onboarded through LiveRamp, the company evaluated addressability across Adform’s ID Fusion over a three-week period.

Adform

Aug

26th

2026

06:30

Big Data/Analytics, B2B Tag, Partnerships

Volkswagen and Bauer Media tune audio into a measurable performance driver with Adform Attribution

Volkswagen and PHD wanted to challenge long-standing assumptions that audio is mainly a reach and branding channel with limited visibility into downstream online engagement. Adform was selected as an independent omnichannel DSP to enable programmatic buying and performance measurement across Bauer Media inventory, with advanced audio and attribution capabilities built for this use case.

Adform

Aug

26th

2026

06:30

Emerging Tech, B2B Tag, Product Updates

Avenberg improves retargeting efficiency and unlocks additional conversion growth with Adform

Effectix worked with Adform to extend Avenberg’s dynamic retargeting beyond classic PPC platforms and gain greater control over both creative execution and campaign optimization. Adform’s open ecosystem and retargeting capabilities enabled the team to move beyond predefined formats, limited inventory, and repeatedly served in-platform audiences.

Adform

Aug

11th

2026

08:48

B2B Tag, Cybersecurity Incidents, Data Breach

What we know about the cryptocurrency theft through Adform ads

Adform, a major advertising platform, remained compromised for roughly 24 hours from late on July 26 through the evening of July 27 after being breached by unknown attackers. Few people outside the industry recognize the name, but Adform serves around 1.5 billion ad impressions every day across tens of thousands of websites.

Kaspersky

Adform's customers primarily consist of telecoms, newspaper Publishing and consumer electronics companies. Examples of Adform's customers include Lenovo, Vodafone Romania and Ekstra Bladet. Adform has commercial and technical partners like DoubleVerify, FreeWheel and Triton Digital.

Analysis

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Analysis

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Adform

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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