Adform, a privately owned company founded in 2002 and headquartered in Denmark, is a global advertising technology firm. Employing approximately 780 people, it specializes in real-time bidding (RTB) and programmatic advertising solutions. In 2023, the company reported revenues of approximately $100 million.
On an unspecified date, Adform partnered with Plzeňský Prazdroj, the brewer of Pilsner Urquell, as its strategic programmatic partner in the CEE region. Later, Adform collaborated with valantic, an agency, to launch a connected TV campaign in Germany for Ischgl, a tourism advertiser, in an unspecified timeframe. This campaign aimed to improve brand image and consideration, and results showed a positive impact. On an unspecified date, Adform partnered with INTERSPORT Marketing Services GmbH as a new premium retail media data partner on the Adform Audience Marketplace in Hamburg, Germany. Finally, while not directly involving Adform as a company, Amy Jansen-Flynn, who previously held senior roles at Adform, was appointed managing director of Publift, an Australian adtech company, on an unspecified date.
Adform offers 4 products in the ad tech industry. Adform's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Adform's revenues were $106.4M in 2024. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 53% of Adform's revenue.
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Adform's customers primarily consist of newspaper Publishing, telecoms services and media cloud and storage companies. Examples of Adform's customers include Lenovo, Vodafone Romania and Ekstra Bladet. Adform has commercial and technical partners like Triton Digital, DoubleVerify and FreeWheel.
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