Adform, a privately owned company founded in 2002 and headquartered in Denmark, is a global advertising technology firm. Employing approximately 780 people, it specializes in real-time bidding (RTB) and programmatic advertising solutions. In 2023, the company reported revenues of approximately $100 million.
Adform maintained its Platinum status in the 2025 Trustworthy Accountability Group (TAG) recertification process. A cultural guide was developed to enhance collaboration and well-being across the company's 29 markets. Adform provided an omnichannel platform, using its ID Fusion technology, for a solution with TVEkstra, integrating device-level data into its Data Management Platform (DMP). The company created a digital audio ad campaign for Volkswagen, targeting car owners through the TuneIn app. Finally, Adform is exploring a sale, according to four people familiar with its plans.
Adform offers 4 products in the ad tech industry. Adform's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Adform's revenues were less than $250M in 2023. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Adform's revenue breakdown subscribe to Caretta Portal.
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Adform's customers primarily consist of media cloud and storage, enterprise and telecoms software and newspaper Publishing companies. Examples of Adform's customers include Ekstra Bladet, Lenovo and Vodafone Romania. Adform has commercial and technical partners like FreeWheel, Yieldmo and DoubleVerify.
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