Adform

https://site.adform.com/
https://www.linkedin.com/company/adform/

Adform, a Publicly Owned company headquartered in Denmark, founded in 2002 and employing approximately 780 individuals, reported $106.4M in revenue as of 2024. Operating as a tier 1 media tech buyer, the company specializes in RTB and programmatic solutions, providing real-time programmatic marketing automation solutions as an ad tech company.

2024 Revenue

Founded

2002

Headcount

780

Headquarters

Denmark

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On March 12, 2026, Wonga achieved lower retargeting CPA by utilizing Adform's Dynamic Creative Optimization (DCO) to render banners that matched users' selected loan amounts and terms, which previously relied on generic finance banners. Also on March 12, BMW South Africa initiated a partnership with Adform to advance Connected TV (CTV) advertising, addressing challenges in audience targeting and measurement within the surging South African CTV market, notably leveraging SABC+. Previously on March 12, Adform participated in the "Omnichannel Now" event, which brought together media and marketing players to discuss multichannel advertising, treating data technology and media as a connected ecosystem, and offering insights on evolving video habits, dOOH, digital audio, media planning, AI, and programmatic buying. This followed a strategic data partnership announcement on March 12, where Nexxen, a flexible advertising technology platform, enabled Adform's clients to access Nexxen’s exclusive automatic content recognition (ACR) data.

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Adform offers 4 products in the ad tech and services industry. Adform's product portfolio comprises of RTB and programmatic and data, targeting and identity.

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Adform's revenues were $106.4M in 2024. Caretta Research has split Adform's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 54% of Adform's revenue.

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Mar

16th

2026

05:27

Emerging Tech, ESG, B2B Tag

Adform becomes first global DSP with science

With brands increasingly demanding sustainability across their advertising supply chains, the carbon footprint of adtech infrastructure is coming under growing scrutiny. In response, Adform has become the first global demand-side platform to have its near-term greenhouse gas reduction targets formally validated by the Science Based Targets initiative (SBTi).

New Digital Age

Mar

15th

2026

18:30

ESG, B2B Tag

based emissions reduction target

London, UK - 16th March 2026: Adform, the powerful and safe media buying platform, today announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi).

Adform

Mar

12th

2026

18:30

Emerging Tech, B2B Tag

Wonga Achieves Lower Retargeting CPA with Adform's Dynamic Creative Optimization

We used our DCO to capture each user’s selected loan amount and term, then render banners that matched the exact configuration they set on-site. Previously, retargeting relied on generic finance banners that reset the conversation and ignored the choices a user had already made.

Adform

Mar

12th

2026

18:30

B2B Tag

BMW South Africa shifts CTV into high gear with Adform and first

CTV viewership is surging in South Africa, yet audience targeting and retargeting on streaming are still early. Signals are fragmented across apps and devices, and measurement practices are inconsistent. SABC+ is a free national OTT platform that delivers broad reach to the mass market.

Adform

Mar

12th

2026

04:58

B2B Tag

Omnichannel Now - One Strategy. Many Channels.

When competitors choose collaboration, something powerful happens. Omnichannel Now brings together leading media and marketing players to explore how multichannel advertising truly works today. The event treats data, technology and media as one connected ecosystem, with insights on evolving video habits, dOOH, digital audio, media planning fundamentals and the impact of AI and programmatic buying.

RTL AdAlliance

Mar

12th

2026

03:30

Partnerships and Alliances, Emerging Tech

Nexxen and Adform Expand Availability of Exclusive ACR Data

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with media-buying platform Adform, enabling its clients to access Nexxen’s exclusive automatic content recognition (“ACR”) data.■

Nexxen

Mar

6th

2026

09:16

Management Changes, Emerging Tech

Talent Tracker: M&S, Channel 4, Brave Bison and more

Frasers Group Chief Customer Officer David Clark is set to join Marks & Spencer in August as Director of Online, Omnichannel & Partnerships. At Frasers Group, Clark was responsible for omnichannel customer strategy and execution, and built and owned key propositions including a loyalty programme and retail media offering, which drove growth and monetisation of the Group’s customer ecosystem.

New Digital Age

Mar

6th

2026

04:59

Emerging Tech, B2B Tag

International Women’s Day 2026: industry comment

Ahead of International Women’s Day 2026 this weekend, New Digital Age invited women from across the digital media industry to comment on the ongoing importance of the day… Denise Cornelissen, Head of Product Marketing, RTB House “With recent research revealing that women make up only around 25% of the global STEM workforce, this International Women’s Day serves as a powerful reminder of the need for greater representation in our industry.

New Digital Age

Mar

5th

2026

18:30

Emerging Tech, B2B Tag

term profitable growth with Adform’s unified omnichannel activation

As Otrium scaled internationally, the brand required a technology partner that could connect digital activation across channels while ensuring transparency, flexibility, and data integrity. Adform was selected as the central DSP to support this strategic shift.

Adform

Mar

5th

2026

18:30

B2B Tag

Drivello takes the wheel on programmatic DOOH with Adform

Drivello needed strong indoor visibility with the same control, transparency, and measurement they expect from digital. Indoor screens sit in very different environments, from busy malls to focused fitness clubs, so people behave differently depending on the venue.

Adform

Mar

5th

2026

18:30

Emerging Tech

Adform Helps US Marketing Agency Martini Media Achieve Record CTV Performance for Luxury Brand

Martini Media required a partner who could launch on time and sustain scale under strict targeting and brand-suitability restrictions, something previous partners had struggled to achieve. The challenge was to activate a Connected TV campaign aimed at a premium audience of men aged 28–40 with household incomes above $250K.

Adform

Mar

2nd

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Adform promotes Buinickaitė to SVP, People & Culture

Adform, the media buying platform, has announced the promotion of Dovilė Buinickaitė to Senior Vice President, People & Culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, holding responsibility for talent, leadership development, and organisational culture.

Advanced Television

Adform's customers primarily consist of consumer electronics, newspaper Publishing and telecoms companies. Examples of Adform's customers include Lenovo, Vodafone Romania and Ekstra Bladet. Adform has commercial and technical partners like FreeWheel, DoubleVerify and Triton Digital.

Analysis

Data

Analysis

Data

Adform

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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