Virtual Minds

Virtual Minds is a privately owned company, a subsidiary of ProSiebenSat.1 Media, headquartered in Germany. Founded in 2001, it operates with approximately 170 employees, specializing in RTB and programmatic solutions. The company focuses on ad technology, providing solutions for targeted and measurable advertising across all channels and screens, addressing sell-side, buy-side, and hybrid needs. With over 20 years of ad technology expertise, its adtech solutions are developed with agility and in close collaboration with clients, ensuring full compliance with German and European data protection standards. Its technologies include Addition (ad server), Active Agent (omnichannel DSP), The Adex (data management platform), Yieldlab (omnichannel SSP), and the Virtual Minds Media Manager (holistic TV advertising engine) for the digital advertising market. Its global clients comprise major publishers, TV companies and their marketing departments, agency groups, and advertisers.