Virtual Minds

Privately owned Virtual Minds, headquartered in Germany, operates as a 100% subsidiary of ProSiebenSat.1 Media SE. Founded in 2001 with approximately 170 employees, the company specializes in providing advertising services. With over 20 years of ad technology expertise, Virtual Minds focuses on delivering tailored solutions for intelligent, targeted, and measurable advertising across all channels and screens, serving sell-side, buy-side, and hybrid needs. Its adtech solutions are developed in collaboration with clients, ensuring compliance with German and European data protection standards. The company's technologies include Addition (ad server), Active Agent (omnichannel DSP), The Adex (data management platform), Yieldlab (omnichannel SSP), and the Virtual Minds Media Manager (holistic TV advertising engine), which collectively form a modular full-stack solution for the digital advertising market. Virtual Minds' global clients include major publishers, TV companies and their marketing departments, agency groups, and advertisers.