smartclip, a privately owned company headquartered in Germany and a subsidiary of RTL Group, was founded in 2008. The company employs approximately 140 individuals and reported $60.0M in revenue as of 2024. Functioning as an advertising solutions company, smartclip specializes in TV and streaming ad tech, with a particular focus on addressable TV advertising.
On August 27, 2026, smartclip's Product Advisory Board (PAB) convened broadcasters from across Europe to strategically align on the future of TV and online advertising. The forum focused on identifying how technology can solve unique market challenges and advance the European TV ecosystem. Earlier, on July 21, smartclip CPO Gloria Eichler joined Martin Hoberg, Chief International Adtech Officer at RTL Deutschland, and Frank Vogel, CEO at Ad Alliance DE, at Cannes Lions 2026. Their discussion centered on how broadcasters can integrate linear TV and digital video through converged technology and trading models.
smartclip's customers primarily consist of entertainment Providers, content rights and broadcast television and radio companies. Examples of smartclip's customers include RTL Group, ZDF and Warner Bros. Discovery. smartclip has commercial and technical partners like Amazon Ads, Google and Adobe.
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