smartclip, a privately owned company headquartered in Germany and a subsidiary of RTL Group, was founded in 2008. The company employs approximately 140 individuals and reported $60.0M in revenue as of 2024. Functioning as an advertising solutions company, smartclip specializes in TV and streaming ad tech, with a particular focus on addressable TV advertising.
During Cannes Lions 2026, smartclip CPO Gloria Eichler joined Martin Hoberg, Chief International Adtech Officer at RTL Deutschland, and Frank Vogel, CEO at Ad Alliance DE, on the RTL Beach to discuss strategies for broadcasters to converge linear TV and digital video through integrated technology and trading models. Previously, on May 20 and 21, smartclip hosted its tenth annual Product Advisory Board (PAB) in Hamburg. This forum provided clients and partners with a platform to align on emerging European industry trends and explore how smartclip's technology addresses specific local market challenges. Earlier, on April 29, M6 Unlimited, the advertising sales house for M6 Group, adopted smartclip’s smartx platform for digital audio monetisation. This integration makes Groupe M6’s entire digital audio advertising inventory, encompassing content from RTL, RTL2, and Fun Radio, available through smartx, smartclip’s ad serving and SSP technology platform.
smartclip's customers primarily consist of content rights, broadcast television and radio and entertainment Providers companies. Examples of smartclip's customers include Warner Bros. Discovery, ZDF and RTL Group. smartclip has commercial and technical partners like Amazon Ads, Adobe and Google.
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