Smartclip, a privately owned German company founded in 2008, provides advertising solutions for television and streaming platforms. Employing approximately 140 people, it generated less than $100 million in revenue in 2024. Specializing in addressable TV advertising, Smartclip is a subsidiary of Mediengruppe RTL Deutschland and ultimately part of the RTL Group.
On July 15, 2025, smartclip launched Sidekicks, an AI platform developed with Realytics to provide AI solutions for cross-media operations. At Cannes Lions 2025, Gloria Eichler, Thomas Servatius, and Guillaume Belmas discussed industry challenges, including cross-platform measurement and the use of AI to improve processes. From May 21st to 22nd, smartclip held its seventh annual Product Advisory Board meeting in Vienna, focusing on networking, knowledge exchange, and product updates based on client needs and market dynamics. Smartclip also published guidelines for advertising creatives, recommending a 16:9 aspect ratio and video lengths of 15-25 seconds, while prohibiting automatically expanding ads. The company also noted the shift in TV viewership from a scheduled nighttime ritual to anytime, anywhere viewing across various devices.
smartclip's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of smartclip's customers include ZDF, Warner Bros. Discovery and RTL Deutschland. smartclip has commercial and technical partners like Tastemade, Samsung Ads and Amobee.
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