Smartclip, a privately owned German company founded in 2008, provides video processing and playout services. Employing approximately 140 people, it generated around $50 million in revenue in 2023. Specializing in addressable TV advertising, Smartclip is a subsidiary of Mediengruppe RTL Deutschland and ultimately part of the RTL Group.
Smartclip shared best practices for advertising creatives, recommending a 16:9 aspect ratio and video lengths of 15-25 seconds. They also noted that ads that automatically expand are not allowed. At PAB 2024, CPO Gloria Eichler participated in a panel discussion on sustainability in the adtech industry alongside Charles-Edouard Monier, Head of Strategic Planning and Ad Tech at RTL Nederland, and Guillaume Belmas, CEO at Realytics. Smartclip published quality criteria for CTV inventory monetization, based on market developments over the past 24 months. The company also highlighted the importance of gender equity, stating that inclusion drives better decisions, fuels creativity, and strengthens company culture. Finally, an employee described the challenges of marketing adtech solutions to large European broadcasters.
smartclip's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of smartclip's customers include ZDF, RTL Deutschland and Warner Bros. Discovery (WBD). smartclip has commercial and technical partners like Tastemade, Amobee and 47 Samurai.
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