Invidi Technologies, a privately owned US company founded in 2000, offers advertising and promotional services to cable, satellite, and IPTV operators. The company, which employs approximately 270 people, focuses on premium video and connected TV (CTV) advertising. In 2023, Invidi Technologies reported revenues of less than $50 million.
DIRECTV acquired a majority stake in Invidi Technologies on an unspecified date earlier this month. This acquisition involved Invidi Technologies, a provider of addressable television advertising solutions. These solutions increase the value of advertising inventory for programmers and distributors by enabling marketers to target specific audiences on television without wasting ad impressions. Multiple news sources reported on this acquisition.
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Invidi Technologies offers 3 products in the ad tech industry. Invidi Technologies's product portfolio comprises of premium video and CTV.
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Invidi Technologies's customers primarily consist of streaming services, broadcast television and radio and pay TV services companies. Examples of Invidi Technologies's customers include Disney Star and Tata Play. Invidi Technologies has commercial and technical partners like Foxtel, Thaicom and Irdeto.
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