Invidi Technologies, a privately owned company headquartered in the US, was founded in 2000 and employs approximately 290 individuals. The company reported $65.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, Invidi Technologies specializes in TV and streaming ad tech, providing advertising and promotion services to cable, satellite, and IPTV operators.
On September 12, 2025, Invidi Technologies and Availink announced a collaboration to embed addressable ad decisioning into set-top box chipsets, aiming to increase revenue for free-to-air broadcasters in the MENA region. This collaboration was showcased at the IBC Show 2025. Invidi Technologies also participated in Go Addressable, a research initiative alongside Adobe, Ampersand, Basis Technologies, Hearst Television, and iSpot. This research indicated that 67% of advertisers expect addressable TV advertising to influence 2025-2026 Upfront negotiations. Earlier in the month, DIRECTV acquired a majority stake in Invidi Technologies.
Similar Companies
Subscribe for full access to Invidi Technologies's profile
Invidi Technologies offers 4 products in the media tech industry. Invidi Technologies's product portfolio comprises of tV and streaming ad tech and video processing and playout.
Subscribe for full access to Invidi Technologies's products in full detail
Invidi Technologies's revenues were less than $100M in 2024. Caretta Research has split Invidi Technologies's revenue into 2 different product categories, the largest of which is addressable TV ad insertion. For full access to Invidi Technologies's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Invidi Technologies's revenue in full detail
Invidi Technologies's customers primarily consist of insurance, iT Services and IT Consulting and telecoms companies. Examples of Invidi Technologies's customers include Allstate, AT&T and Verizon. Invidi Technologies has commercial and technical partners like Irdeto, Foxtel and Thaicom.
Example Customers
Subscribe for full access to Invidi Technologies's profile
Example Partners
Subscribe for full access to Invidi Technologies's profile
Subscribe for full access to Invidi Technologies's products in full detail 
