Invidi Technologies, a privately owned US company founded in 2000, offers advertising and promotional services to cable, satellite, and IPTV operators. Employing approximately 290 people, the company's services focus on the TV and streaming media sectors. In 2024, Invidi Technologies reported revenues under $100 million.
On September 12, 2025, Invidi Technologies and Availink announced a collaboration to embed addressable ad decisioning into set-top box chipsets, aiming to increase revenue for free-to-air broadcasters in the MENA region. This collaboration was showcased at the IBC Show 2025. Invidi Technologies also participated in Go Addressable, a research initiative alongside Adobe, Ampersand, Basis Technologies, Hearst Television, and iSpot. This research indicated that 67% of advertisers expect addressable TV advertising to influence 2025-2026 Upfront negotiations. Earlier in the month, DIRECTV acquired a majority stake in Invidi Technologies.
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Invidi Technologies offers 4 products in the media tech and ad tech industries. Invidi Technologies's product portfolio comprises of tV and streaming ad tech and video processing and playout.
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Invidi Technologies's revenues were less than $100M in 2024. Caretta Research has split Invidi Technologies's revenue into 2 different product categories, the largest of which is video ad decisioning servers. For full access to Invidi Technologies's revenue breakdown subscribe to Caretta Portal.
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Invidi Technologies's customers primarily consist of iT Services and IT Consulting companies. Examples of Invidi Technologies's customers include Kraft Heinz, Allstate and Verizon. Invidi Technologies has commercial and technical partners like Thaicom, Foxtel and Irdeto.
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