FreeWheel

https://www.freewheel.com/
https://www.linkedin.com/company/freewheel/

FreeWheel, a privately owned company headquartered in the US and a subsidiary of Comcast Xfinity, operates with approximately 1400 employees. The company, which also includes subsidiary Beeswax, reported $2.1 billion in revenue as of 2024. Founded in 2007, FreeWheel is identified as a tier 1 media tech buyer. Functioning primarily in TV and streaming ad tech, the company provides global cross-screen, omnichannel data and technology solutions for the addressable advertising industry.

2024 Revenue

Founded

2007

Headcount

1,392

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

127

News Summary:

FreeWheel introduced its Partner Portal on April 24, 2026, a centralized hub designed to accelerate Connected TV (CTV) innovation by enabling partners to create, test, and scale solutions for premium publishers. The global technology platform, which serves the streaming advertising ecosystem, initially launched the Partner Portal on April 22, 2026, to advance its open platform strategy for streaming advertising. This portal expands how approved partners securely connect to the FreeWheel Streaming Hub, allowing them to request API access, test integrations in secure sandbox environments, and launch solutions for shared publisher customers. The portal supports functions such as creative selection, intelligent pacing, and troubleshooting with agentic AI copilots. Initial launch partners included DanAds, Operative, Placements.AI, Swivel, and Watching That, aiming to streamline global ad operations and deliver CTV-first and AI-powered solutions.

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FreeWheel offers 9 products in the media tech and ad tech and services industries. FreeWheel's product portfolio comprises of tV and streaming ad tech, marketer and agency technology and RTB and programmatic.

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FreeWheel's revenues were over $1B in 2024. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is tV and streaming ad sales. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.

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May

1st

2026

22:13

Emerging Tech, Partnerships and Alliances

Stagwell Launches Unified Technology Infrastructure for Premium Video Advertising

Stagwell Inc. launched a unified technology infrastructure powered by FreeWheel on April 27 to provide advertisers with direct access to premium video and connected TV assets. As reported by Detik Finance, the integration aims to streamline the streaming advertising ecosystem through enhanced transparency and predictable inventory access.

Harianbasis (co)

Apr

30th

2026

16:01

Emerging Tech, B2B Tag

Stagwell (STGW) Announces Unified Technology Infrastructure

Stagwell Inc. (NASDAQ: STGW ) is one of the Most Undervalued Stocks Under $10 to Buy Right Now. On April 27, the company announced a unified technology infrastructure, which is powered by FreeWheel. This focuses on giving advertisers direct access to core infrastructure of premium video and connected TV.

Yahoo Finance

Apr

29th

2026

18:30

Emerging Tech

Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience

FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep streaming costs down.

VideoWeek

Apr

28th

2026

06:23

New Offerings, Emerging Tech

FreeWheel debuts Partner Portal to boost streaming ad platform

FreeWheel, a leading global technology platform for the streaming advertising ecosystem, today announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal Partner Portal accelerates innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as optimisation, planning, and automation to address the distinct needs and objectives of the premium TV ecosystem.

Mediashotz

Apr

28th

2026

05:53

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Stagwell Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell has built a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV. The integration enables faster activation, greater transparency, and more predictable access to high‑value inventory at scale, setting a new standard for how premium TV advertising operates in today's converged market.

Little Black Book

Apr

27th

2026

22:31

Emerging Tech, B2B Tag

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Then there’s Comcast-owned FreeWheel, which recently announced its Partner Portal, with companies including DanAds and Swivel, to further woo marketers, both small and large, toward its sprawling suite of ad tech services. Across the industry, large platforms are converging on a similar strategy — extending performance advertising capabilities, long honed in mobile and social environments, into CTV.

Digiday

Apr

27th

2026

07:32

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising NEW YORK CITY, NY / ACCESS Newswire / April 27, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a unified technology infrastructure powered by FreeWheel , the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV.

Associated Press

Apr

26th

2026

18:30

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising NEW YORK CITY, NY / ACCESS Newswire / April 27, 2026 / Stagwell ( NASDAQ: STGW ), the global challenger network transforming marketing through AI, today announced a unified technology infrastructure powered by FreeWheel , the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV.

FinancialContent

Apr

24th

2026

06:40

New Offerings, Emerging Tech

FreeWheel Introduces Partner Portal to Accelerate CTV Innovation

Martech Vibe

Apr

23rd

2026

06:01

Emerging Tech, B2B Tag

Activation Is Now THE Critical Value Fulcrum In Premium Video Ads

For decades, we have been waiting to see what would happen when the worlds of TV, on-demand viewing and digital advertising technology converged. Now they have, and so much is clearer. Here are some of the “truths” as I see them in today’s converging TV and steaming advertising world: Linear TV and streaming delivery can co-exist for a long time.

MediaPost

Apr

22nd

2026

07:45

New Offerings, Emerging Tech

FreeWheel Launches New Partner Portal, Advancing Its Open Platform Strategy for Streaming Advertising

Partner Portal addresses these challenges by expanding how approved partners can securely connect to FreeWheel Streaming Hub. Whether it is for creative selection, intelligent pacing or troubleshooting agentic AI copilots, partners can request access to APIs, test integrations in secure sandbox environments, and launch solutions for shared publisher customers—all within a single, unified interface.

Wallstreet Online

Apr

22nd

2026

06:58

New Offerings, Emerging Tech

DanAds Integration Streamlines Global Ad Operations via FreeWheel Partner Portal

New centralized hub lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishers Launch Partners include DanAds, Operative, Placements AI, Swivel, and Watching That New York, USA – April 22, 2026 – Freewheel, the leading global technology platform for the streaming advertising ecosystem, today announced the launch ofPartner Portal, a centralized hub that enables partners to create, test and scale solutions for premium publishers.

Danads

FreeWheel's customers primarily consist of telecoms companies. Examples of FreeWheel's customers include Comcast Xfinity, AT&T and Charter Communications. FreeWheel has commercial and technical partners like Comcast Technology Solutions (CTS), Comscore and AMC Networks.

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