FreeWheel, founded in 2007 and headquartered in the US, is a privately held company with over 1280 employees. It is a global provider of cross-screen, omnichannel data and technology solutions for the addressable advertising industry. The company's main product is RTB and programmatic, and it generated less than $1 billion in revenue in 2023. FreeWheel is owned by Comcast Corporation and has Beeswax as a subsidiary.
FreeWheel offers 5 products in the ad tech industry. FreeWheel's product portfolio comprises of RTB and programmatic and premium video and CTV.
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FreeWheel's revenues were less than $1B in 2023. Caretta Research has split FreeWheel's revenue into 3 different product categories, the largest of which is video ad decisioning servers. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.
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FreeWheel's customers primarily consist of telecoms, broadcast television and radio and streaming services companies. Examples of FreeWheel's customers include NBCUniversal, Dish Network and Xfinity. FreeWheel has commercial and technical partners like Comscore, Comcast Technology Solutions (CTS) and AMC Networks. FreeWheel has suppliers like PubMatic.
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