FreeWheel, a privately-owned US-based company founded in 2007 and acquired by Comcast (through its Xfinity subsidiary), employs approximately 1280 people. Its primary offerings are technology and data solutions for addressable advertising across various screens and channels. In 2023, FreeWheel's revenue was below $1 billion. Beeswax is a subsidiary of FreeWheel.
FreeWheel held a Programmatic Activation Summit where executives from FreeWheel, the IAB, Index Exchange, IPG, and Roku discussed upfronts, live environments, and curation. In a separate interview at the Beet Retreat in San Juan, PR on an unspecified date, Kathy Argyriou, head of Publisher Sales at FreeWheel, noted a trend toward more direct connections between media companies and advertisers. Additionally, in June 2024, FreeWheel received IAB Tech Lab certification for its Open Measurement SDK (OM SDK) on LG and Samsung devices, signifying standardized impression and viewability measurement. The increasing access to engaged audiences through live streaming and innovative ad formats in the streaming ecosystem was also noted.
FreeWheel offers 6 products in the ad tech industry. FreeWheel's product portfolio comprises of marketer and agency technology, premium video and CTV and RTB and programmatic.
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FreeWheel's revenues were less than $1B in 2023. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is video ad decisioning servers. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.
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FreeWheel's customers primarily consist of telecoms, pay TV services and broadcast television and radio companies. Examples of FreeWheel's customers include Xfinity, NBCUniversal and Dish Network. FreeWheel has commercial and technical partners like AMC Networks, Comcast Technology Solutions (CTS) and Comscore.
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