FreeWheel, a privately-owned US-based company founded in 2007 and acquired by Comcast (through its Xfinity subsidiary), employs approximately 1280 people. Its primary offerings are technology and data solutions for addressable advertising across various screens and channels. In 2023, FreeWheel's revenue was below $1 billion. Beeswax is a subsidiary of FreeWheel.
On March 20, 2025, A+E Global Media announced a renewed and enhanced long-term partnership with FreeWheel, Comcast's advertising technology unit, to power its advertising business. A+E Global Media, formerly A+E Networks, stated that the partnership includes improved audience and data integrations. Financial details of the agreement were not disclosed in any of the announcements.
FreeWheel offers 6 products in the ad tech industry. FreeWheel's product portfolio comprises of marketer and agency technology, premium video and CTV and RTB and programmatic.
Subscribe for full access to FreeWheel's products in full detail
FreeWheel's revenues were less than $1B in 2023. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is video ad decisioning servers. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to FreeWheel's revenue in full detail
FreeWheel's customers primarily consist of broadcast television and radio and telecoms companies. Examples of FreeWheel's customers include Dish Network, Xfinity and NBCUniversal. FreeWheel has commercial and technical partners like Comcast Technology Solutions (CTS), Comscore and AMC Networks.
Subscribe for full access to FreeWheel's products in full detail 
