FreeWheel, a privately-owned US-based company founded in 2007 and acquired by Comcast Xfinity, provides technology and data solutions for the advertising industry. Its main product focuses on television and streaming advertising. As of 2024, FreeWheel employs approximately 1400 people and generates over $1 billion in annual revenue. Beeswax is a subsidiary of FreeWheel.
FreeWheel and Experian partnered to improve audience targeting for media buyers in the UK. A major U.S. publisher experienced low fill rates due to limited premium demand and inefficient programmatic connections, leading to under-monetized inventory. This publisher sought a new technology partner to improve decision-making across direct, programmatic, and partner demand. AdFusion partnered with FreeWheel to offer Strata sTraffic platform clients an automated distribution path, aiming to improve ad delivery speed and reliability. The evolving streaming landscape is prompting a shift in how brands connect with viewers, moving beyond traditional demographic targeting. Advertisers are increasingly using streaming TV's dynamic ad delivery for innovative ad formats, but maintaining a positive viewer experience remains crucial.
FreeWheel offers 7 products in the ad tech industry. FreeWheel's product portfolio comprises of tV and streaming ad tech, RTB and programmatic and marketer and agency technology.
Subscribe for full access to FreeWheel's products in full detail
FreeWheel's revenues were over $1B in 2024. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is tV and streaming ad sales. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to FreeWheel's revenue in full detail
FreeWheel's customers primarily consist of telecoms services companies. Examples of FreeWheel's customers include NBCUniversal, Comcast Xfinity and Charter Communications. FreeWheel has commercial and technical partners like AMC Networks, Comscore and Comcast Technology Solutions (CTS).
Subscribe for full access to FreeWheel's products in full detail 
