MediaScience, a privately owned market research firm founded in 2008 and headquartered in the US, employs approximately 50 people as of 2023. The company specializes in lab-based audience research, utilizing a variety of neuro-measurement techniques such as biometrics, facial expression analysis, eye tracking, and EEG to gather data.
MediaScience, a leading provider of lab-based media and advertising research, introduced Digitally Enhanced Dashboards (DED) to the National Hockey League (NHL) at the end of last year. DED replaces the previous advertising system on arena rink boards, allowing for the overlay of advertisements and enhancing the in-game experience with statistics or celebrations. MediaScience also offers a range of neuro-measures including biometrics, facial expression analysis, eye tracking, and EEG, with state-of-the-art labs in New York, Chicago, and Austin. Additionally, Tallysman, a developer and manufacturer of GNSS Iridium antennas and accessories, will be showcasing their latest low-profile full band Helical antennas at booth #1140. Lastly, Calian, committed to delivering high-quality solutions and expertise, will be attending SCTE® Cable-Tec Expo®, the largest cable telecommunications and technology event in the Americas.
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