MediaScience is a privately held company founded in 2008 and headquartered in the United States. The company specializes in lab-based audience research, employing various neuro-measures such as biometrics, facial expression analysis, eye tracking, and EEG. With a team of approximately 50 employees, MediaScience assists clients in understanding audience engagement and response to media content, providing insights into consumer behavior and preferences.
MediaScience, a leading provider of lab-based media and advertising research, introduced Digitally Enhanced Dashboards (DED) to the National Hockey League (NHL) at the end of last year. DED replaces the previous advertising system on arena rink boards, allowing for the overlay of advertisements and enhancing the in-game experience with statistics or celebrations. MediaScience also offers a range of neuro-measures including biometrics, facial expression analysis, eye tracking, and EEG, with state-of-the-art labs in New York, Chicago, and Austin. Additionally, Tallysman, a developer and manufacturer of GNSS Iridium antennas and accessories, will be showcasing their latest low-profile full band Helical antennas at booth #1140. Lastly, Calian, committed to delivering high-quality solutions and expertise, will be attending SCTE® Cable-Tec Expo®, the largest cable telecommunications and technology event in the Americas.
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