Privately owned MediaScience, headquartered in the US, was founded in 2008 and employs approximately 50 individuals. The company specializes in providing lab-based audience research, which incorporates a range of neuro-measures including biometrics, facial expression analysis, eye tracking, and EEG.
On July 27, 2026, MediaScience merged with Eden Creative Network, joining WOW Company Indonesia. This strategic merger strengthened WOW Group's digital marketing capabilities by integrating performance marketing, influencer marketing, and culture-driven communications into a single offering, consolidating a client portfolio that includes Kalbe Nutritionals, Visa, Greenfields, Blackmores, and Telkomsel. Earlier, on July 3, MediaScience's MediaPET.ai created an AI-generated Coca-Cola advertisement that demonstrated comparable consumer impact to the original ad, with no significant difference between the two. Previously, on June 15, MediaScience contributed research to the Video Advertising Bureau's "Staying Current on Streaming" report, which outlined four behavioral shifts reshaping connected television for advertisers and media buyers. This followed a MediaScience study published on June 7, which found that labeling video ads as AI-generated does not negatively affect their performance. The study tested four labeling approaches across 900 U.S. respondents as AI becomes increasingly prevalent in modern video advertising.
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