News Summary:
On July 27, 2026, MediaScience merged with Eden Creative Network, joining WOW Company Indonesia to strengthen WOW Group's digital marketing capabilities. This strategic merger integrates performance marketing, influencer marketing, and culture-driven communications into a single offering, consolidating a client portfolio that includes Kalbe Nutritionals, Visa, Greenfields, Blackmores, and Telkomsel, reflecting brands' increasing demand for end-to-end marketing solutions. Earlier, on July 3, MediaScience's AI-generated Coke ad, developed via MediaPET.ai, demonstrated consumer impact on par with the original Coke ad, showing no significant difference. Previously, MediaScience contributed research to the Video Advertising Bureau's June 15, 2026 edition of "Staying Current on Streaming" report, which mapped behavioral shifts in connected television for advertisers and media buyers. This followed a MediaScience study published on June 7, which found that labeling video ads as AI-generated does not hurt ad performance, even as AI becomes increasingly prevalent in modern video advertising. The study tested four labeling approaches across 900 US respondents.
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