Ampere Analysis, a privately owned company headquartered in the UK, was founded in 2014 and employs approximately 70 individuals, operating as a market research provider focused on media and entertainment.
On March 2, 2026, Ampere Analysis released a report indicating that video podcasts are moving into the mainstream, with 20% of global internet users consuming them monthly. The research, covering the third quarter of 2025, found that one-fifth of online users regularly watched a video podcast on a social platform, demonstrating the format's growing popularity. YouTube stood out as the leading destination, with 11% of internet users watching a video podcast on the platform in the past month, while TikTok also emerged as a popular and dominant route for clips and highlights.
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