Ampere Analysis, a privately owned market research firm founded in 2014 and headquartered in the UK, employs approximately 70 people (as of 2023). The company specializes in providing market research data and analysis within the media and entertainment industries.
Ampere Analysis reported on box office trends and the theatrical strategies of streaming giants, including the impact of Amazon's acquisition of James Bond, in a recent podcast episode. Separately, Ampere's consumer data indicates that viewers increasingly rely on streaming platforms' personalized recommendations over those from friends and family for selecting TV shows and movies. There is no information from Ampere Analysis regarding the Nintendo Switch 2, despite other sources reporting on its upcoming launch and design mirroring its predecessor. Finally, Ampere Analysis did not report on ITV's launch of five new thematic channels on YouTube.
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