Ipsos is a publicly owned multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company has been publicly traded on the Paris Stock Exchange since 1 July 1999. It currently employs approximately 17,340 individuals.

Revenue

Founded

1975

Headcount

18,828

Headquarters

France

Primary Segment

Market Research

Ownership

Publicly Owned

News Summary:

On September 11, 2026, the Bank of England's latest quarterly inflation survey indicated a shift in its provider from Ipsos to Savanta, affecting how August 2026 inflation expectations should be interpreted. While public perceptions of current inflation remained unchanged in a May parallel run, forward expectations appear lower under Savanta than under Ipsos across one-year, two-year, and five-year horizons. Previously, on September 10, 2026, the Ipsos Public Affairs team announced a webinar, "Know America at 250: Public Opinion Update," to provide regular updates on public opinion data and insights throughout 2026, particularly in the lead-up to a critical election cycle, to help understand America's cultural and political shifts. This followed an Ipsos Reputation Council webinar on September 9, 2026, titled "Life After Predictability," which focused on how geopolitical instability, economic uncertainty, regulatory change, stakeholder polarization, and the rapid rise of artificial intelligence are reshaping how organizations build trust and manage reputation in a fundamentally changed communications environment.

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Ipsos offers products in the ad tech and services industry. Ipsos's product portfolio comprises of ad measurement and verification.
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