Ipsos is a publicly owned multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company has been publicly traded on the Paris Stock Exchange since 1 July 1999. It currently employs approximately 17,340 individuals.

Revenue

Founded

1975

Headcount

18,828

Headquarters

France

Primary Segment

Market Research

Ownership

Publicly Owned

News Summary:

Ipsos appointed Kelly Beaver as its chief executive officer with immediate effect on July 31, 2026, following a unanimous board decision. Beaver, who has been with Ipsos for over 15 years since joining in 2011, succeeds Jean Laurent Poitou, who departed to pursue personal projects. Earlier on July 31, the company reported that revenue from its Consumers segment reached €565.9 million in the first half of 2026. While reported revenue declined marginally by 0.2%, this consumer-focused research business recorded 1.1% organic growth in H1, driven by improved activity in the second quarter. Previously, on July 30, a critique emerged regarding an Ipsos-published survey on American public opinion about animal research, questioning the validity of results that suggested most Americans view animal research as "important" and support it when "vet-supervised." Also on July 30, the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI) for July 2026 indicated that consumer sentiment among urban Indians rebounded strongly, rising 3.2 percentage points and positioning India as one of the strongest-performing and most confident consumer markets globally. Concurrently, Ipsos New Zealand released its 33rd edition of the Ipsos Issues Monitor, which tracks the most important issues facing New Zealanders and the perceived abilities of political parties to manage them.

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Ipsos offers products in the ad tech and services industry. Ipsos's product portfolio comprises of ad measurement and verification.
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