Operative is a privately held company founded in 2000 and headquartered in the United States. It specializes in managing multi-platform ad sales, traffic, billing, programming, and rights. The company has approximately 890 employees and generates less than $100 million in annual revenue.
Operative announced an integrated solution with Salesforce Media Cloud to enhance automation and measurement for media companies. This intelligent sales management solution enables unified cross-screen advertising campaigns. Additionally, Operative's AOS is now available on the AWS Marketplace, simplifying access for media companies to connect various channels and workflows through a centralized media platform. Furthermore, the company published several blog posts offering expert perspectives on industry trends and challenges. These posts cover topics such as user-generated content as a winning formula, leveraging AI and strategic services for efficiency, and the drawbacks of excessive tech customization for media companies.
Operative offers 11 products in the connectivity and cloud and media tech industries. Operative's product portfolio comprises of enterprise cloud and video business systems.
Subscribe for full access to Operative's products in full detail
Operative's revenues were less than $100M in 2023. Caretta Research has split Operative's revenue into 5 different product categories, the largest of which is ad sales and traffic. For full access to Operative's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Operative's revenue in full detail
Operative's customers primarily consist of broadcast television and radio, user experience and devices and pay TV services companies. Examples of Operative's customers include Samsung Device eXperience, Sky Group and BBC. Operative has commercial and technical partners like Fincons Group, Imagine Communications and Proximic by Comscore.
Subscribe for full access to Operative's products in full detail 
