Operative

http://www.operative.com
https://www.linkedin.com/company/operative/

Operative, a privately owned US company founded in 2000, employs approximately 810 people. Its core business focuses on providing technology and services for managing various aspects of television and streaming media, including advertising sales, traffic management, billing, programming, and rights management. In 2024, the company's revenue was less than $250 million.

2024 Revenue

Founded

2000

Headcount

804

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

News Summary:

On August 13, 2025, Operative announced an expanded partnership with Oracle. This collaboration integrates Operative's AOS intelligent media management platform with Oracle Cloud Infrastructure (OCI), providing media company customers with increased operational efficiency, flexibility, and AI-powered performance. Earlier publications discussed various trends impacting the media industry. These included the shift to streaming and its effects on audience capture, advertising, and business growth; data-driven insights into buyer behavior and strategies for publishers to achieve growth in the second half of the year; the NFL's transition away from linear television; and the opportunities presented by the creator economy for media companies.

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Operative offers 12 products in the connectivity and cloud, media tech and ad tech industries. Operative's product portfolio comprises of enterprise cloud, tV and streaming ad tech and video business systems.

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Operative's revenues were less than $250M in 2024. Caretta Research has split Operative's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to Operative's revenue breakdown subscribe to Caretta Portal.

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Dec

2nd

2025

18:30

Emerging Tech, B2B Tag

Broadcasters See More Potential in Programmatic Advertising

Back to News & Press Broadcasters See More Potential in Programmatic Advertising ‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ More Engagement, Less ‘Ad Fatigue’ In

Operative

Nov

29th

2025

01:34

ESG, B2B Tag

Startup Mantra: Staq simplifies green building applications in realty industry

Pune: The adoption of sustainability in real estate has been sluggish. While the country’s first green building was built way back in 2005, the industry has been slow to pick up the added cost for such structures.

Hindustan Times

Nov

28th

2025

20:04

ESG

Startup Mantra: Staq simplifies green building applications in realty industry

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MSN India

Oct

30th

2025

14:23

Management Changes, Emerging Tech, CT_Monitor Company

Operative Media Names Mike Napadano as CEO

NEW YORK—Advertising technology company Operative Media has named Mike Napadano as its new CEO. The company described Nadpadano’s promotion as an important milestone in its next growth phase. Former chief technology officer at Disney ABC Television Group, Napadano has been with Operative since 2019, most recently as its chief customer officer.

TVTechnology

Oct

29th

2025

18:30

Management Changes, Emerging Tech, CT_Monitor Company

News: Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next step in the company’s evolution as it accelerates platform innovation, deepens customer partnerships, and expands adoption of its AI-powered product suite across the media industry.

KitPlus

Oct

29th

2025

18:30

Management Changes, CT_Monitor Company

Operative Media Names Mike Napadano as CEO

NEW YORK Advertising technology company Operative Media has named Mike Napadano as its new CEO.

4RFV International Broadcast News

Oct

29th

2025

18:30

Management Changes, Emerging Tech, CT_Monitor Company

Operative Announces New CEO to Drive Next Phase of Growth

Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next step in the company’s evolution as it accelerates platform innovation, deepens customer partnerships, and expands adoption of its AI-powered product suite across the media industry.■

Operative

Oct

27th

2025

18:30

Emerging Tech

The Six Big Advertising Trends that Will Shape Live Streaming in 2026

Back to News & Press The Six Big Advertising Trends that Will Shape Live Streaming in 2026 This year we finally saw the tipping point that media companies needed to move from a linear-first business mentality to one that focuses on streaming.

Operative

Oct

26th

2025

18:30

CT_Monitor Company

Meet the… VP international accounts

Back to News & Press Meet the… VP international accounts Avi Yampolsky, VP of international accounts at Operative, tells TVBEurope about the importance of fresh thinking around legacy practices in driving progress Talk us through an average day in your role Working with a global team, I usually start the day by catching up on today’s burning items from our customers and internal teams in EMEA and APAC.

Operative

Oct

13th

2025

18:30

Emerging Tech

Media Companies Show Signs of Technical Progress

Back to News & Press Media Companies Show Signs of Technical Progress As streaming continues to quickly grow, media companies are dealing with a major surge in operational complexity that demands immediate solutions. Media companies need to distribute content across an increasingly complex network of partners, help advertisers reach fragmented audiences to achieve their KPIs.

Operative

Oct

6th

2025

13:13

CT_Monitor Company

The Four Stages of Change Management

Back to Blog & Whitepapers Tech Implementation Success – The Four Stages of Change Management: Training and Adoption By Barry Dyer Barry Dyer, SVP of Services at Operative, has helped many enterprises implement large-scale technology solutions.

Operative

Oct

5th

2025

18:30

Events, CT_Monitor Company

Meet the… Senior Vice President of Global Sales

Back to News & Press Meet the… Senior Vice President of Global Sales Dave Demobowski, senior vice president of global sales at Operative tells TVBEurope why it is important to stay curious and “try everything once” Talk us through an average day in your role My day begins with news, research, and insights.

Operative

Operative's customers primarily consist of telecoms services and set-top boxes companies. Examples of Operative's customers include Samsung Device eXperience, Charter Communications and NBCUniversal. Operative has commercial and technical partners like Oracle Cloud, Fincons Group and Imagine Communications.

Analysis

Data

Analysis

Data

Operative

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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