605

605

http://605.tv
https://www.linkedin.com/company/605data/

605, an iSpot.tv company, headquartered in the US, was founded in 2016 and employs approximately 150 individuals. The company operates as a measurement and attribution firm, focusing on the utilization of data to create, execute, and measure advertising campaigns.

Revenue

Founded

2016

Headcount

150

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

-

News Summary:

N/A

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605 offers products in the ad tech and services industry. 605's product portfolio comprises of marketer and agency technology.

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Feb

9th

2026

23:30

Big Data/Analytics, Artificial Intelligence, B2B Tag

Next-Gen Video Ad Intelligence Is Here. Meet iSpot SAGE.

The video ad industry has massive data sets, yet finding the “why” behind ad performance still takes an army of analysts and weeks of manual grunt work. Everyone wants the speed of AI, but you can’t build a million-dollar ad strategy on generic outputs or incomplete ad data.

Feb

8th

2026

05:13

Super Bowl Ad Trends We’re Tracking This Year

Super Bowl LX is here! And iSpot is already out ahead of the trends that could shape the ad conversation around this year’s game. For an up-to-date look at released Super Bowl ads and teasers, you can check out our annual VIP Ad Center here.

Feb

6th

2026

04:53

Inside Super Bowl LX’s Celebrity Ad Playbook

After spiking to 78% in 2020, celebrity inclusion in Big Game ads has stayed above 65% every year since, making star-driven creative the baseline, not the differentiator. For Super Bowl LX, that pattern continues with confirmed appearances from dozens of celebs including Andy Cohen, Emma Stone, Bowen Yang, Sabrina Carpenter, Paige DeSorbo, and more.

Feb

5th

2026

23:30

What gives a Super Bowl ad shelf life in 2026

For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall.

Feb

3rd

2026

08:56

The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases

Super Bowl advertising doesn’t start on game day. Pre-releases and teasers have become part of the ritual—expected by audiences, carefully planned by brands, and watched closely across the industry. These early spots do more than preview what’s coming.

Jan

30th

2026

05:44

An Early Look at This Year’s Super Bowl Ad Playbook

The Super Bowl can be full of surprises, both on and off the field. But some ad trends have withstood the test of time, even as the cost of Big Game airtime climbs each year. As a result, brands are increasingly following specific playbooks to maximize the impact—and minimize the risks—around these spots.

Jan

28th

2026

14:15

Automotive National TV Spending Drops 10.1% In 2025

Save this article for later! Login or create a Free Member Profile to bookmark it. Automakers spent $2.31 billion on estimated national TV spending in 2025, down 10.1% from $2.57 billion in 2024, according to iSpot.tv. Household TV ad impressions also fell to 209.4 billion, down 17.9% from 254.9 billion in 2024.

Jan

27th

2026

14:46

Automotive National TV Spending Drops 10.1% In 2025

Automakers spent $2.31 billion on estimated national TV spending in 2025, down 10.1% from $2.57 billion in 2024, according to iSpot.tv. Household TV ad impressions also fell to 209.4 billion, down 17.9% from 254.9 billion in 2024.

Jan

21st

2026

23:30

Pharma TV ad spending rises

The news: Pharma advertisers spent $5.96 billion on national TV drug advertising in 2025, up 16% YoY, with the biggest spending jumps in weight loss, mental health conditions, and cancer categories, per iSpot.tv data. Weight loss and blood disorders (such as type 2 diabetes) drug ad spending climbed to $460 million, up 67% YoY.

Jan

16th

2026

08:35

EDO Found Liable For iSpot Breach, $18.3M Awarded

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California in L.A. found EDO (Entertainment Data Oracle) liable and determined it must pay iSpot $18.3 million in damages.

Jan

16th

2026

06:32

EDO Found Liable For iSpot Breach, $18.3M Awarded

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California in L.A. found EDO (Entertainment Data Oracle) liable and determined it must pay iSpot $18.3 million in damages.

Jan

15th

2026

13:28

Emerging Tech, B2B Tag

TV & Video Ad Trends, Unified

In 2025, video advertising reached an inflection point. Viewers didn’t leave—they spread out. Streaming exclusives, live sports, FAST platforms, and walled gardens further turned TV into a fragmented video ecosystem, exposing the limits of ratings, averages, and siloed reporting.

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