Waymark is a privately owned company headquartered in the United States. Founded in 2012, with approximately 40 employees, Waymark focuses on marketer and agency technology. It operates an AI production platform that utilizes a single prompt to create personalized commercials and spec spots.
Discussions on August 27, 2026, highlighted generative AI's role in closing the creative gap between local and national advertisers on TV, addressing issues like lackluster asset libraries. Previously, on July 30, 2026, "spec-first selling" gained attention as a winning strategy in local advertising, exemplified by media representatives creating customized video spots, such as a 30-second commercial for a local feed store that included its own aisles. This market trend aligns with Waymark's offerings. On July 15, 2026, Cox Media Group (CMG) deployed Waymark's AI-powered video platform at stations in nine markets, following an announcement of an expanded relationship on July 14, 2026. Waymark's platform combines multiple generative AI models to provide an end-to-end video creation solution, allowing users to produce ready-to-air commercials for TV, streaming, and digital platforms. The arrangement equips CMG's local sales teams and station groups, aiming to help their clients grow their businesses.
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