Waymark, a privately owned US-based company founded in 2012, provides marketer and agency technology. Employing approximately 40 people, the company's primary product is an AI-powered platform that generates customized commercials and advertising spots from a single user prompt. In 2023, Waymark's revenue was less than $10 million.
Alex Persky-Stern became CEO in 2022 and has led efforts to use generative AI to simplify video production. Partnerships have been formed with media companies including Paramount, The E.W. Scripps Company, FOX TV Stations, Spectrum Reach, and Gray Television. Internal data indicates that over 1 million videos have been created with partner assistance, revealing that the biggest obstacle to video production is often the implementation of desired changes, rather than creativity, budget, or time constraints. A separate announcement details a November 20, 2025 virtual office hour event featuring Afia Asamoah, unrelated to Waymark's video production activities. Finally, a discussion of the advertising ecosystem's evolution notes that the fundamental structure remained unchanged despite the expansion of media channels.
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