Waymark, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 40 individuals. The company specializes in software development, functioning as an AI production platform that uses a single prompt to create personalized commercials and spec spots.
Sky Media launched an AI-powered creative advertising tool on April 21, 2026, providing Irish SMEs access to Waymark, an AI creative studio that instantly generates video visuals for TV advertisements. On the same day, industry discussions explored the strategy of utilizing video creative for sales outreach rather than reserving it solely for closing deals, noting its potential to convert interested advertisers. This follows earlier insights from March 11, 2026, which indicated that platforms effectively addressing video creative challenges are gaining ad revenue, as ad-supported streaming platforms, retail media networks, and self-serve DSPs simplify media buying with enhanced targeting and transparent reporting.
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