Cataneo GmbH, a privately-owned German company founded in 2002, develops and provides integrated software solutions for the television and media industry. Employing approximately 60 people, the company offers services encompassing advertising sales, sales controlling, CRM, channel management, scheduling, and license/content management. Cataneo's reporting tools support business analysis for its clients. In 2023, the company's revenue was less than $10 million.
Brand Engagement Network (BEN) announced plans to acquire Cataneo GmbH, a Munich-based media technology company, for $19.5 million in cash and stock. The acquisition aims to expand BEN's global media reach and strengthen its AI-driven advertising capabilities. The transaction requires securing financing and obtaining regulatory approvals and guarantees from certain BEN shareholders. Separately, BEN and Cataneo announced a pilot program with Vybroo and Grupo Siete on December 20, 2024, to modernize Mexico's radio advertising landscape.
Cataneo offers 5 products in the ad tech and media tech industries. Cataneo's product portfolio comprises of video business systems, tV and streaming and marketer and agency technology.
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Cataneo's revenues were less than $10M in 2023. Caretta Research has split Cataneo's revenue into 4 different product categories, the largest of which is broadcast and pay TV ad traffic. For full access to Cataneo's revenue breakdown subscribe to Caretta Portal.
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Cataneo's customers primarily consist of broadcast television and radio, soccer and entertainment Providers companies. Examples of Cataneo's customers include ProSiebenSat.1 Media, Warner Bros. Discovery (WBD) and BBC.
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