Wedel Software, a privately owned Netherlands-based company founded in 1995, develops and provides video business systems for the broadcast industry. Employing approximately 20 people, the company serves international radio, television, and cable organizations. Its software solutions focus on advertising scheduling and revenue management. In 2023, the company's revenue was less than $10 million.
Wedel Software, the creator of the AI audio advertising solution Adthos Platform, has introduced several groundbreaking features to its platform. In January 2023, Adthos released a new feature that allows users to generate complete audio ads from a single image. In February 2023, Adthos showcased its ability to produce personalized and localized audio news content for radio stations across the US. In March 2023, the platform expanded its capabilities to include the creation and editing of audio for video and dynamic video ads. Finally, in April 2023, Adthos introduced a self-service portal where users can generate complete audio ads from start to finish using AI technology. These innovations have solidified Adthos Platform's position as a leading AI audio platform.
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Wedel Software offers 3 products in the media tech and ad tech industries. Wedel Software's product portfolio comprises of video business systems and ad measurement and verification.
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Wedel Software's revenues were less than $10M in 2023. Caretta Research has split Wedel Software's revenue into 3 different product categories, the largest of which is ad sales and traffic. For full access to Wedel Software's revenue breakdown subscribe to Caretta Portal.
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