AdXcelarent
AdXcelarent, previously called AdGorilla LLC, is a privately owned company headquartered in the US. Founded in 2002, with approximately 10 employees, it reported $900,000 in revenue as of 2024. The company operates as a tier 3 media tech buyer. AdXcelarent specializes in TV and streaming ad tech, functioning as a provider of software-based advertising technology and network origination services. Its advertising services include ad insertion and sales & revenue management.

2024 Revenue

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Founded

2002

Headcount

8

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

News Summary:

AdXcelarent discussed data-driven creative strategies for designing ad campaigns based on real-time data insights, enabling dynamic messaging, personalized campaigns, and improved audience engagement. They also covered traditional linear connected TV, OTT, and advanced TV advertising methods, explaining the 1:1 transaction model between television networks/stations and businesses purchasing airtime. Furthermore, the company shared insights from a report highlighting portfolio growth prospects, total revenue, revenue market share, rates, gross income, product price, and market shares. Additionally, AdXcelarent announced a partnership with AdGorilla for managed daily encoding and single-box linear ad insertion. Lastly, the company emphasized its deep reach through collaborations with four MSO owners and the potential for further expansion through the technology integration deal with AdGorilla.

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AdXcelarent offers 4 products in the media tech, pro AV and ad tech and services industries. AdXcelarent's product portfolio comprises of RTB and programmatic, video processing and playout, tV and streaming ad tech and digital signage and professional display.
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AdXcelarent's revenues were less than $1M in 2024. Caretta Research has split AdXcelarent's revenue into 5 different product categories, the largest of which is broadcast and pay-TV ad sales. For full access to AdXcelarent's revenue breakdown subscribe to Caretta Portal.
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AdXcelarent has suppliers like Ateme.

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