Marketron, a privately owned company headquartered in the US with Imagine Communications as its parent company, was founded in 1969 and employs approximately 160 individuals. It reported $40.0M in revenue as of 2024. The company specializes in TV and streaming ad tech, providing enterprise revenue and profitability management solutions for the media industry. Marketron offers revenue generation and management solutions, ad tech and mobile advertising platforms, and digital audience engagement tools.
Marketron will host an upcoming webinar on April 7, 2026, exploring how stations can scale revenue in today’s multi-platform environment without adding more headcount to traffic teams, aiming to provide practical insights for modernizing operations and supporting long-term growth. This follows an April 6, 2026, case study on North Texas Public Broadcasting, which highlighted the organization's approach to maintaining continuity and avoiding team overload or operational disruption when a key role opened, despite managing increasing complexity with a lean team. Earlier, on April 2, 2026, the company published content addressing common traffic management challenges that arise when key personnel leave or new signals are added. Previously, on March 19, 2026, Marketron scheduled a webinar to guide stations through practical steps to prepare their digital workflows before political demand accelerates. On January 26, 2026, the company released an on-demand webinar presenting the results of its first radio traffic survey, detailing industry needs and trends for traffic systems.
Marketron offers 6 products in the media tech and connectivity and cloud industries. Marketron's product portfolio comprises of tV and streaming ad tech and enterprise cloud.
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Marketron's revenues were less than $50M in 2024. Caretta Research has split Marketron's revenue into 3 different product categories, the largest of which is broadcast and pay-TV ad traffic. For full access to Marketron's revenue breakdown subscribe to Caretta Portal.
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