Marketron

Marketron

https://www.marketron.com
https://www.linkedin.com/company/marketron_13831/

Marketron is a privately owned company founded in 1969 and headquartered in the United States. The company provides enterprise revenue and profitability management solutions for the media industry. Marketron offers revenue generation and management solutions, ad tech and mobile advertising platforms, and a range of digital audience engagement tools. As of 2023, the company has a workforce of 210 employees and generates less than $25 million in annual revenue.

2023 Revenue

Founded

1969

Headcount

202

Headquarters

US

Primary Segment

Video business systems

Ownership

Privately Owned

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Marketron offers products in the media tech industry. Marketron's product portfolio comprises of video business systems.

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Marketron's revenues were less than $25M in 2023. All the revenue comes from ad sales and traffic.

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Dec

4th

2024

18:30

Artificial Intelligence, Caretta Research_Monitor Company

Measure Performance in Local Radio Sales with Data

Empowered by Data, You Can Make Better Decisions Data is only valuable if it’s actionable. It must be accurate, accessible and available in real time. You must expect that your sales technology delivers this; otherwise, it’s meaningless.

Dec

1st

2024

18:30

Unique Ad Formats Drive Engagement in Streaming

Survey Offers Insights on What Makes Ads Engaging A new survey of TV watchers offers some great data points that can inform ad campaigns. Here’s what consumers had to say: 94% of people said they would avoid TV ads less often if there were changes in the type of ads.

Nov

24th

2024

18:30

New Three-Minute Listener Qualifier for Radio

What Are the Potential Positive Implications of the Three-Minute Listener Qualifier? Stations are happy to welcome the three-minute listener qualifier. There are many positive effects it could have on revenue, including these listed below. Stations Could See Higher Ratings, Boosting Spot Rates The projection for OTA radio spot revenue will either be flat or slightly less in 2025, according to BIA’s 2025 U.S. Local Forecast.

Nov

24th

2024

18:30

2024 Local Digital Advertising Predictions

Many Factors Will Impact Spending at the Local Level These forecasts mix a lot of data and intelligence, but, of course, there’s no certainty. Many things will affect how the dollars play out in 2025. Most of these are related to economic health and consumer confidence.

Nov

21st

2024

20:51

Watch The 2024 Marketron Review for Radio

The radio industry was resilient and embraced innovation to find success in 2024. In 2024, radio achieved so much and increased revenue for airtime and digital ad sales. There have also been shifts in operations, sales and finance.

Nov

17th

2024

18:30

Traffic and Digital Ad System Integrations

1. Is the Connection a Workflow Integration or Only APIs? The first question on your list dives into their definition of integration. Workflow integrations and APIs (application programming interfaces) are different. APIs connect systems to enable data exchange.

Nov

11th

2024

18:30

Artificial Intelligence

Radio Advertising for Home Services Brands

The Data on Radio Advertising and Home Services Brands Two studies represent how radio ads deliver performance for home services. The first is a report from Westwood One. Analysts reviewed the radio-centric media plan for a local pest control company.

Nov

10th

2024

18:30

Artificial Intelligence

Paper Invoicing and Checks’ Real Costs Explained

Transitioning to Electronic Invoicing and Payments: Ditch Costs and Meet Client Preferences Migrating to electronic invoicing and payments eliminates most of these expenses. It also streamlines processes and leads to faster remittance. It’s a secure and compliant workflow that’s proven to reduce days outstanding to as few as 23 days! The average time to pay in the media industry is 72 days.

Nov

7th

2024

18:30

What Is Local Digital Advertising Software?

As radio stations continue to build their local digital advertising offerings, they realize the need for scale, automation and efficiency. The path toward these goals is through technology. There are many local digital advertising software options.

Nov

6th

2024

18:30

Radio and Digital Ad Proposals in One System

The Current Challenges with Efficiency and Transparency in Local Ad Proposals Without a solution for radio and traffic proposals in one spot, sellers spend too much time in the swivel chair. They have to access software separately to define the ad campaign.

Oct

30th

2024

19:06

Watch Running Toward Renewals: On-Demand Webinar

You’re in the renewal business. Gain tips and strategies to win more of these and minimize churn. Keeping advertisers happy and loyal means delivering ad campaigns that perform. During renewal conversations, you want to present the full story with campaign data and consumer trends and behaviors.

Oct

29th

2024

18:30

Radio Traffic Systems and Your Traffic Data

Radio traffic systems are the hub of your airtime advertising operations and revenue, so they contain valuable data for reporting. Additionally, you may want to push that data to other systems for further insight and manipulation.

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