Founded in 1969 and headquartered in the US, Marketron is a privately owned company employing approximately 210 people. Its primary business involves providing software systems for media companies, focusing on revenue and profitability management. These solutions encompass revenue generation and management tools, advertising technology platforms (including mobile advertising), and digital audience engagement capabilities. In 2023, the company's revenue was less than $25 million.
Marketron customers utilize electronic invoices and the PayNow payment solution for online payments, streamlining workflows and managing processes from invoicing to funding and reporting. A recent radio traffic survey, conducted earlier this year, revealed that 55% of respondents reported a lean operating structure. The survey findings highlighted efficiency as a key theme. Additionally, Marketron offers training and support to local media sellers, focusing on training sales teams to introduce digital solutions to radio clients and leverage their expertise. A webinar is available to learn how to use a tool that helps align advertiser tactics with their goals. Manual payment application processes, while seemingly brief, cumulatively detract from strategic work.
Subscribe for full access to Marketron's products in full detail 
