Founded in 1969 and headquartered in the US, Marketron is a privately owned company employing approximately 210 people. Its primary business involves providing software systems for media companies, focusing on revenue and profitability management. These solutions encompass revenue generation and management tools, advertising technology platforms (including mobile advertising), and digital audience engagement capabilities. In 2023, the company's revenue was less than $25 million.
On April 16, 2024, Marketron received a Future’s Best of Show Award at the NAB Show for the integration between Marketron Traffic and Marketron NXT. Marketron executives participated in several NAB Show sessions focusing on radio sales models. The company announced plans to continue supporting evolving radio sales models by providing the Marketron NXT digital sales platform and training to help radio companies sell digital advertising. A survey indicated that 40% of general managers consider training the most important factor for digital sales success, with hiring digital-only representatives second at 35%.
Subscribe for full access to Marketron's products in full detail 
