Founded in 1969 and headquartered in the US, Marketron is a privately owned company employing approximately 160 people. Its primary business is providing software and services for revenue and profitability management within the television and streaming media sectors. These offerings encompass revenue generation and management tools, advertising technology platforms (including mobile advertising), and digital audience engagement solutions. In 2024, the company's revenue was less than $50 million.
Marketron and BIA partnered on October 26, 2023, to present a webinar revealing the latest local media spending trends and their impact on radio revenue. The webinar offered updated data on spending and influencing trends, providing insights for local media sellers. A separate report notes the evolution of advertising in the American media landscape, highlighting increased content consumption and the expansion of radio station offerings to meet local advertiser needs. The advertising landscape is changing rapidly, particularly concerning local ad expenditures, with local radio, Connected TV (CTV), and Over-the-Top (OTT) platforms driving this transformation. Another report discusses challenges related to slow payments in the media industry, noting an average payment time of 72 days and the inefficiencies of paper checks. Finally, a report highlights the crucial role of broadcast traffic systems in radio advertising placement and revenue generation.
Marketron offers 6 products in the ad tech and connectivity and cloud industries. Marketron's product portfolio comprises of tV and streaming ad tech and enterprise cloud.
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Marketron's revenues were less than $50M in 2024. Caretta Research has split Marketron's revenue into 3 different product categories, the largest of which is broadcast and pay TV ad traffic. For full access to Marketron's revenue breakdown subscribe to Caretta Portal.
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