Marketron

https://www.marketron.com
https://www.linkedin.com/company/marketron_13831/

Marketron, a privately owned company headquartered in the US and a subsidiary of Imagine Communications, was founded in 1969. Employing approximately 160 individuals, the company reported $40.0M in revenue as of 2024. Specializing in TV and streaming ad tech, Marketron provides enterprise revenue and profitability management solutions for the media industry. It offers revenue generation and management solutions, ad tech and mobile advertising platforms, and a range of digital audience engagement tools.

2024 Revenue

Founded

1969

Headcount

158

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

News Summary:

N/A

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Marketron offers 6 products in the connectivity and cloud and media tech industries. Marketron's product portfolio comprises of enterprise cloud and tV and streaming ad tech.

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Marketron's revenues were less than $50M in 2024. Caretta Research has split Marketron's revenue into 3 different product categories, the largest of which is broadcast and pay-TV ad traffic. For full access to Marketron's revenue breakdown subscribe to Caretta Portal.

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Aug

12th

2026

06:30

Emerging Tech, B2B Tag

The Biggest Traffic as a Service Myths: Debunked

Traffic as a Service often has a perception problem before it ever gets a fair hearing. Many of the concerns stations have about TaaS are not based on how the service actually works. They are based on assumptions, and those assumptions are often rooted in the same fear: What will this mean for our people, our processes and our control? Here is what TaaS actually looks like in practice.

Marketron

Jul

29th

2026

06:30

B2B Tag

Debunking Myths About Electronic Payments: What Radio Stations Should Know

In the modern payment landscape, consumers and businesses have overwhelmingly pivoted to paying electronically. The benefits of electronic payments for radio stations and their advertisers are considerable. They’re faster, more convenient and more secure. You can see cash flow become steadier and days outstanding decrease.

Marketron

Jun

30th

2026

01:00

What the Supreme Court’s Coordinated Spending Ruling Means for Political Ad Revenue at Your Station

A 6-3 decision today removes longtime caps on what national party committees can spend in coordination with their candidates. For radio, that likely means more political dollars in motion ahead of the 2026 midterms. The 2026 political season just got bigger.

Marketron

Jun

26th

2026

01:00

B2B Tag

Political Digital Advertising Outlook: Be Ready to Capture This Revenue

2024 Political Digital Advertising Projections AdImpact projects $10.8 billion in total political ad spending this cycle, a 20%-plus increase over the 2022 midterms and the most expensive non-presidential cycle in U.S. history. On the local level, BIA Advisory Services projects $8.4 billion in local political spending across broadcast TV, cable, CTV/OTT, radio, and direct mail.

Marketron

May

28th

2026

01:00

B2B Tag

Case Study: Prairie Wind Broadcasting

Like many broadcasters, Prairie Wind operates with a lean front office team managing billing and invoicing across a growing cluster of stations. When manual processes started consuming entire workdays, the focus was clear: find a way to scale operations without adding headcount or letting cash flow suffer in the process.

Marketron

May

20th

2026

01:00

PayNow Launch Week 2: Kickoff and Training

Week 2 is the biggest week of the launch. Last week you built the map. This week your markets start moving and there’s a lot that happens. Here’s how to make the most of every step.

Marketron

May

20th

2026

01:00

Emerging Tech

PayNow Launch Packet Week 1: Baseline and Setup

Week 1 is all about getting clear on where you stand. Before your markets can move toward electronic payment, you need to know your starting point: which markets are leading, which are lagging, and what needs to happen first.

Marketron

Apr

7th

2026

18:30

B2B Tag

Webinar: Today’s Modern Traffic Department, Scaling Revenue without Headcount

This upcoming session explores how stations can scale revenue in today’s multi-platform environment—without adding more headcount to already stretched traffic teams. You’ll walk away with practical insights to help modernize your operations and support long-term growth.

Marketron

Apr

6th

2026

18:30

Emerging Tech, B2B Tag

Case Study: North Texas Public Broadcasting

Like many broadcasters, North Texas Public Broadcasting operates with a lean team managing increasing complexity across stations and schedules. When a key role opened up, the focus was clear: maintain continuity without overloading the team or disrupting daily operations.

Marketron

Apr

2nd

2026

18:30

B2B Tag

Traffic Headaches Don’t Fix Themselves. Here’s What Does.

Every station has felt it. A key person leaves, the cluster adds another signal, and suddenly the department that quietly keeps revenue moving is the one everyone is scrambling to cover. The problem is not that traffic is hard to manage.

Marketron

Mar

19th

2026

18:30

Webinar: The Pre-Season Political Setup Checklist

This upcoming session will walk through practical steps stations can take now to prepare their digital workflows before political demand accelerates. You’ll leave with a checklist you can apply immediately.

Marketron

Jan

26th

2026

18:30

B2B Tag

On-Demand Webinar: Radio Traffic Survey

Tune into the webinar to see the results of our first radio traffic survey. The industry has spoken, and you can see what peers and stakeholders need and want from traffic systems and the trends and dynamics ahead.

Marketron

Marketron's customers primarily consist of broadcast Media Production and Distribution and advertising Services companies. Examples of Marketron's customers include KERA - North Texas Public Broadcasting, Cumulus Media and Forever Media.