Proximic by Comscore is a privately owned company headquartered in the United States. It operates as a subsidiary of Comscore. Founded in 2023, it employs approximately 20 individuals. The company specializes in providing real-time contextual data to help marketers deliver targeted advertising.
Comscore launched podcast advertising tools on July 27, 2026, leveraging Proximic by Comscore’s transcript-level intelligence for brand-safety and AI-supported Predictive Audiences. These tools enable brands to analyze podcast and streaming content at the transcript level, aligning advertising to specific episode topics and context across platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. This development follows Comscore’s extension of its transcript-level classification technology to these five streaming and podcast platforms on July 22, 2026. Proximic, Comscore's programmatic targeting division, announced these integrations, providing advertisers with new targeting and activation options, along with episode-specific targeting, brand safety controls, and measurement.
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Proximic by Comscore offers products in the ad tech and services industry. Proximic by Comscore's product portfolio comprises of ad measurement and verification.
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Proximic by Comscore's revenues were less than $25M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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