Proximic, a privately owned US company founded in 2023 and acquired by Comscore, offers ad measurement and verification services. Employing approximately 20 people, the company's 2023 revenue was less than $1 million. Its primary function is supplying real-time contextual data to support targeted advertising campaigns.
Proximic's Predictive Audience technology, combined with Symphony Health's HealthRankings audiences, demonstrated superior campaign efficiency compared to competitor health audiences in a pharmaceutical advertising campaign, achieving the lowest cost per qualified visit and highest reach. Another campaign focused on reducing the cost per diagnosis across connected TV inventory, also measured against competitor health audiences, evaluated overall performance and cost-efficiency. A guide offering audience recommendations for summer-related campaigns was also released.
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Proximic by Comscore offers products in the ad tech industry. Proximic by Comscore's product portfolio comprises of ad measurement and verification.
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Proximic by Comscore's revenues were less than $1M in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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