News Summary:
On February 6, 2026, Proximic by Comscore released its 2026 Health & Pharmaceutical Guide, which details how the company delivers privacy-forward pharma reach across all 50 states using AI-driven contextual and predictive audiences. The guide leverages ready-to-activate audiences built on premium health signals from sources such as WebMD and GoodRx users to drive outcomes. Previously, on January 22, 2026, B2B data firm Bombora partnered with Proximic by Comscore to integrate its B2B data into Proximic's Predictive Audiences, providing advertisers with access to 300 new contextual audience segments. Earlier, on January 19, 2026, Proximic published its "2026 State of Programmatic" report, an exclusive analysis exploring the evolution of programmatic advertising across budgets, control mechanisms, and performance expectations, with findings broken down into categories of Growth, Control, and Performance, illustrating how budgets, data, supply, and AI-driven measurement collaborate.
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