Proximic, a privately owned US company founded in 2023 and acquired by Comscore, offers ad measurement and verification services. Employing approximately 20 people, the company's 2023 revenue was less than $1 million. Its primary function is supplying real-time contextual data to support targeted advertising campaigns.
Proximic by Comscore released its third annual State of Programmatic Report for 2025. The report highlights the continued expansion of programmatic advertising, with significant budget increases toward Connected TV (CTV) and privacy-first strategies. A key finding indicates that 72% of respondents plan to increase programmatic investments in 2025, representing an increase from 62% in 2024. This demonstrates advertisers' continued reliance on programmatic strategies. The report shows advertisers are increasing programmatic spending in 2025 after a turbulent 2024.
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Proximic by Comscore offers products in the ad tech industry. Proximic by Comscore's product portfolio comprises of ad measurement and verification.
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Proximic by Comscore's revenues were less than $1M in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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