Proximic, a privately owned US company founded in 2023 and acquired by Comscore, offers ad measurement and verification services. Employing approximately 20 people, the company's 2023 revenue was less than $1 million. Its primary function is supplying real-time contextual data to support targeted advertising campaigns.
Comscore announced the launch of its AI-powered Data Partner Network on an unspecified date. This network allows third-party data providers to transform ID-based datasets into privacy-focused audiences using Proximic's AI predictive technology. More than ten data providers joined the network, including AnalyticsIQ, Circana, Dynata, Eyeota, L2 Data, Lighthouse-Ameribase, LBDigital, Polk Automotive Solutions from S&P Global Mobility, PurpleLab, RevOptimal, Symphony Health, Throtle, and TransUnion. Comscore also expanded its Comscore-Certified Deal IDs to incorporate Adelaide’s attention-based metric within PubMatic’s premium sell-side supply, encompassing numerous top CTV publishers, on an unspecified date. A Comscore employee, Angela Rodriguez, moderated a session titled “So You Want a Career in Media Data & Tech?” on May 30th, 2025.
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Proximic by Comscore offers products in the ad tech industry. Proximic by Comscore's product portfolio comprises of ad measurement and verification.
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Proximic by Comscore's revenues were less than $10M in 2023. All the revenue comes from cTV measurement, attribution and fraud.
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