Proximic by Comscore is a privately owned technology company headquartered in the US. Founded in 2023, it has a team of 20 employees. The company provides real-time contextual data to help marketers deliver targeted advertising. Proximic was acquired by Comscore in 2023 and operates as a subsidiary of the larger media measurement and analytics firm.
Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR), released its inaugural State of Privacy in Advertising Report on September 11, 2024. The report presents the results of an industry-wide survey that examines the current and anticipated effects of evolving data privacy laws on the digital advertising landscape. The findings indicate that data privacy laws significantly impact personalized advertising, particularly audience targeting. As a result, there is a shift towards first-party data, AI-driven strategies, and reduced reliance on cookies.
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Proximic by Comscore offers products in the ad tech industry. Proximic by Comscore's product portfolio comprises of ad measurement and verification.
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