Cadent, also known as BlackArrow, is a privately owned company headquartered in the US. A subsidiary of Novacap, with AdTheorent as its own subsidiary, the company was founded in 2005 and employs approximately 710 individuals. It reported $450.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. Cadent specializes in data, targeting, and identity solutions, providing data-driven solutions for buying and selling TV advertising across cable, broadcast, and CTV.

2024 Revenue

Founded

2005

Headcount

708

Headquarters

US

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

3

News Summary:

Cadent began an eight-week project to replace 1km of gas pipes in Spalding on September 8. On September 2, Cadent facilitated demonstrations of Sperryn semi-concealed meter box kits. Cadent undertook disconnection works in Clacton, resulting in the closure of Black Electric Parade for three days starting September 22. The QKS Group SPARK Matrix™ rated Cadent's AdTech Platform technology favorably in terms of technology excellence and customer impact.

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Cadent offers 3 products in the ad tech and services industry. Cadent's product portfolio comprises of marketer and agency technology, RTB and programmatic and data, targeting and identity.
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Cadent's revenues were less than $500M in 2024. Caretta Research has split Cadent's revenue into 3 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Cadent's revenue breakdown subscribe to Caretta Portal.
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Cadent's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Cadent's customers include Allen Media Broadcasting and Dish Network. Cadent has commercial and technical partners like Epsilon, Acxiom and Neustar. Examples of Cadent's suppliers include Telestream and boostr.

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