Cadent

http://www.thenewcadent.com
https://www.linkedin.com/company/wearecadent/

Cadent, also known as BlackArrow, is a US-based, privately owned company with Novacap as its parent company and AdTheorent as a subsidiary. Founded in 2005, it employs approximately 710 individuals and reported $450.0M in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in data, targeting, and identity solutions, functioning as a provider of data-driven solutions for buying and selling TV advertising across cable, broadcast, and CTV.

2024 Revenue

Founded

2005

Headcount

738

Headquarters

United States

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

News Summary:

At Cannes 2026, guests on the Next In Media podcast discussed how artificial intelligence and predictive data are reshaping video advertising, specifically altering how content is targeted, optimized, and distributed. In July 2026, Speedeon Data selected Cadent as its preferred activation and data marketplace platform, making Speedeon Data audiences immediately available for activation through the Cadent Platform. Earlier, on June 28, 2026, a paper titled "Cadent: Managing AI Transformation in the Connected TV Advertising Industry" was posted, referencing Michael Michelini, Senior Vice President at Cadent, who prepared to speak at a Fordham University technology roundtable in late 2025. This followed NIQ and its majority-owned joint venture MRI-Simmons expanding their partnership with the predictive advertising platform Cadent in June 2026, aiming to provide advertisers with the ability to plan and activate "precise insight driven audiences" through the Cadent platform, leveraging MRI-Simmons' extensive data on US consumers.

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Cadent offers 3 products in the ad tech and services industry. Cadent's product portfolio comprises of data, targeting and identity, marketer and agency technology and RTB and programmatic.

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Cadent's revenues were less than $500M in 2024. Caretta Research has split Cadent's revenue into 3 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Cadent's revenue breakdown subscribe to Caretta Portal.

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Aug

25th

2026

05:53

Emerging Tech, Artificial Intelligence, Events and Conferences

AI and the Future of Video: Optimizing for LLMs and Contextual Intelligence

Artificial Intelligence isn’t just changing how we create content; it’s fundamentally altering how we target, optimize, and distribute video advertising. At Cannes 2026, Next In Media podcast guests explored how AI and predictive data are reshaping the landscape.

VuePlanner

Jul

7th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

Speedeon Selects Cadent as Preferred Activation & Data Marketplace Platform, Audiences Now Available for Immediate Use

Speedeon Data audiences are now available for activation through the Cadent Platform.

MarCom World

Jun

28th

2026

01:00

Emerging Tech, Artificial Intelligence

Cadent: Managing AI Transformation in the Connected TV Advertising Industry

Cadent: Managing AI Transformation in the Connected TV Advertising Industry 13 Pages Posted: 28 Jun 2026 Date Written: June 05, 2026 Abstract In late 2025, Michael Michelini, Senior Vice President at Cadent, prepared to speak at a technology roundtable hosted by Fordham University.

SSRN

Jun

19th

2026

01:00

B2B Tag

briefd: Market Research & Insights (6-18-26)

Welcome to briefd: Market Research & Insights – your weekly intelligence briefing on the market research industry. Each week, we scan leading MR publications, blogs, and news sources to surface the developments that matter. Please note, briefd is AI-generated and may occasionally make mistakes.

Emporia Learning

Jun

17th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ Extends Cadent Partnership for Audience Targeting

NIQ and its majority-owned joint venture MRI-Simmons have expanded their partnership with predictive advertising platform Cadent, promising advertisers the ability to plan and activate 'precise, insight driven audiences' through the Cadent platform. MRI Simmons provides data on US consumers, with 60 years of experience and a huge data set which is widely for consumer profiling, media planning, audience research and audience development.

MrWeb

Jun

16th

2026

08:29

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight-driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.■

NielsenIQ

Jun

16th

2026

07:30

Partnerships and Alliances, Emerging Tech, Big Data/Analytics, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.

Wallstreet Online

Jun

16th

2026

05:30

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform.

Morningstar

Jun

16th

2026

02:08

Big Data/Analytics, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

Mrisimmons

Jun

16th

2026

00:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NielsenIQ

Dec

16th

2025

11:24

B2B Tag

How a State Tourism Board Reached 4.7M Households with 95% Unique Reach Using Predictive, Cross-Screen Media

The travel and tourism industry has emerged as one of the most aggressive investors in connected TV advertising. Nielsen's Annual Marketing Report found that travel brands are leading across industries in their intent to increase CTV spending in 2025.

Cadent

Oct

1st

2025

14:51

Big Data/Analytics, Artificial Intelligence

Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital

Cadent , the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes. Cadent’s Predictive Intelligence — anchored in 15 years of machine learning across 22,000 custom models — scores impressions before they are purchased and continuously optimizes campaigns in real time.

MarTech Series

Cadent's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Cadent's customers include Allen Media Broadcasting and Dish Network. Cadent has commercial and technical partners like Epsilon, Basis Technologies and Acxiom. Examples of Cadent's suppliers include boostr and Telestream.

Analysis

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Analysis

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Cadent

2024 Revenue

Founded

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News Summary:

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