Cadent, formerly known as BlackArrow, is a privately held US-based advertising services company founded in 2005. Employing approximately 360 people, it specializes in data-driven solutions for television advertising transactions across cable, broadcast, and connected TV (CTV) platforms. Cadent is a subsidiary of Novacap and owns AdTheorent.
Cadent opened its 350th Centre for Warmth on an unspecified date to aid vulnerable individuals facing the cost-of-living crisis. Evolve Nottingham CIC became the 350th such center. Data indicates that fuel poverty significantly impacts low-income households, with a substantial percentage utilizing food banks. Separately, Cadent awarded United Living Infrastructure Services a multi-million-pound contract for a pipeline diversion project in Ulverston, Cumbria, on an unspecified date. This project involves the Ulverston to Barrow pipeline, which serves numerous homes and businesses. Finally, Cadent selected Opendatasoft to create a new self-service open data portal, aiming to foster collaboration within the energy sector, on an unspecified date.
Cadent offers 3 products in the ad tech industry. Cadent's product portfolio comprises of data, targeting and identity, premium video and CTV and RTB and programmatic.
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Cadent's customers primarily consist of entertainment Providers, broadcast television and radio and telecoms companies. Examples of Cadent's customers include Allen Media Group, Dish Network and Allen Media Broadcasting. Cadent has commercial and technical partners like Neustar, Acxiom and Epsilon. Cadent has suppliers like Telestream.
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