Cadent, founded in 2005 and headquartered in the US, is a privately held company with approximately 360 employees. The company specializes in providing data-driven solutions for buying and selling TV advertising across cable, broadcast, and CTV (Connected TV). Cadent's main product is RTB (Real-Time Bidding) and programmatic, which enables advertisers to buy and sell TV advertising inventory in real-time based on specific criteria and audience targeting. The company is owned by Novacap, a leading private equity firm based in Canada.
Cadent's customers primarily consist of streaming services companies. Examples of Cadent's customers include Dish Network and Allen Media Broadcasting. Cadent has commercial and technical partners like Epsilon, Neustar and Acxiom. Cadent has suppliers like Telestream.
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