Cadent, formerly known as BlackArrow, is a privately held US company founded in 2005. Employing approximately 710 people, it specializes in real-time bidding (RTB) and programmatic advertising solutions for television, encompassing cable, broadcast, and connected TV (CTV). Owned by Novacap, Cadent's revenue was less than $500 million in 2024. AdTheorent is a subsidiary of Cadent.
Cadent selected OverIT as its Field Service Management software partner on May 8, 2025, a deployment supporting 3600 users. Cadent also announced a £75 million investment in a North West England gas mains upgrade program, involving 600 engineers and upgrading 385km of pipes to pave the way for biomethane. Separately, Cadent confirmed an investment of over £91 million to modernize over 300km of its East of England pipeline from April 2025 to March 2026. This work aims to ensure residents have access to heat and hot water.
Cadent offers 3 products in the ad tech industry. Cadent's product portfolio comprises of premium video and CTV, RTB and programmatic and data, targeting and identity.
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Cadent's revenues were less than $500M in 2024. All the revenue comes from ad exchange.
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Cadent's customers primarily consist of broadcast television and radio, entertainment Providers and media and TV services companies. Examples of Cadent's customers include Allen Media Group, Dish Network and Allen Media Broadcasting. Cadent has commercial and technical partners like Epsilon, Acxiom and Neustar. Cadent has suppliers like Telestream.
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