Cadent, formerly known as BlackArrow, is a privately held US company founded in 2005. Employing approximately 710 people, it specializes in real-time bidding (RTB) and programmatic advertising solutions for television, encompassing cable, broadcast, and connected TV (CTV). Owned by Novacap, Cadent's revenue was less than $500 million in 2024. AdTheorent is a subsidiary of Cadent.
Cadent began an eight-week project to replace 1km of gas pipes in Spalding on September 8. On September 2, Cadent facilitated demonstrations of Sperryn semi-concealed meter box kits. Cadent undertook disconnection works in Clacton, resulting in the closure of Black Electric Parade for three days starting September 22. The QKS Group SPARK Matrix™ rated Cadent's AdTech Platform technology favorably in terms of technology excellence and customer impact.
Cadent offers 3 products in the ad tech industry. Cadent's product portfolio comprises of data, targeting and identity, RTB and programmatic and tV and streaming ad tech.
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Cadent's revenues were less than $500M in 2024. All the revenue comes from data clean rooms, identity resolution and audience activation.
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Cadent's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Cadent's customers include Dish Network and Allen Media Broadcasting. Cadent has commercial and technical partners like Acxiom, Epsilon and Neustar. Cadent has suppliers like Telestream.
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