Basis Technologies, a privately owned company headquartered in the US, was founded in 2001, employs approximately 1,380 individuals, and reported $475.0M in revenue as of 2024. Formerly known as Centro, the company functions as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On March 7, 2026, Basis reached a $1.15 billion valuation, becoming a fintech unicorn just three years after its founding, following its Series B funding round. Previously, on March 5, 2026, the New York-based AI agent platform for accountants raised $100 million in Series B funding. The round was co-led by Accel and GV (Google Ventures), with participation from former Goldman Sachs CEO Lloyd Blankfein, Khosla Ventures, and angel investors from OpenAI, Meta, Stripe, Adobe, and Amazon.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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