Basis Technologies, a privately owned company founded in 2001 and headquartered in the US, provides software solutions for marketing automation. Employing approximately 1380 people, the company generated revenue of around $500 million in 2023. Its primary offerings center on real-time bidding (RTB) and programmatic advertising, encompassing a platform that integrates digital marketing operations across various channels including programmatic advertising, direct publisher deals, connected TV (CTV), search, and social media campaigns. The company was formerly known as Centro.
Basis Technologies announced Mike Hoyle as Executive Vice President of Artificial Intelligence on May 6, 2025. The company was also named a finalist for The Drum Awards for Marketing Americas in the B2B category for its 'New Golden Age of Advertising' campaign. Separately, market analysis indicates the advertising market experienced an average monthly job loss of 1400 positions over the past five months due to economic factors. Additionally, Google's AI Overviews are impacting both organic and paid media performance, presenting challenges and opportunities for search advertisers. The potential of in-game advertising, a largely untapped market with significant reach, particularly among younger audiences, was also noted.
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Basis Technologies offers products in the ad tech industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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