Basis Technologies, a privately owned company founded in 2001 and headquartered in the US, provides software solutions for marketing automation. Employing approximately 1380 people, the company generated revenue of around $500 million in 2023. Its primary offerings center on real-time bidding (RTB) and programmatic advertising, encompassing a platform that integrates digital marketing operations across various channels including programmatic advertising, direct publisher deals, connected TV (CTV), search, and social media campaigns. The company was formerly known as Centro.
Generative AI's rapid integration into marketing workflows has influenced various aspects, from media buying to creative development. Economic uncertainty and pressure on marketing budgets necessitate strategic approaches like relative advantage to maximize spending and competitiveness. Basis Technologies is a finalist in two categories of the OMMA Awards: the Online Marketing Excellence Award in the Business-to-Business category for their 'New' Golden Age of Advertising campaign. The current economic climate increases pressure on CMOs to demonstrate the value of marketing investments, leading to stricter evaluation of each investment's contribution to business outcomes. As Q4 approaches, marketing leaders anticipate budget discussions requiring clear links between marketing activities and business performance, a challenge amplified by the current economic environment.
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Basis Technologies offers products in the ad tech industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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