Basis Technologies, a privately owned company headquartered in the United States, was founded in 2001 and employs approximately 1380 individuals, having reported $475.0M in revenue as of 2024. The company, formerly known as Centro, specializes in RTB and programmatic solutions, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform is designed to consolidate digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On October 1, 2026, Fortune Media and Great Place to Work selected Basis Technologies for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, ranking the company No. 1 for the second consecutive year.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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