Basis Technologies, a privately owned company founded in 2001 and headquartered in the US, provides software solutions for marketing automation. Employing approximately 1380 people, the company generated revenue of around $500 million in 2023. Its primary offerings center on real-time bidding (RTB) and programmatic advertising, encompassing a platform that integrates digital marketing operations across various channels including programmatic advertising, direct publisher deals, connected TV (CTV), search, and social media campaigns. The company was formerly known as Centro.
On March 26, 2025, Basis Technologies announced the launch of a digital advertising solution for Canadian political campaigns, including localized support and political district geo-targeting. The solution addresses the challenges of reaching the right audience with the right message at the right time, a cornerstone of advertising strategy. This is particularly relevant in the current climate, where consumer trust is low and misinformation spreads rapidly. The advertising industry's increasing sophistication, using data for personalized messaging and measurement, is noted, but also the need to consider the integrity of content alongside advertisements. The impact of artificial intelligence, including generative AI, on various aspects of the advertising workflow, from creative development to media planning, is also acknowledged.
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Basis Technologies offers products in the ad tech industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2023. All the revenue comes from demand side platform (DSP).
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