Basis Technologies, a privately owned company headquartered in the US, was founded in 2001. The company employs approximately 1380 individuals and reported $475.0M in revenue as of 2024. Its main product focuses on RTB and programmatic solutions. Functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry, its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On February 18, 2026, Basis Technologies secured $35 million in strategic capital to introduce institutional high-frequency trading technology into retail staking markets. The new platform, backed by Base58 Labs, creates a "Liquidity Layer" model designed to reject typical operational burn rates. This initiative involves transferring proprietary "Base58 Hyper-Latency Engine (BHLE)" and compliance systems to ensure zero-slippage execution. Basis Technologies aims to launch the platform in the second half of 2026, intending to redefine safety standards for individual investors.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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