Basis Technologies, formerly Centro, a privately owned company headquartered in the US, was founded in 2001 and employs approximately 1380 individuals. It reported $475.0M in revenue as of 2024. The company's main product focuses on RTB and programmatic solutions, providing workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On April 2, 2026, Basis, a digital ad platform, launched Compass, a new agentic campaign planning solution designed to help marketers integrate agentic AI into media planning. The company stated that Compass offers direct integrations with buying platforms, including Basis's own demand-side platform (DSP). This solution aims to reduce time spent on media strategy and planning by synthesizing briefs into comprehensive plans within minutes, spanning programmatic, direct, paid search, and paid social advertising.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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