Basis Technologies

Basis Technologies

https://basis.com/
https://www.linkedin.com/company/basis-technologies/

Basis Technologies, a privately owned company headquartered in the United States, was founded in 2001 and employs approximately 1380 individuals, having reported $475.0M in revenue as of 2024. The company, formerly known as Centro, specializes in RTB and programmatic solutions, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform is designed to consolidate digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.

2024 Revenue

Founded

2001

Headcount

1,453

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

N/A

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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.

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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).

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Aug

31st

2026

13:12

Artificial Intelligence, Marketing and Promotional Activities, Events and Conferences

Reinventing the Brand-Agency Relationship

The relationship between brands and agencies is being rewritten. On this episode of AdTech Unfiltered, host Noor Naseer sits down with W. Joe DeMiero, Chief Client and Business Officer at Havas, to share what he's learned about the brand-agency relationship from working on both sides.

Basis Technologies

Aug

26th

2026

13:28

Emerging Tech, B2B Tag, Marketing and Promotional Activities

How the Chief Marketing Officer Role Is Evolving

Key Takeaways: The CMO role has expanded from brand steward to business leader: Modern CMOs are expected to work across functions like sales, IT, operations, finance, and HR, uniting marketing expertise with broader business leadership. A widening C-suite divide is limiting marketing's influence: Misalignment between CEOs and CMOs, fragmented customer ownership, and the absence of shared success metrics are diluting marketing's voice at the executive table.

Basis Technologies

Aug

26th

2026

07:30

Emerging Tech, Marketing and Promotional Activities

The Proven Digital Advertising Agency Guide: What Separates Winners From the Rest

Most businesses don’t leave their digital advertising agency because the work is bad. They leave because they stop believing it’s working. You’ve seen the pattern. Monthly reports packed with impression counts and click-through rates. Quarterly reviews where your account manager celebrates a 2% lift in engagement while your actual pipeline sits empty.

InnoVision Marketing Group

Aug

25th

2026

12:19

Awards and Recognitions, B2B Tag, Award Wins

News: Celebrating Excellence in Digital Marketing and Advertising

"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem...

Basis Technologies

Aug

24th

2026

10:44

Marketing and Promotional Activities

Rethinking Brand Suitability and News Content in the Lead Up to the 2026 Midterms

Key Takeaways Brand safety is maturing from a binary of “safe versus unsafe” into brand suitability, a more granular read of whether a given environment fits where a brand wants to appear. Avoiding news content altogether cuts brands off from engaged, high-value audiences.

Basis Technologies

Aug

24th

2026

08:50

Emerging Tech, Big Data/Analytics, Artificial Intelligence

The Talent Signal: Who's hiring in streaming?

Today's issue features twenty-four active roles (as of publishing) spanning engineering, product, sales, marketing, research, content, and client solutions.

Stateofstreaming

Aug

18th

2026

10:10

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

What Advertisers Should Know About AI as a Media Channel

Over the past several years, AI use in advertising has steadily increased. It’s now delivering measurable gains in speed and output, empowering teams to plan smarter, buy faster, sharpen targeting, and personalize creative at scale. At the same time, the technology is transforming consumer behavior.

Basis Technologies

Aug

17th

2026

08:53

Emerging Tech, B2B Tag, Marketing and Promotional Activities

News: How brands can grab consumer attention in this fragmented environment

"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate. None of that work happens on its own. It gets built, piece by piece, for weeks in advance. And the actual holiday shopping looks awfully similar." Read more from April Weeks of Basis in Ad Age.

Basis Technologies

Aug

17th

2026

06:37

Emerging Tech, Marketing and Promotional Activities, Product Updates

Basis Integrates with Barometer for Episode-Level Podcast Brand Suitability

What to Read Next Xnurta Launches MCP for Retail Media OtterlyAI Launches Agent Analytics InMobi Advertising Launches Conversational AI Agent for Media Buyers Fireflies.ai Introduces Email Assistant Basis, the intelligent operating system for autonomous advertising, has announced an integration with Barometer to enable pre-bid, episode-level brand suitability controls for podcast advertising.

Aug

14th

2026

10:15

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Partnerships, New Offerings

Basis and Barometer Enable Episode-Level Podcast Ad Targeting

With Barometer’s AI-Powered Contextual and Risk-Category Classification, Basis Gives Advertisers Granular Ad Placement Control and Measurement on Brand Suitable Podcasts Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced an integration with Barometer to enable pre-bid, episode-level brand suitability controls for podcast advertising.

Aug

14th

2026

07:53

Emerging Tech, Hiring, Bulk Hiring

The Talent Signal: Who's hiring in streaming?

Today's issue features twenty-five active roles (as of publishing) spanning engineering, product, sales, marketing, research, content, and client solutions. Have a role you think we should feature? Email news@stateofstreaming.com Engineering & Technical 1.

Stateofstreaming

Aug

13th

2026

07:25

Partnerships and Alliances, Emerging Tech, New Offerings, Marketing and Promotional Activities, Partnerships, New Offerings

Basis and Barometer Enable Episode-Level Brand Suitability Ad Targeting on Podcasts

CHICAGO, Aug. 13, 2026 (GLOBE NEWSWIRE) -- Basis ( https://basis.com ), the leading intelligent operating system for autonomous advertising, today announced an integration with Barometer to enable pre-bid, episode-level brand suitability controls for podcast advertising .

Basis Technologies has commercial and technical partners like LiveRamp, Vistar Media and FreeWheel.

Example Partners

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Analyst insight reports

Channel hopping: a hybrid approach to TV distribution

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