Basis Technologies

Basis Technologies

https://basis.com/
https://www.linkedin.com/company/basis-technologies/

Basis Technologies, formerly known as Centro, is a privately held global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Founded in 2001 and headquartered in the US, the company has a workforce of approximately 1,380 employees. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. As of 2023, Basis Technologies generates around $500 million in annual revenue.

2023 Revenue

Founded

2001

Headcount

1,377

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Basis Technologies offers products in the ad tech industry. Basis Technologies's product portfolio comprises of RTB and programmatic.

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Basis Technologies's revenues were less than $1B in 2023. All the revenue comes from demand side platform (DSP).

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Dec

20th

2024

15:29

Artificial Intelligence, Caretta Research_Monitor Company

Everything We Published on AI This Year

Ah, AI. Few innovations have sustained as much buzz in the advertising industry of late. With 82.4% of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers’ approach to their work.

Dec

17th

2024

18:30

Business Expansion, Robotics, Caretta Research_Monitor Company

News: How Re/Max plans to build a retail media ad business

"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through a recent deal with the demand-side platform Basis. That means that automated, internet advertising is flowing to the listings and search pages on Re/Max sites like any publisher, but the company has wider ambitions in commerce media, according to Abby Lee, executive VP of marketing, communications, events and production at Re/Max." Read more in Ad Age (subscription).

Basis Technologies

Dec

17th

2024

15:37

Artificial Intelligence

2024 in Review: 7 Essential Resources for Agency Leaders

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industry—but for agency leaders, it was a particularly bumpy ride. Agencies confronted mounting signal loss, the rise of AI (and clients’ expectations around its usage), ongoing media fragmentation, and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.

Dec

16th

2024

20:37

The Art of Selling to Holding Companies

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad agencies, particularly holding companies.

Dec

13th

2024

15:32

Artificial Intelligence, Caretta Research_Monitor Company

Our Readers’ Favorite Articles From 2024

2024 has been another transformative year for advertisers. For much of the year, marketing teams braced for Google’s long-anticipated deprecation of third-party cookies in Chrome…only for the search giant to change its plans for the third time.

Dec

11th

2024

18:30

Awards and Recognitions, Caretta Research_Monitor Company

News: 2024 CampaignTech Award Winners

"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques across 21 categories." Pioneering Use of Digital Gold - Engage Michigan, WKQ Media & Basis Technologies Read more in Campaigns & Elections.

Basis Technologies

Dec

10th

2024

22:22

Hiring, Caretta Research_Monitor Company

Geography Teacher, Guangdong

BASIS Bilingual School Guangming Shenzhen is seeking qualified candidates for a Geography Teacher for the 2025-26 school year! Are you an experienced educator looking to grow your career with an established and high-achieving school network? Apply now for our Geography Teacher position with BASIS Bilingual School Guangming Shenzhen.

Dec

10th

2024

16:38

Hiring, Caretta Research_Monitor Company

2025 Advertising Trends: What Agencies Need to Know

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.

Dec

4th

2024

13:52

Artificial Intelligence

Expert Roundtable: The Trends That Will Shape Advertising in 2025

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry.

Dec

4th

2024

13:52

Reality Check: The 2025 Advertising Trends Report - Basis Technologies

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Prove it.” The industry is still grappling with a host of

Dec

3rd

2024

16:35

Caretta Research_Monitor Company

Connected TV Advertising: Your Guide to This Must-See Opportunity

Over the past several years, connected TV adoption and usage has skyrocketed, as people increasingly turn to CTV as their viewing device of choice. How can advertisers embrace this growth and ensure they’re effectively connecting with consumers where and when they’re watching video? In this guide, we analyze the latest data, trends, and research to help advertisers uncover everything they need to know about CTV advertising.

Dec

2nd

2024

18:39

The Audio Advertising Guide: A Channel That Can’t Be Beat

Digital audio is everywhere: from the podcasts we download for our morning commute, to the tunes we blast at the gym, to the live radio programs we stream while doing the dishes. For marketers, the channel provides an opportunity to connect with consumers when and where they’re listening—and to foster meaningful, personal connections in these moments.

Basis Technologies has commercial and technical partners like FreeWheel, Vistar Media and LiveRamp.

Example Partners

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Analyst insight reports

Beyond video: the opportunity for digital lifestyle services

Enthralling the sports fan of the future

Understanding personalisation and recommendation

What a winning pay TV architecture looks like

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