Basis Technologies, a privately owned company headquartered in the United States, was founded in 2001 and employs approximately 1380 individuals, having reported $475.0M in revenue as of 2024. The company, formerly known as Centro, specializes in RTB and programmatic solutions, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform is designed to consolidate digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On June 25, 2026, Infolinks Media announced a direct integration with Basis, embedding its supply directly into the workflows where campaigns are planned, activated, and optimized within Basis's intelligent operating system for autonomous advertising. This integration enables advertisers to access Infolinks’ Premium Proprietary Placement media inventory, including high-impact display, native, and video options across thousands of direct publisher relationships, without leaving the Basis platform.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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