Sharethrough is a privately held provider of real-time bidding (RTB) and programmatic advertising technology solutions for brands and publishers. Founded in 2008 and headquartered in Canada, the company has over 160 employees and generates less than $25 million in annual revenue. Sharethrough's technology enables brands to deliver native video advertising experiences to consumers across various digital platforms, including websites, mobile apps, and social media. The company's platform provides publishers with tools to optimize their ad inventory and maximize revenue.
Sharethrough upgraded its Headline Analyzer to include AI, allowing users to score and suggest headlines based on their intended use. The company also welcomed Natacha Brind'Amour as Vice President of Talent & Culture, bringing over a decade of experience in strategic human resources roles. Additionally, Sharethrough explored innovative ways to enhance connected TV (CTV) creatives to improve viewer attention and engagement during commercial breaks. Furthermore, Foley & Lardner LLP represented Sharethrough in its merger with Equativ, serving as the company's U.S. legal advisor.
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Sharethrough offers products in the ad tech industry. Sharethrough's product portfolio comprises of RTB and programmatic.
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Sharethrough's revenues were less than $25M in 2023. Caretta Research has split Sharethrough's revenue into 3 different product categories, the largest of which is ad exchange. For full access to Sharethrough's revenue breakdown subscribe to Caretta Portal.
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Sharethrough's customers primarily consist of telecoms companies. Examples of Sharethrough's customers include AT&T, Verizon Consumer and T-Mobile. Sharethrough has partners like Adelaide.
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