Sharethrough, a privately owned Canadian company founded in 2008, offers native video advertising technology. Its primary product focuses on real-time bidding (RTB) and programmatic advertising. As of 2023, it employs approximately 160 people and reported revenues under $25 million. Sharethrough is a subsidiary of Equativ.
Sharethrough, in 2022, launched GreenPMPs™, environmentally optimized private marketplace deals designed to help advertisers reduce carbon emissions. Horizon Media transitioned all programmatic campaigns running through Sharethrough's supply-side platform to GreenPMPs™ starting May 2024. On March 20, 2025, Equativ, in conjunction with Sharethrough, hosted the third annual Green Media Summit. Equativ also announced on March 20, 2025, the integration of GreenPMPs™ onto its Maestro platform, enabling real-time reduction of carbon emissions in digital campaigns.
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Sharethrough offers products in the ad tech industry. Sharethrough's product portfolio comprises of RTB and programmatic.
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Sharethrough's revenues were less than $25M in 2023. All the revenue comes from supply side platform (SSP).
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