Sharethrough, a privately owned Canadian company founded in 2008, offers native video advertising technology. Its primary product focuses on real-time bidding (RTB) and programmatic advertising. As of 2024, the company employs approximately 90 people and generates annual revenue of less than $25 million. Sharethrough is a subsidiary of Equativ.

2024 Revenue

Founded

2008

Headcount

82

Headquarters

Canada

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

Equativ announced the completion of its merger with Sharethrough. This merger, completed on an unspecified date, tripled Equativ's size over three years, expanding its global reach and accelerating growth in North America. The unification of Sharethrough into Equativ's brand and operations created one of the largest global independent media platforms and marketplaces. This strengthened Equativ's capacity to serve global advertisers and publishers. A discussion with Stacy Parkinson, EVP of People & Culture at Equativ (formerly Sharethrough), explored the impact of this change on company culture. Sharethrough's inclusion in the merger was also noted in the context of the Digiday Technology Awards finalists, highlighting the evolution of digital marketing and the increasing importance of data compliance.

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Sharethrough offers products in the ad tech industry. Sharethrough's product portfolio comprises of RTB and programmatic.
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Sharethrough's revenues were less than $25M in 2024. All the revenue comes from supply side platform (SSP).
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