The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, is publicly owned, and headquartered in the US. Founded in 2009, with approximately 2,640 employees, the company reported $2.9B in revenue as of 2025. Functioning as a tier 1 media tech buyer, it specializes in RTB and programmatic solutions, providing digital ad buying solutions that enable brands to create, manage, and optimise their campaigns across ad formats and devices.

2025 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

The digital advertising landscape saw significant structural shifts during the week of April 21-25, 2026, marked by the accelerating commercial buildout of AI-native advertising channels and an industry push to impose governance on the programmatic market. Amidst these industry developments, on April 25, The Trade Desk (TTD) stock surged 6% after its CEO made a massive $150 million insider purchase. Previously, on April 24, Stagwell became the first partner to adopt The Trade Desk's Koa Agents. This integration connects the Stagwell Media Platform with The Trade Desk, automating planning, activation, and optimization to deliver faster insights and measurable outcomes for clients through AI-driven advertising.

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The Trade Desk offers 4 products in the media tech and ad tech and services industries. The Trade Desk's product portfolio comprises of retail and commerce media ad tech, user experience and devices and RTB and programmatic.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 100% of The Trade Desk's revenue.

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May

4th

2026

07:50

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Kevel, Dollar General, and The Trade Desk Introduce First-of-its-Kind Retail Media Solution

Durham, NC, United States of America, May 4th, 2026, NewsDirect New solution delivers full-funnel media activation and unified measurement across the entire path to purchase Kevel, the leading provider of retail media infrastructure, today announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement.

Financial News UK

May

4th

2026

05:07

B2B Tag

Trade Desk upgraded to Neutral from Underperform at Wedbush

Wedbush analyst Scott Devitt upgraded Trade Desk ( TTD ) to Neutral from Underperform. Disclaimer & Disclosure Report an Issue

TipRanks

May

3rd

2026

18:30

Emerging Tech, ESG, Big Data/Analytics, Artificial Intelligence, B2B Tag

Side Platform Systems growth momentum & emerging demand

A new research document titled, Global Demand-Side Platform Systems market study is released by HTF MI. The study is an exploratory attempt to understand the industry with strategic steps to the targets of the business environment and the ones that are tried to have an essential impression on the progress of the Demand-Side Platform Systems market.

Htfmarketintelligence

May

3rd

2026

18:30

Partnerships and Alliances

The Trade Desk partners DramaBox to tap short drama ads

Deal brings mobile-first format into programmatic ads as market hits $3 billion. MUMBAI: If attention spans are shrinking, advertisers are learning to tell bigger stories in smaller bites. The Trade Desk has partnered with DramaBox to bring short drama content into the programmatic advertising mainstream, becoming the platform’s first demand-side partner.

IndianTelevision

May

1st

2026

20:23

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

A Look At Trade Desk (TTD) Valuation After New Partnerships And Institutional Selling

Trade Desk (TTD) is back in focus after announcing new integrations with Pacvue and Skai, as well as a global partnership with DramaBox, while a large shareholder trimmed its position ahead of the upcoming earnings report.

Simply Wall Street

May

1st

2026

18:30

Emerging Tech, Artificial Intelligence

Top Daily Marketing Stories Today — May 2, 2026 – Marketing Agent Blog

Today’s Marketing Landscape AI is no longer a distant horizon for marketers — it’s restructuring the foundations of search, commerce, and content operations right now. Today’s 30 stories paint a consistent picture: every major platform is racing to integrate AI into its core product, and marketers who haven’t started adapting their strategies are already behind.

Marketingagent (blog)

May

1st

2026

09:37

New Offerings

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The ad offering lets advertisers buy onsite display ads in The Trade Desk’s same platform used for offsite ads, giving brands access to both upper-funnel inventory used for awareness and brand building like streaming, social, or online video alongside the lower-funnel, performance-based placements on Dollar General’s website used for sales.

Adweek

Apr

30th

2026

10:33

Partnerships and Alliances, New Offerings, Emerging Tech, B2B Tag

Kevel, Dollar General and The Trade Desk Introduce First-of-its-Kind Retail Media Solution

Kevel, Dollar General and The Trade Desk Introduce First-of-its-Kind Retail Media Solution Durham, North Carolina, April 30, 2026 (GLOBE NEWSWIRE) -- New solution delivers full-funnel media activation and unified measurement across the entire path to purchase Kevel, the leading provider of retail media infrastructure, today announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement.

Yahoo Finance

Apr

30th

2026

06:37

Partnerships and Alliances, Emerging Tech

Trade Desk (TTD) Deepens Retail Media Ties: Is Its Full-Funnel Strategy Reaching an Inflection Point?

In April 2026, The Trade Desk announced new integrations with Pacvue and Skai to centralize full-funnel programmatic and retail media campaigns, and became the first demand-side platform partner for vertical short drama platform DramaBox, opening this content to advertisers globally.

Simply Wall Street

Apr

29th

2026

12:27

Financial Results, Partnerships and Alliances, Emerging Tech

The Trade Desk Stock Is Rising: Is This $3 Billion Ad Trend The Next Growth Catalyst?

The Trade Desk Inc (NASDAQ:TTD) shares are edging higher on Wednesday as investors continue to react to the company expanding its reach into short-form video inventory through a new ad partnership. Traders are leaning into the $3 billion 2025 short-drama ad opportunity.

Sahm Capital

Apr

29th

2026

10:14

Partnerships and Alliances

The Trade Desk Opens DramaBox Ad Inventory to Brands

The Trade Desk has partnered with DramaBox to bring short drama ad inventory into its programmatic buying platform. DramaBox is a vertical short drama platform built around bite-sized, serialized entertainment for mobile audiences. The deal gives advertisers access to DramaBox inventory across global markets.

Designrush

Apr

29th

2026

09:09

Emerging Tech

Wall Street Has Largely Given Up on The Trade Desk, and the CEO Just Bet $150 Million, Was It a Mistake?

Key Stats for TTD Stock 52-Week Range: $19.74 to $91.45 Current Price: $23.14 Street Mean Target: ~$31 TIKR Model Target (Mid): ~$44 Earnings Date: May 7, 2026 Now Live: Discover how much upside your favorite stocks could have using TIKR’s new Valuation Model (It’s free) >>> What Happened to The Trade Desk? The Trade Desk (TTD) runs the largest independent demand-side platform for programmatic advertising.

TIKR

The Trade Desk's customers primarily consist of physical retail companies. Examples of The Trade Desk's customers include The Home Depot, Dollar General and Carrefour. The Trade Desk has commercial and technical partners like Microsoft, DoorDash and Tencent Holdings. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

Analysis

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Analysis

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The Trade Desk

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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