The Trade Desk (TTD), a publicly owned company founded in 2009, is a global technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. With over 2640 employees and headquarters in the US, the company provides tools for brands to build, oversee, and improve their digital advertising campaigns across various formats and devices. In 2024, The Trade Desk reported revenues exceeding $1 billion. Its operations span North America, Europe, and the Asia-Pacific region.
The Trade Desk reported first-quarter earnings that exceeded expectations on Thursday, May 4. A study by The Trade Desk found that repetitive advertisements can reduce campaign effectiveness and increase viewer fatigue by as much as 90 percent. Separately, Wolt Ads, the advertising arm of Wolt, launched a self-service advertising platform for brands and agencies to manage campaigns across more than 30 European and Asian markets. The Trade Desk is not affiliated with tastylive content, which is for informational and educational purposes only.
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The Trade Desk offers 3 products in the ad tech industry. The Trade Desk's product portfolio comprises of RTB and programmatic and retail and commerce media.
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The Trade Desk's revenues were $2.4B in 2024. Caretta Research has split The Trade Desk's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 96% of The Trade Desk's revenue.
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The Trade Desk's customers primarily consist of physical retail, retail and commerce media and retail Pharmacies companies. Examples of The Trade Desk's customers include Macy's, Dollar General and Walgreens. The Trade Desk has commercial and technical partners like Microsoft, DoorDash and Tencent Holdings. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.
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