The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, a Publicly Owned company headquartered in the United States, was founded in 2009 and operates with approximately 2,640 employees. The company reported $2.9B in revenue as of 2025. The company specializes in RTB and programmatic solutions, functioning as a technology company providing digital ad buying solutions that enable brands to create, manage, and optimize their campaigns across various ad formats and devices. The Trade Desk maintains offices across North America, Europe, and Asia Pacific.

2025 Revenue

Founded

2009

Headcount

3,843

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 11, 2026, The Trade Desk's growth in the programmatic advertising market is increasingly seen as dependent on international expansion opportunities, particularly across Europe, the Middle East, and Africa (EMEA) and the Asia-Pacific (APAC) regions. Earlier the same day, Royal Bank of Canada reaffirmed its "sector perform" rating for The Trade Desk's stock, setting a $15.00 price target. This follows an expanded partnership announced on September 9, where The Trade Desk and Unlimitail began offering advertisers direct self-service access to deterministic Carrefour retail data segments, built by Unlimitail, for activation across the open internet in France, Spain, and Brazil.

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The Trade Desk offers 6 products in the media tech and ad tech and services industries. The Trade Desk's product portfolio comprises of retail and commerce media ad tech, user experience and devices, data, targeting and identity and RTB and programmatic.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 5 different product categories, the largest of which is demand side platform (DSP), which represents 94% of The Trade Desk's revenue.

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Sep

16th

2026

09:45

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships, Product Updates

The Trade Desk Expands Healthcare Measurement for Pharma Advertisers

Expanded integrations with Veeva Crossix and IQVIA Digital bring more granular healthcare insights closer to media decisioning The Trade Desk, a leading global advertising technology company, today announced expanded integrations with healthcare analytics and measurement providers Veeva Crossix and IQVIA Digital.

MarTech Cube

Sep

16th

2026

07:34

Emerging Tech, Marketing and Promotional Activities, Product Updates

TTD Expands Pharma Reach: Can New Healthcare Integrations Drive Growth

The Trade Desk TTD is expanding its healthcare advertising capabilities through enhanced integrations with Veeva Crossix and IQVIA Digital . The move gives pharmaceutical advertisers access to more granular campaign measurement and enables them to use healthcare-specific insights directly in media optimization and decision-making.

Yahoo Finance

Sep

15th

2026

09:30

B2B Tag, Marketing and Promotional Activities, Product Updates

The Trade Desk Expands Healthcare Measurement and Optimization Integrations for Pharma Advertisers

Instead of relying on a single campaign-level result, advertisers can gain a more detailed view of which parts are performing better and shift bidding and optimization decisions to maximize outcomes. For example, a pharma marketer could evaluate audience quality by site, geography or device type, connect media exposure to outcomes such as new-to-brand prescriptions, and automatically shift spend to maximize the impact of each media dollar.

Wallstreet Online

Sep

15th

2026

01:42

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Product Updates

Trade Desk (TTD) Adds In Workflow Brand Lift Measurement Across Global Markets

Trade Desk (NasdaqGM:TTD) is adding LoopMe's Brand Lift measurement directly into its platform for brand advertisers worldwide. The integration is designed to deliver real-time brand lift results inside existing Trade Desk workflows across multiple global markets.

Yahoo Finance

Sep

14th

2026

20:40

B2B Tag

I Audited 330 AI Stock Forecasts. Check These 3 Things Before You Invest.

Thirty-seven percent a year. Put that beside a stock ticker and be honest: where do your eyes go? Mine go to the number. Before I have checked the assumptions, my brain has started spending money that does not exist.

DataDrivenInvestor

Sep

14th

2026

15:49

Emerging Tech

Can Trade Desk (TTD) Hold Up on Future Cash Flow?

Trade Desk has seen its share price fall sharply in recent years, which puts the focus squarely on whether the current US$14.34 level can be supported by the cash the business is expected to generate. With investors watching fresh deals in connected TV advertising, the core question is how those developments feed into the company’s underlying cash flows.

Simply Wall Street

Sep

14th

2026

07:49

New Offerings, Emerging Tech, B2B Tag, Marketing and Promotional Activities, New Offerings

Can Audience Unlimited Accelerate Trade Desk's Growth Momentum?

The Trade Desk, Inc. TTD is stepping up the rollout of Audience Unlimited as it looks to strengthen growth and improve the value advertisers derive from its platform. The initiative comes at a time when the company is facing near-term challenges.

Yahoo Finance

Sep

11th

2026

12:41

Emerging Tech, Financial Results, B2B Tag, Financial Performance

AppLovin vs. The Trade Desk: Analyzing Diverging Revenue Trends for These Advertising Giants

Key Points AppLovin looks considerably stronger on revenue, demonstrating a firmly-established pattern of notably larger sequential increases alongside higher year-over-year percentage gains than its counterpart during the majority of the recent reporting periods.

AOL

Sep

11th

2026

09:20

Emerging Tech, Business Expansion, Marketing and Promotional Activities, Geographic Expansion

TTD's International Expansion: Can EMEA and APAC Drive Growth?

The Trade Desk TTD has strengthened its footprint in the rapidly expanding programmatic advertising market, but its next phase of growth could increasingly depend on opportunities outside the United States. As digital advertising becomes more sophisticated across Europe, the Middle East and Africa (EMEA) and the Asia-Pacific (APAC), TTD's international expansion offers a potentially significant growth runway.

Yahoo Finance

Sep

11th

2026

06:30

Emerging Tech, Financial Results, Financial Performance, Credit Rating Updates

Royal Bank Of Canada Reaffirms Sector Perform Rating for Trade Desk (NASDAQ:TTD)

Trade Desk (NASDAQ:TTD – Get Free Report)‘s stock had its “sector perform” rating reissued by analysts at Royal Bank Of Canada in a note issued to investors on Wednesday, Benzinga reports. They presently have a $15.00 price target on the technology company’s stock.

American Banking News

Sep

11th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Fewer chances, higher stakes: AI compresses discovery as marketers urged to invest earlier in brand

Media Agency’s automation arms race promises faster and smarter buying. But as algorithms increasingly dictate where advertising runs, marketers risk trading human judgement and strategic difference for “efficient” yet bland sameness. Australians spent $175 billion last summer, but plenty of brands were missing in action.

Mi3 Australia

Sep

11th

2026

06:30

Artificial Intelligence, Layoffs, B2B Tag, Layoffs, Regulatory Compliance

The Stack: The AI Visibility Race

This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. In today’s MadTech Daily, we discuss the DOJ scrutinising Fox’s $22bn Roku deal, the US warning the UK over its plan to boost public service news on social media, and Grab eyeing a majority stake in Atome.

ExchangeWire

The Trade Desk's customers primarily consist of retail Pharmacies and physical retail companies. Examples of The Trade Desk's customers include The Home Depot, Walgreens and Dollar General. The Trade Desk has commercial and technical partners like Microsoft, DoorDash and Tencent Holdings. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

Analysis

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Analysis

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The Trade Desk

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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