The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk (TTD), a publicly owned company founded in 2009, is a global technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. With over 2640 employees and headquarters in the US, the company provides tools for brands to build, oversee, and improve their digital advertising campaigns across various formats and devices. In 2024, The Trade Desk reported revenues exceeding $1 billion. Its operations span North America, Europe, and the Asia-Pacific region.

2024 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 18, 2025, the company announced platform enhancements for its Kokai programmatic advertising system. These enhancements included simplified navigation, accelerated campaign creation tools, and expanded quality assurance capabilities, aiming to improve user adoption. The changes address user adoption challenges across programmatic advertising operations. Later, the company announced a redesign of the Kokai platform, partially eliminating the periodic table interface from key sections. This decision follows user resistance and slower-than-expected adoption rates impacting revenue. The goal of the redesign is to improve the user experience.

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The Trade Desk offers 4 products in the media tech and ad tech industries. The Trade Desk's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and user experience and devices.

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The Trade Desk's revenues were $2.4B in 2024. All the revenue comes from demand side platform (DSP).

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Dec

14th

2025

15:16

Search budgets shift to social and CTV as B2B targeting enters new precision era

Chris Modzelewski, EVP of Ad Solutions and Data Monetization at Intentsify, outlined three major shifts expected to reshape business-to-business advertising during 2026 in comments dated December 10, 2025. The predictions arrive as marketing professionals confront performance pressure replacing the artificial intelligence hype cycle that dominated 2024 and early 2025.

PPC Land

Dec

13th

2025

18:30

Financial Results, Emerging Tech

The Trade Desk: A High-Priced Stock in a Deep Correction

The Trade Desk US88339J1051 Among the constituents of the S&P 500, The Trade Desk stands out this year as one of the most significant underperformers. However, investors anticipating a bargain following the severe share price decline of recent months should exercise caution.

AD HOC News

Dec

12th

2025

18:30

Financial Results, Emerging Tech, B2B Tag

The Trade Desk in 2025: 3 Takeaways Investors Should Know Before Entering 2026

As 2025 comes to a close, The Trade Desk (TTD 1.04%) remains one of the most closely watched companies in digital advertising. For years, the company earned its reputation as the independent alternative to Google and Meta Platforms, helping advertisers reach audiences across the open internet with transparency and control.

The Motley Fool

Dec

12th

2025

14:18

Emerging Tech

Walmart’s US$19 billion Nasdaq 100 Index boost may have to wait

The retailer posted healthy sales and share gains in recent years, its market capitalization swollen to over US$920 billion Article content Walmart Inc. ditched the New York Stock Exchange for arch-rival Nasdaq this week, marking the largest defection of a stock listing in the Big Board’s history.

The Kingston Whig-Standard

Dec

12th

2025

08:35

Advertising Technology in 2026: Predictions from The Trade Desk

[Translated] Digital advertising will rely on premium media, data, and AI, and a more transparent supply chain to maximize ROI for brandsIn 2025, the advertising technology sector has reached a new level of maturity as it advances towards the era of open premium internet, where consumers show higher levels of attention and interaction.

Cantabriaeconomica

Dec

11th

2025

17:41

Emerging Tech, B2B Tag

SCREENS AT SCALE: THE LAST BASTION OF MASS MARKETING CONFIDENCE (and the potential to double your ROI)

The Fragmentation Paradox: Mass is Still Necessary James Bayes set the scene by noting that while audiences are fragmenting across streaming platforms (Netflix, Stan, Paramount+), the real challenge isn’t finding scale, but finding the right audience at scale to drive conversion.

Mutinex

Dec

11th

2025

13:03

Emerging Tech, B2B Tag

Programmatic Advertising 101: Your Essential Starter Guide

Last week, our very own Andrew Williams, Senior Director of UK & EMEA, was invited to present a Programmatic 101 session at a Vixen Digital SEMantics networking event in Brighton, UK. The room was packed, the questions were thoughtful, and the conversation made one thing clear: marketers are eager to master programmatic advertising.

Mogl

Dec

10th

2025

20:15

Trade Desk projects audio and video synergy by 2026

The Trade Desk highlights 2026 as a pivotal year for advancing measurement in advertising, particularly in the audio space. This prediction was shared by Anne Bouttier of Spotify Ads, emphasizing the importance of innovation in how audio is measured alongside video content.

Traders Union

Dec

10th

2025

05:01

Emerging Tech

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

Digiday

Dec

10th

2025

03:54

Emerging Tech, B2B Tag

Limelight Inc.’s annual report charts ad networks’ move from aggregation to curation

White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes. David Nelson: “The digital advertising ecosystem is in a constant state of flux.” Photograph: Jonas Leupe on Unsplash.

InPublishing

Dec

9th

2025

18:30

Emerging Tech, B2B Tag

The internet didn’t lose its way overnight. But it’s time to make it better.

Stephanie Famolaro, General Manager at The Trade Desk A pattern has been playing out on the internet for years. Social media platforms often follow a familiar trajectory – first delighting users, then prioritising advertisers, and eventually chasing profits at the expense of both until they lose their relevance and influence.

Mediaweek

Dec

9th

2025

15:46

B2B Tag

Trade Desk: New tech optimizes local advertising campaigns

Trade Desk has introduced a new technology that aims to optimize local advertising campaigns through the use of Geo lists. This tool leverages the full power of Kokai, enhancing marketers' abilities to reach audiences efficiently across multiple markets and channels.

Traders Union

The Trade Desk's customers primarily consist of retail Pharmacies and physical retail companies. Examples of The Trade Desk's customers include Dollar General, Walgreens and Macy's. The Trade Desk has commercial and technical partners like Tencent Holdings, Microsoft and DoorDash. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

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Analysis

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The Trade Desk

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

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News Summary:

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