The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk (TTD), a publicly owned company founded in 2009, is a global technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. With over 2640 employees and headquarters in the US, the company provides tools for brands to build, oversee, and improve their digital advertising campaigns across various formats and devices. In 2024, The Trade Desk reported revenues exceeding $1 billion. Its operations span North America, Europe, and the Asia-Pacific region.

2024 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 18, 2025, the company announced platform enhancements for its Kokai programmatic advertising system. These enhancements included simplified navigation, accelerated campaign creation tools, and expanded quality assurance capabilities, aiming to improve user adoption. The changes address user adoption challenges across programmatic advertising operations. Later, the company announced a redesign of the Kokai platform, partially eliminating the periodic table interface from key sections. This decision follows user resistance and slower-than-expected adoption rates impacting revenue. The goal of the redesign is to improve the user experience.

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The Trade Desk offers 4 products in the ad tech and media tech industries. The Trade Desk's product portfolio comprises of RTB and programmatic, user experience and devices and retail and commerce media ad tech.

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The Trade Desk's revenues were $2.4B in 2024. All the revenue comes from demand side platform (DSP).

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Dec

4th

2025

05:03

Artificial Intelligence, B2B Tag

AI Mode, Activate; The Trade Desk Bends On Agency Incentives

AI Stat Padding Google and Meta love bragging about how widely their AI tools are being used by consumers. But are those metrics legit? For example, Mark Zuckerberg noted during Meta’s quarterly earnings in October that “more than one billion monthly actives already use Meta AI.” Wow! Sounds like a lot.

AdExchanger

Dec

3rd

2025

19:18

Emerging Tech, B2B Tag

Celebrating 4 Years of Mogl: A Milestone Built on Growth, Grit, and Great People

This week, Mogl celebrates a major milestone - four incredible years of growth, innovation, and teamwork. What started as a fateful meeting over four years ago at The Trade Desk headquarters in New York City, has grown into a global company with a nearly 40-person team, industry-leading partnerships, and a shared mission to make programmatic better for everyone.

Mogl

Dec

3rd

2025

15:33

B2B Tag

The Trade Desk loosens fees as Amazon DSP pressure intensifies

Our Story Learn more about our mission and how EMARKETER came to be. Learn More → Our Clients Key decision-makers share why they find EMARKETER so critical. Learn More → Our People Take a look into our corporate culture and view our open roles.

eMarketer

Dec

3rd

2025

05:45

Management Changes, Emerging Tech, B2B Tag

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov.

AdExchanger

Dec

3rd

2025

04:44

Artificial Intelligence, B2B Tag

MSAP Media Congress: Decoding the future of media through synergy and human-tech flow

MANILA, PHILIPPINES – The Media Specialists Association of the Philippines (MSAP) recently held its Media Congress, “Synergia: Media Connection Meets Evolution” — the first after six years. The event centered on the state of media in the modern age, particularly its evolution driven by the integration of artificial intelligence across virtually every platform.

Adobo Magazine

Dec

2nd

2025

19:27

Smarter Spending: Unlocking Omnichannel Wins with The Trade Desk’s Campaign Groups

A regional credit union, offering a full suite of financial services across commercial banking, home loans, and more, partnered with ad agency Copacino Fujikado to enhance its marketing efficiency and acquisition performance for their brand campaign.

Mogl

Dec

2nd

2025

19:00

B2B Tag

How a global coffee brand unified media, sales and audience insights with Attain

The Challenge A global coffee brand needed to connect its growing media investments to actual customer growth. Despite significant spend across digital and retail channels, the team lacked a unified view of performance. Limited transaction visibility, fragmented measurement and a declining customer base made it difficult to identify which audiences and channels drove new and repeat buyers.

Attain Data

Dec

2nd

2025

18:37

Big Data/Analytics

How a leading food delivery brand used Attain to drive record holiday performance

The Challenge A leading U.S. food delivery platform aimed to boost order revenue and attract new customers during the holiday season. Despite strong first-party data, the team lacked the tools to optimize media in real-time or give merchant partners clear visibility into ROI.

Attain Data

Dec

2nd

2025

18:37

How a leading QSR shifted from static reports to continuous learning with Attain’s real-time measurement

The Challenge A global QSR chain needed a faster, more responsive way to connect its video spend across TV, YouTube, and streaming into real in-store sales. Parents and children were the brand’s fastest-growing audience, yet existing tools offered only static, post-campaign reports—making real-time optimization impossible.

Attain Data

Dec

2nd

2025

15:23

Artificial Intelligence, B2B Tag

2026 Predictions: The Year of the Easy Button, and More Disruption

Want to know what Convergent TV advertising will look like in 2026? Then follow the “easy” money. In digital, Google and Meta built billion-dollar businesses by simplifying the advertising process for brands. Select your audience, target outcomes, and budget, and let the platforms and their AI do the rest.

EDO

Dec

2nd

2025

12:39

B2B Tag

Bringing High-Quality Creative to the Open Web: Celtra, The Trade Desk & Backbone

Programmatic has become one of the most powerful ways for advertisers to reach audiences efficiently and at scale. Yet, while data-driven targeting and measurement have advanced, creative hasn’t kept up – leaving an untapped opportunity for advertisers to bring creativity and programmatic performance closer together.

Celtra

Dec

2nd

2025

10:04

Capital Investment, Emerging Tech, B2B Tag

A Contrarian Bet: Norway’s Sovereign Fund Doubles Down on The Trade Desk

As shares of advertising technology leader The Trade Desk languish near multi-year lows, one of the world’s most influential investors has made a decisive move. Norway’s sovereign wealth fund, managed by Norges Bank, has established a substantial new position in the company, signaling a starkly contrarian view during a period of intense market pessimism.

News Case

The Trade Desk's customers primarily consist of retail Pharmacies and physical retail companies. Examples of The Trade Desk's customers include Walgreens, Dollar General and Macy's. The Trade Desk has commercial and technical partners like Microsoft, Tencent Holdings and DoorDash. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

Analysis

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Analysis

Data

The Trade Desk

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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