The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, is a publicly owned, US-headquartered technology company founded in 2009, with approximately 2,640 employees. The company reported $2.9B in revenue as of 2025 and operates as a tier 1 media tech buyer. It focuses on providing digital ad buying solutions, including RTB and programmatic capabilities, which enable brands to create, manage, and optimize campaigns across various ad formats and devices. The Trade Desk maintains offices across North America, Europe, and Asia Pacific.

2025 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On March 14, 2026, Clear Street Group Inc. disclosed in its most recent Securities and Exchange Commission (SEC) filing that it bought a new position in shares of The Trade Desk during the third quarter. Earlier on March 13, The Trade Desk's CEO purchased additional shares, following the company's potential growth boost from its OpenAI integration.

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The Trade Desk offers 4 products in the ad tech and services and media tech industries. The Trade Desk's product portfolio comprises of user experience and devices, retail and commerce media ad tech and RTB and programmatic.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 100% of The Trade Desk's revenue.

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Mar

19th

2026

23:00

Emerging Tech, B2B Tag

The Media Spend Skim

Agencies increasingly make money through principal-based buying, a practice that is now spilling into the ad tech world. In recent weeks, The Trade Desk and agencies have been tussling over fee structures, and WPP Media and Dentsu exited OpenPath.

AdExchanger

Mar

19th

2026

22:45

Emerging Tech, B2B Tag

Comic: Overfrequency

The Rise Of Principal Media And The End Of The Agencies As We Knew Them Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

AdExchanger

Mar

19th

2026

18:30

Emerging Tech, B2B Tag

'There has always been a tax collector in your tech stack'

The agency, despite its historical baggage and recent misgivings, remains a fee collector, a partner whose fiduciary duty is tied to the brand's P&L. If the brand fails to grow, the agency is the first to be fired.

Campaign Asia-Pacific

Mar

19th

2026

11:30

Artificial Intelligence

Publicis just audited The Trade Desk and dropped them. Meanwhile an AI agent ran a real campaign without a DSP at all.

With the most recent news it seems like EVERYONE is again talking about lack of transparency and hidden fees surrounding some DSPs. Publicis just dropped The Trade Desk from its recommended DSP list after an audit allegedly found multiple violations of improper fee stacking, auto-enrollment in unauthorized tools, and resistance to validating at-cost media pricing.

Mar

19th

2026

09:29

Artificial Intelligence

Why is The Trade Desk Betting Big on AI to Power Its Core Advantage?

Despite operating in an uncertain macro environment with fluctuating ad budgets, The Trade Desk's TTD aggressive push into AI is a strategic move to secure its long-term position in digital advertising. Its ability to harness AI not only enhances performance for advertisers but also creates a durable competitive advantage.

sharewise

Mar

19th

2026

05:16

Publicis vs The Trade Desk: Audit row exposes deeper adtech power struggle

Publicis Groupe’s decision to stop recommending The Trade Desk (TTD) to clients has triggered one of the most significant flashpoints in the programmatic advertising ecosystem in recent years. The move follows a recent audit in which Publicis flagged multiple concerns including the alleged “improper” application of DSP fees, billing for tools without explicit authorisation, and a lack of transparency in verifying whether media and data costs were passed through without mark-ups.

Storyboard18

Mar

19th

2026

04:32

Partnerships and Alliances, Emerging Tech

LinkedIn wants to show key IT-related decision makers ads while they watch TV

LinkedIn is expanding its advertising strategy into streaming television. With this move, the Microsoft-owned professional networking site aims to help brands reach business decision-makers, including IT leaders, through connected TV (CTV) ads. According to a Business Insider report, the company has partnered with adtech firm The Trade Desk as its first demand-side platform (DSP) partner, enabling advertisers to use LinkedIn's professional audience data to target users while they watch TV.

ET BrandEquity

Mar

19th

2026

04:30

Financial Results, Emerging Tech

The Trade Desk Faces Mounting Scandal Over Fee Transparency

The advertising technology firm The Trade Desk is confronting a severe crisis of confidence that threatens its core business model. This follows a recommendation from the global advertising agency Publicis that its clients stop using The Trade Desk’s platform, sparking intense scrutiny over the company’s practices.

Stocks Today

Mar

19th

2026

02:30

Emerging Tech, B2B Tag

Jeff Green refutes audit failure claims, defends transparency record

Jeff Green, CEO of The Trade Desk, has issued a firm defense of the company’s business practices, categorically denying that the demand-side platform (DSP) has ever failed a financial or operational audit. In a detailed LinkedIn post, Green addressed recent industry scrutiny following reports that Publicis Media had advised clients to pause spending with the platform.

Adgully

Mar

19th

2026

00:21

DA Davidson Comments on TTD and Publicis News

DA Davidson Comments on TTD and Publicis News. The analyst comments "AdAge reported today that Publicis Groupe is telling clients it will no longer recommend The Trade Desk as a demand-side platform for digital media buying following a recently completed audit.

StreetInsider

Mar

18th

2026

22:30

Artificial Intelligence

Publicis and The Trade Desk butt heads as both feel growing pressure from tech platforms

The news: Publicis Groupe is advising clients that it no longer recommends they use The Trade Desk’s (TTD) demand-side platform, per a memo obtained by Ad Age. Publicis claims that The Trade Desk failed a third-party audit conducted by FirmDecision, which found the company opted users into certain features without consent, improperly charged them, and committed other violations of its master service agreement.

eMarketer

Mar

18th

2026

21:22

Emerging Tech, B2B Tag

The Trade Desk denies failing audit following alleged memo from Publicis advising clients to ‘avoid using DSP platform’

Singapore – The Trade Desk has denied that it had failed a third-party audit by global advertising giant Publicis following media reports noting that the advertising company advised clients to avoid using said demand-side platform (DSP).

Marketech Apac

The Trade Desk's customers primarily consist of physical retail companies. Examples of The Trade Desk's customers include The Home Depot, Dollar General and Carrefour. The Trade Desk has commercial and technical partners like DoorDash, Microsoft and Tencent Holdings. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.

Analysis

Data

Analysis

Data

The Trade Desk

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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