The Trade Desk is a publicly owned global technology company founded in 2009 and headquartered in the United States. It specializes in digital ad buying solutions, enabling brands to create, manage, and optimize their campaigns across various ad formats and devices. The company offers a real-time bidding (RTB) platform and programmatic advertising solutions that allow advertisers to target specific audiences and measure campaign effectiveness. The Trade Desk has over 2,640 employees and offices across North America, Europe, and Asia Pacific. In 2023, the company reported revenues of over $1 billion.
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The Trade Desk offers 4 products in the ad tech industry. The Trade Desk's product portfolio comprises of RTB and programmatic and retail and commerce media.
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The Trade Desk's revenues were $1.9B in 2023. All the revenue comes from demand side platform (DSP).
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The Trade Desk's customers primarily consist of RTB and programmatic and streaming services companies. Examples of The Trade Desk's customers include iQiyi, Sky Media UK and AMC Networks. The Trade Desk has commercial and technical partners like RTL AdAlliance, AccuWeather and Walmart Connect. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.
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