iQiyi is a Publicly Owned company headquartered in China, with Baidu as its parent company. Founded in 2010, the company employs approximately 3,320 individuals and reported $3.8B in revenue as of 2025. Functioning as a Chinese subscription video on-demand (SVOD) over-the-top (OTT) streaming service, iQiyi, formerly known as Qiyi, primarily produces and distributes films and television series, delivering media and TV services.
On September 7, 2026, analysts reported that Chinese online video streaming (OTT) platforms are accelerating their global expansion through localization strategies, a development expected to challenge the dominance of U.S. platforms in the global OTT market. Previously, on September 4, iQiyi renewed its exclusive media rights for UEFA club competitions in China, with the new agreement reportedly involving an uplift in financial terms. This followed the company's August 24 earnings release, which showed weaker revenue for both the second quarter and first half of the year, coupled with a wider net loss compared to the previous year.
iQiyi currently holds 37 broadcasting rights for sports competitions including motorsports, ice hockey, combat sports, american football, soccer | association football, basketball, tennis, futsal and golf.
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