Youku Tudou is a privately owned company headquartered in China, functioning as a subsidiary of Alibaba Group. Founded in 2003, employing approximately 2,200 individuals, and having reported $3.1 billion in revenue as of 2025, the company operates as a tier 1 media tech buyer. It specializes in media and TV services, providing a video-on-demand and streaming service that operates as a core media and entertainment entity. The platform evolved from a user-generated content site into a professional content hub and is categorized among streaming services in China alongside iQIYI and Tencent Video. It provides a library of licensed television dramas, films, and variety shows, while also investing in its "Youku Originals" division to produce exclusive scripted series and talent competitions. Integrated into Alibaba’s digital ecosystem, Youku utilizes data analytics for personalized content delivery and employs a tiered monetization model consisting of advertising-supported free access and a "VIP" subscription service for high-definition, ad-free, and early-access viewing.
On January 23, 2026, Juxing Media received the Youku 2025 Annual Outstanding Achievement Award during the Youku Channel Partner Private Sharing Conference. This followed an announcement on November 25, 2025, when Alibaba Group CFO Xu Hong stated during the fiscal year 2026 second-quarter earnings conference call that Whale Entertainment Group, which includes Youku, achieved profitability for three consecutive quarters, indicating the platform's healthy development track.
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Youku Tudou offers products in the media and telecoms services industry. Youku Tudou's product portfolio comprises of media and TV services.
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Youku Tudou's revenues were over $1B in 2025. All the revenue comes from video streaming.
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Examples of Youku Tudou's suppliers include Irdeto, Vobile and Kiloview.
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Youku Tudou currently holds 39 broadcasting rights for sports competitions including badminton, motorsports, soccer | association football, snooker and baseball.
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