Youku Tudou is a privately owned company, a subsidiary of Alibaba Group, headquartered in China. Founded in 2003, the company employs approximately 2200 individuals and reported $3.1B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in media and TV services. The platform, which merged with Tudou in 2012, has evolved from a user-generated content site into a professional content hub categorized as one of the "Big Three" streaming services in China alongside iQIYI and Tencent Video. Youku Tudou provides a library of licensed television dramas, films, and variety shows, and invests in its "Youku Originals" division to produce scripted series and talent competitions. Integrated into Alibaba’s broader digital ecosystem, the service utilizes data analytics for personalized content delivery and employs a tiered monetization model consisting of advertising-supported free access and a "VIP" subscription service for high-definition, ad-free, and early-access viewing.
On January 23, 2026, Juxing Media received the Youku 2025 Annual Outstanding Achievement Award during the Youku Channel Partner Private Sharing Conference. This followed an announcement on November 25, 2025, when Alibaba Group CFO Xu Hong stated during the fiscal year 2026 second-quarter earnings conference call that Whale Entertainment Group, which includes Youku, achieved profitability for three consecutive quarters, indicating the platform's healthy development track.
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Youku Tudou offers products in the media and telecoms services industry. Youku Tudou's product portfolio comprises of media and TV services.
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Youku Tudou's revenues were over $1B in 2025. All the revenue comes from video streaming.
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Examples of Youku Tudou's suppliers include Vobile, Irdeto and Kiloview.
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Youku Tudou currently holds 39 broadcasting rights for sports competitions including baseball, snooker, motorsports, soccer | association football and badminton.
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