Tencent Video

Tencent Video, a privately owned company headquartered in China and a subsidiary of Tencent Holdings, was founded in 2011, employs approximately 3000 individuals, and reported $4.8B in revenue as of 2024. Operating as a tier 1 media tech buyer, the company specializes in media and TV services, functioning as a digital streaming platform and a core business unit providing video-on-demand services. The platform operates on a multi-terminal infrastructure accessible via web browsers, mobile applications, and smart TV interfaces, often branded as Aurora TV. It utilizes a hybrid content strategy that integrates a library of licensed international and domestic films with Tencent Penguin Pictures original productions, specializing in high-budget serial dramas, variety shows, and exclusive domestic animation (donghua). Technically, the platform supports 4K ultra-high-definition streaming, Dolby Vision, and interactive "bullet chat" features, while employing a tiered monetization model that balances ad-supported free access with a "VIP" subscription system for early-access and exclusive content.