USA Softball, a privately owned entity headquartered in the US, was founded in 1933 as the Amateur Softball Association. Employing approximately 310 individuals, the organization reported $28.2M in revenue as of 2024 and functions as a tier 2 media tech buyer. Its primary focus is on bat sports, having been named the National Governing Body of Softball in the United States by the United States Olympic Committee in 1978. USA Softball operates with 70 local associations responsible for registering teams and organizing leagues throughout the country.
On April 21, 2026, USA Softball was awarded hosting rights for the 2027, 2029, and 2031 editions of the U-15 Women’s Softball World Cup by the World Baseball Softball Confederation (WBSC, with Devon Park in Oklahoma City set to host the elite competitions. Previously, on April 14, 2026, all-session tickets for the 2026 USA Softball International Cup, running July 30-Aug. 3 at Oklahoma City's Devon Park, went on sale. This follows the April 1, 2026, announcement by USA Softball of its 2026 Women’s National Team Athlete Pool, which includes 36 athletes identified for consideration for the U.S. Women’s National Team. These athletes will compete at the WBSC World Cup Group Stage event and the 2026 USA Softball International Cup. Earlier, on March 29, 2026, USA Softball announced the International Cup's return to Devon Park from July 30 to August 3, marking its comeback after a six-year hiatus with six countries and the USA Women’s Elite Team competing.
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USA Softball offers 2 products in the sports and media and telecoms services industries. USA Softball's product portfolio comprises of search, social, and retail media and bat sports.
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USA Softball's revenues were less than $50M in 2024. Caretta Research has split USA Softball's revenue into 2 different product categories, the largest of which is baseball. For full access to USA Softball's revenue breakdown subscribe to Caretta Portal.
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USA Softball has suppliers like GlobeStream Media.
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USA Softball sells broadcasting rights of its baseball competitions to 6 companies globally, covering 2 countries. USA Softball's rights holders include FOX SPORTS Australia and Youku Tudou.
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