USA Softball, a privately owned entity headquartered in the US, was founded in 1933 as the Amateur Softball Association and now employs approximately 310 individuals, reporting $12.5M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the organization was named the National Governing Body of Softball in the United States by the United States Olympic Committee in 1978. USA Softball oversees operations through 70 local associations that register teams and organize leagues around the country.
On January 20, 2026, USA Softball announced its 2026 Collegiate Player of the Year Top 50 Watch List, naming athletes such as Florida's Jocelyn Erickson, Keagan Rothrock, and Taylor Shumaker, alongside Arizona's Grace Jenkins, Regan Shockey, and Sydney Stewart. Shumaker was a Top-25 finalist in 2025, and Erickson reached the Top-26 in 2024. Earlier that day, the Preseason ESPN / USA Softball Collegiate Top 25 Poll was released, ranking Oklahoma as the No. 1 team. This followed the January 15 appointments of Megan Faraimo and Destinee McElroy to the USA Softball Board of Directors as Elite Athlete Representatives. Their additions increase the board's athlete representation, with eight current or former athletes now among its 24 members for 2026.
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USA Softball offers 2 products in the sports and media and telecoms services industries. USA Softball's product portfolio comprises of media and TV services and bat sports.
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USA Softball's revenues were less than $25M in 2023. Caretta Research has split USA Softball's revenue into 2 different product categories, the largest of which is baseball. For full access to USA Softball's revenue breakdown subscribe to Caretta Portal.
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USA Softball has suppliers like GlobeStream Media.
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USA Softball sells broadcasting rights of its baseball competitions to 6 companies globally, covering 2 countries. USA Softball's rights holders include FOX SPORTS Australia and Youku Tudou.
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