News Summary:
Steve MacMurray, Globecast's digital media development manager, on July 7, 2026, discussed how cloud and IP delivery are expanding niche sports globally, noting a projection by Ampere Analysis that global sports rights spending will exceed $78 billion by 2030, a 20% increase since 2025, amid growing consumption via streaming. Previously, on June 29, Globecast released a white paper focusing on strategies for Telco TV operators to transform their offerings into experience-led services. On June 25, Globecast introduced a multi-tenant content exchange platform built on Oracle Cloud Infrastructure (OCI), designed to serve as a hub for broadcasters, studios, and sports rights owners to ingest, transform, and deliver programming without needing individual file-transfer negotiations. The company had unveiled this OCI-powered Content Exchange platform at the StreamTV Show on June 22, positioning it as a cloud-enabled solution for modern streaming and live video workflows. This launch, initially announced on June 19, signifies Globecast's strategic shift from traditional signal transport towards a full-service cloud-driven media operations partnership, integrating satellite, fiber, IP, and cloud workflows and supporting C-Band replacement in North America.
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