Ad Insertion Platform, also known as AIP, is a privately owned company headquartered in Switzerland. Founded in 2007, the company operates with approximately 10 employees and reported $800,000 in revenue as of 2024, functioning as a tier 3 media tech buyer. The company specializes in video processing and playout, providing Ad Insertion for OTT and broadcast environments, in addition to offering OTT Head-End services.
Ad Insertion Platform and Castlabs are present at NAB 2026, where industry discourse highlights the IAB Tech Lab's late 2025 release of formal standards for advanced streaming ad formats. This update, the first significant change in several years, reflects a growing consensus that future streaming monetization will increasingly rely on formats integrated more naturally and creatively into the viewing experience, beyond traditional pre-roll and mid-roll. Previously, on October 15, 2025, Castlabs and Ad Insertion Platform strengthened their strategic partnership in digital video advertising. This collaboration followed their joint demonstration at IBC 2025 in September 2025, where they showcased next-generation non-linear ad formats with AdBlendr, aiming to illustrate future advertising for the streaming and OTT industry amidst a shift towards new monetization models.
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Ad Insertion Platform offers 2 products in the media tech industry. Ad Insertion Platform's product portfolio comprises of video processing and playout.
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Ad Insertion Platform's revenues were less than $1M in 2024. All the revenue comes from server-side ad insertion (SSAI).
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Ad Insertion Platform's customers primarily consist of media managed services, content rights and broadcast television and radio companies. Examples of Ad Insertion Platform's customers include Globecast, M6 and European Broadcasting Union (EBU). Ad Insertion Platform has commercial and technical partners like Zixi, CastLabs and Okast.
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