Nowtilus, a privately owned company headquartered in Germany, with Equativ as its parent company, was founded in 2007 and employs approximately 20 people. It reported $2.0M in revenue as of 2023 and operates as a tier 3 media tech buyer. The company specializes in digital video personalization solutions, utilizing video processing and playout capabilities, particularly through server-side ad insertion technology, for broadcasters and publishers.
Deutsche Telekom and RTL Deutschland expanded their tech partnership on targeted advertising, connecting RTL Deutschland's ad server with Telekom's MagentaAdSolution platform. Nowtilus/Equativ partnered on the technical implementation, launching later this year. Separately, Deutsche Telekom partnered with Equativ for targetable TV advertising in Germany via programmatic marketing, with Equativ supporting MagentaTV. Deutsche Telekom also made a strategic investment in Equativ, involving Bridgepoint and T.Capital, highlighting Nowtilus' role in building addressable TV infrastructure for MagentaTV. This investment expands the existing relationship with Nowtilus and aims to strengthen MagentaTV's addressable TV business. Finally, Deutsche Telekom and Equativ agreed to a cooperation for target group-specific advertising, enabling addressable TV on MagentaTV devices from mid-2024.
Nowtilus's customers primarily consist of entertainment Providers and telecoms companies. Examples of Nowtilus's customers include Warner Bros. Discovery, Deutsche Telekom and A1 Telekom Austria Group.
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