Nowtilus, a Privately Owned company headquartered in Germany and a subsidiary of Equativ, was founded in 2007 and operates with approximately 20 employees. Specializing in video processing and playout, the company develops digital video personalization solutions for broadcasters and publishers, with a focus on server-side ad insertion technology.
Deutsche Telekom and RTL Deutschland expanded their tech partnership on targeted advertising, connecting RTL Deutschland's ad server with Telekom's MagentaAdSolution platform. Nowtilus/Equativ partnered on the technical implementation, launching later this year. Separately, Deutsche Telekom partnered with Equativ for targetable TV advertising in Germany via programmatic marketing, with Equativ supporting MagentaTV. Deutsche Telekom also made a strategic investment in Equativ, involving Bridgepoint and T.Capital, highlighting Nowtilus' role in building addressable TV infrastructure for MagentaTV. This investment expands the existing relationship with Nowtilus and aims to strengthen MagentaTV's addressable TV business. Finally, Deutsche Telekom and Equativ agreed to a cooperation for target group-specific advertising, enabling addressable TV on MagentaTV devices from mid-2024.
Nowtilus's customers primarily consist of telecoms and entertainment Providers companies. Examples of Nowtilus's customers include Warner Bros. Discovery, A1 Group and Deutsche Telekom.
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