Nowtilus, a privately owned German company founded in 2007, develops video processing and playout solutions. Employing approximately 20 people, the company focuses on digital video personalization for broadcasters and publishers, with a specialization in server-side ad insertion technology. As of 2023, Nowtilus' annual revenue was less than $10 million. It is a subsidiary of Equativ.
Deutsche Telekom and RTL Deutschland expanded their tech partnership on targeted advertising, connecting RTL Deutschland's ad server with Telekom's MagentaAdSolution platform. Nowtilus/Equativ partnered on the technical implementation, launching later this year. Separately, Deutsche Telekom partnered with Equativ for targetable TV advertising in Germany via programmatic marketing, with Equativ supporting MagentaTV. Deutsche Telekom also made a strategic investment in Equativ, involving Bridgepoint and T.Capital, highlighting Nowtilus' role in building addressable TV infrastructure for MagentaTV. This investment expands the existing relationship with Nowtilus and aims to strengthen MagentaTV's addressable TV business. Finally, Deutsche Telekom and Equativ agreed to a cooperation for target group-specific advertising, enabling addressable TV on MagentaTV devices from mid-2024.
Nowtilus's customers primarily consist of telecoms, entertainment Providers and telecoms services companies. Examples of Nowtilus's customers include A1 Telekom Austria Group, Deutsche Telekom and Warner Bros. Discovery.
Subscribe for full access to Nowtilus's products in full detail 
