Nowtilus is a privately held company founded in 2007 and headquartered in Germany. The company specializes in developing digital video personalization solutions for broadcasters and publishers. Nowtilus' main product is a server-side ad insertion technology that enables broadcasters and publishers to dynamically insert ads into video content. The company has a team of 20 employees and is owned by Equativ.
Deutsche Telekom partnered with Equativ to introduce targetable TV advertising in Germany through programmatic marketing. The collaboration involves Equativ supporting Deutsche Telekom's MagentaTV platform in programmatic ad server-based TV advertising. Additionally, Deutsche Telekom made a strategic investment in Equativ to expand its targeted advertising business in Germany. This investment includes Bridgepoint, Equativ's majority shareholder, and Deutsche Telekom's corporate venture unit, T.Capital. Deutsche Telekom highlighted the significance of Equativ subsidiary Nowtilus in establishing the technical infrastructure for addressable TV, which serves as a growth driver for MagentaTV beyond its core business. T.Capital facilitated the deal through a strategic investment, enabling MagentaTV to strengthen its AddressableTV business. Deutsche Telekom's existing relationship with Nowtilus will be further expanded. Bridgepoint Development Capital participated as an anchor investor in Equativ. The partnership aims to shape the future of targetable TV advertising in Germany.
Nowtilus's customers primarily consist of pay TV services companies. Examples of Nowtilus's customers include Warner Bros. Discovery (WBD), Deutsche Telekom and A1 Telekom Austria Group.
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