Nowtilus, a privately owned German company founded in 2007, develops video processing and playout solutions. Employing approximately 20 people, the company focuses on digital video personalization for broadcasters and publishers, with a specialization in server-side ad insertion technology. As of 2023, Nowtilus' annual revenue was less than $10 million. It is a subsidiary of Equativ.
Deutsche Telekom announced a strategic investment in Equativ, a French ad tech company, on an unspecified date, with the participation of Bridgepoint and Deutsche Telekom's corporate venture unit, T.Capital. Nowtilus, an Equativ subsidiary, plays a key role in developing the technical infrastructure for addressable TV, aimed at boosting MagentaTV's growth. On an unspecified date, Deutsche Telekom and Equativ partnered to implement targetable TV advertising through programmatic marketing in Germany, using Equativ's support for MagentaTV's advertising. A further cooperation between Deutsche Telekom and Equativ was agreed upon, with plans to enable addressable TV on MagentaTV devices in Germany starting mid-2024. This collaboration focuses on target group-specific advertising.
Nowtilus's customers primarily consist of pay TV services, telecoms and entertainment Providers companies. Examples of Nowtilus's customers include Deutsche Telekom, A1 Telekom Austria Group and Warner Bros. Discovery (WBD).
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