Sky Media UK, a privately owned company headquartered in the UK and a subsidiary of Sky Group, was founded in 1988 and operates with approximately 240 employees. The company reported $1.4B in revenue as of 2024. Functioning as the advertising sales arm of Sky, Sky Media UK specializes in providing advertising services.
Sky Media launched Waymark on April 22, 2026, an AI-powered creative studio designed to help Irish small and medium enterprises (SMEs) overcome the cost and complexity of TV advertising by enabling instant generation of video concepts for commercials. Previously, on April 20, GoodGym debuted its "Workout For The Future" TV advert on Sky channels, following its Grand Prix win of the Sky Zero Footprint Fund, which awarded the organization £700,000 in media value from a £2 million fund dedicated to promoting positive environmental change. Earlier, on April 14, Sky Media partnered with organizations like City AM, Grant Thornton, and DPD at the SCALE EXPO & SUMMIT in London, where they actively accelerated the growth of ambitious scaleup companies. This followed the April 13 launch of global environmental action non-governmental organization WRAP’s "Rescue Me Recycle" TV campaign across Sky channels. Backed by Sky Media, specifically through its Sky Zero Footprint Fund, the campaign aims to encourage UK households to recycle more and reduce landfill waste, addressing the 79% of households still discarding recyclable items.
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Sky Media UK offers products in the media tech industry. Sky Media UK's product portfolio comprises of tV and streaming ad tech.
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