Sky Media UK, a privately owned company founded in 1988 and headquartered in the UK, is the advertising sales division of Sky Group. Employing approximately 240 people, it specializes in real-time bidding (RTB) and programmatic advertising. In 2023, the company's revenue was less than $100 million.
Sky Media launched the first phase of its new Sports Marketplace in November, simplifying advertiser access to Sky Sports and TNT Sports' live sports inventory. In a separate initiative, Sky Media partnered with All Response Media, Founders Factory Transmission, and Astus Group to host the TV Star competition for startups and small businesses. Sky Media also announced the eight winners of the Sky Zero Footprint Fund: Local Heroes initiative. This initiative provides a £20,000 TV advertising campaign and up to £2,500 towards creative production through AdSmart to eco-innovative small and medium-sized enterprises across the UK and Ireland. The Boatyard Distillery in Northern Ireland received this award as the Northern Ireland champion.
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Sky Media UK offers products in the ad tech industry. Sky Media UK's product portfolio comprises of premium video and CTV.
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