News Summary:
Sky Media appointed Greg Brooks as its new Head of Marketing on July 23, 2026. Brooks, previously Chief Marketing and Culture Officer at Mindshare and Chief Marketing and Commercial Officer at SharpEnd, brings over two decades of experience across B2B marketing, communications, brand, and media strategy to the senior leadership team. Previously, on June 10, 2026, PÄRLA launched its ‘Beautifully Clean Oral Care’ campaign across Sky channels. This initiative, which raises awareness of plastic toothpaste waste and promotes sustainable oral care, received £200,000 in advertising from Sky Media’s Sky Zero Footprint Fund as a Disruptor category winner. Earlier, on May 5, 2026, Guppyfriend debuted its first-ever TV campaign, ‘The Real Bag For Life,’ airing across Sky channels to highlight microplastic pollution. This followed news on May 2, 2026, that Sky Media backed WRAP’s ‘Rescue Me Recycle’ TV campaign, which began airing across Sky channels from April 13 to promote circular living.
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