TVbeat, founded in 2013 and headquartered in the UK, is a privately owned company with around 60 employees. The company provides a SaaS solution tailored for TV media owners, encompassing TV measurement, inventory management, and yield optimization. Their OVP business backend assists media owners in effectively managing their TV content, optimizing advertising revenue, and gaining insights into viewership patterns.
On May 15, 2024, Blockgraph, a privacy-centric identity and data collaboration platform, announced a partnership with tvbeat, a provider of campaign planning technology for media companies. This collaboration aims to enhance the monetization of linear TV inventory. Blockgraph's platform will be integrated with tvbeat's technology, enabling media companies to better plan and optimize their advertising campaigns. The partnership is expected to improve the effectiveness and efficiency of linear TV advertising, ultimately benefiting both media companies and advertisers.
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