ShowSeeker, a privately owned US company founded in 2003, provides cloud-based software solutions for managing advertising sales, planning, and workflow processes within the cable television industry. Employing approximately 60 people, the company's video business systems generated less than $10 million in revenue in 2023.
ShowSeeker, the ad tech company behind Pilot, partnered with Viamedia, a digital and linear advertising rep firm, on March 12, 2025. This partnership involves deploying new cloud-based software to streamline ad workflows and improve cross-media performance for over 100 video providers. The company's Pilot platform is described as an all-in-one campaign and order management platform. ShowSeeker employees discussed their careers in ad tech, noting that one employee's path into customer support was unplanned, while another was motivated by a belief in Pilot's potential impact. The company also acknowledged the evolving ad industry landscape and the ongoing need to educate advertisers.
ShowSeeker's customers primarily consist of advertising Services and ad measurement and verification companies. Examples of ShowSeeker's customers include Viamedia and Spectrum Reach. ShowSeeker has partners like Advisr.
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