Viamedia is a privately owned company headquartered in the US. Founded in 2001, it employs approximately 370 individuals. The company functions as a digital advertising company, specializing in ad sales management solutions for cable TV operators, MVPDs, telcos, OTT/streaming, and video providers across the US.
Viamedia.ai marked its 25th anniversary on July 27, 2026, emphasizing its technological innovation and expanded reach. The independent media partner, founded on September 18, 2001, by Jeff Carter and Todd Donnelly in Lexington, Kentucky, began as a local cable advertising representation firm. Earlier, on July 24, Viamedia informed an Illinois federal court that Comcast's motion to compel information about one of its board members was moot, stating it had already disclosed the potential compensation for the key witness if Viamedia prevails in the ongoing antitrust battle. This followed a multi-month market test conducted by Viamedia and Hearst Television on July 7, using WLWT-TV in Cincinnati to insert addressable advertising inside MVPD streams that carry broadcast signals, with MediaKind providing the advertising SaaS layer for last-mile household delivery. This initiative stemmed from a June 26 partnership announcement where Viamedia.ai collaborated with Hearst Television to enable household-level addressability for broadcast television, introducing dynamic ad-insertion capabilities for data-driven targeting and measurement for linear television inventory.
Viamedia's customers primarily consist of telecoms, broadcast television and radio and broadcast Media Production and Distribution companies. Examples of Viamedia's customers include Ritter Communications, A+E Global Media and Fox Corporation. Viamedia has commercial and technical partners like Magnite and Metronet. Viamedia has suppliers like ShowSeeker.
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