Viamedia is a privately owned company headquartered in the US. Founded in 2001, it employs approximately 370 individuals. The company functions as a digital advertising company, specializing in ad sales management solutions for cable TV operators, MVPDs, telcos, OTT/streaming, and video providers across the US.
Viamedia.ai announced a partnership with Hearst Television on June 26, 2026, to bring true household-level addressability to broadcast television. This collaboration utilizes new dynamic ad-insertion capabilities for data-driven targeting and measurement of linear television inventory. This partnership follows an extensive market test conducted over several months, which involved Viamedia, Hearst Television station WLWT-TV, and MediaKind, whose SaaS product enabled last-mile household-level ad delivery. Earlier, on May 15, Viamedia launched an upgraded Geo-Graph platform, leveraging Uber’s open-source H3 hexagonal grid. This new geographic intelligence layer aims to provide tighter audience definition, privacy-first targeting, and end-to-end campaign measurement in an advertising environment where traditional identifiers are fading. Previously, on April 24, an Illinois federal judge ruled that Viamedia Inc. and Comcast should have equal access to highly confidential materials as the advertising monopoly trial against the cable giant progresses.
Viamedia's customers primarily consist of telecoms, broadcast Media Production and Distribution and broadcast television and radio companies. Examples of Viamedia's customers include Summit Broadband, Fox Corporation and A+E Global Media. Viamedia has commercial and technical partners like Magnite and Metronet. Viamedia has suppliers like ShowSeeker.
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