Viamedia, a privately owned company founded in 2001 and headquartered in the US, employs approximately 370 people. Its primary business is providing advertising sales management services to various media providers across the United States. These services encompass cable television operators, multichannel video programming distributors (MVPDs), telecommunication companies, and over-the-top (OTT) streaming and video providers.
On March 27, 2025, Viamedia acquired LocalFactor, a tech-enabled digital ad company specializing in omnichannel programmatic ad solutions. LocalFactor's founder and CEO, Evan Rutchik, was subsequently appointed Viamedia's President and Chief Strategy Officer. This acquisition combined Viamedia's infrastructure with LocalFactor's data-driven targeting and programmatic expertise to create more scalable, privacy-compliant ad solutions. Financial terms of the acquisition were not disclosed, and LocalFactor now operates as a division of Viamedia. Viamedia's CEO, David Solomon, has also commented on the evolving media ecosystem and the advantages of a hybrid linear and CTV advertising model.
Viamedia offers 5 products in the media tech and ad tech industries. Viamedia's product portfolio comprises of video business systems, video processing and playout and premium video and CTV.
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Viamedia's customers primarily consist of broadcast Media Production and Distribution, broadcast television and radio and telecoms companies. Examples of Viamedia's customers include Summit Broadband, A+E Networks and Fox Corporation. Viamedia has commercial and technical partners like Magnite and Metronet. Viamedia has suppliers like ShowSeeker.
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