Viamedia

http://www.viamediatv.com
https://www.linkedin.com/company/viamedia/

Viamedia is a privately owned company headquartered in the US. Founded in 2001, it employs approximately 370 individuals. The company functions as a digital advertising company, specializing in ad sales management solutions for cable TV operators, MVPDs, telcos, OTT/streaming, and video providers across the US.

Revenue

Founded

2001

Headcount

403

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

On September 18, 2026, Viamedia.ai reorganized its advertising technology stack around a local-first omnichannel operating system, which unifies advertiser demand, media supply, and audience intelligence across linear TV, streaming, and digital advertising. This new structure integrates the company's existing ViaOS for demand, ViaSSP for supply-side inventory, and ViaIQ for data and intelligence. Previously, on September 2, Viamedia.ai appointed longtime CPG and advertising technology executive Drew Childers as Vice President, CPG & Retail Media, tasking him with building a distinct approach to CPG brand growth in the evolving media landscape. Earlier, on July 27, Viamedia.ai marked its 25th anniversary, highlighting technological innovation and expanded reach since its founding on September 18, 2001, in Lexington, Kentucky, by Jeff Carter and Todd Donnelly as a local cable advertising representation firm.

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Viamedia offers 5 products in the media tech industry. Viamedia's product portfolio comprises of tV and streaming ad tech.

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Sep

18th

2026

05:58

Emerging Tech, New Offerings, Big Data/Analytics, B2B Tag, New Offerings

Viamedia Unifies TV and Digital AdTech

Viamedia.ai is reorganizing its advertising technology stack around a local-first omnichannel operating system that combines advertiser demand, media supply and audience intelligence across linear TV, streaming and digital advertising. The company says the new structure brings three existing areas of its business together: ViaOS on the demand side, ViaSSP for supply-side inventory and ViaIQ for data and intelligence.

Adtechedge

Sep

2nd

2026

11:45

Management Changes, Emerging Tech, B2B Tag, Management Changes

Viamedia Taps Drew Childers to Lead Growing CPG & Retail Media Division

Marketing expert tasked with building a different approach to CPG brand growth within evolving media landscape Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, has appointed longtime CPG and advertising technology executive Drew Childers to the role of Vice President, CPG & Retail Media.

MarTech Cube

Sep

1st

2026

08:04

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

Viamedia Taps Advertising Veteran Drew Childers to Lead Growing CPG & Retail Media Division

MarTech Series

Aug

25th

2026

10:48

Partnerships and Alliances, Emerging Tech, New Offerings, Artificial Intelligence, Regulatory and Legal, Partnerships, New Offerings

My AI Lawyer: South Africans Can Get Legal Advice on Their Phones for Just R5 a Day

My AI Lawyer launches affordable AI-powered legal guidance for Cell C subscribers at R5 per day The platform has already helped more than 30,000 users and answered around 150,000 legal questions since launch The service covers everyday legal matters including workplace disputes, tenant issues and consumer rights Byron Pillay, a Briefly News journalist, has dedicated a decade to reporting on the South African political landscape, crime, and social issues.

Briefly News

Jul

27th

2026

06:30

B2B Tag

Viamedia.ai Marks 25th Anniversary With Technological Innovation and Expanded Reach

Independent media partner marks quarter century with new solutions for the future of media Founded on September 18, 2001 in Lexington, Kentucky by Jeff Carter and Todd Donnelly, Viamedia began as a local cable advertising representation firm.

IT News Online

Jul

24th

2026

06:30

Legal Issues and Lawsuits

Viamedia Says Comcast Already Has Info It Wants

By Nadia Dreid ( July 24, 2026, 8:10 PM EDT) -- Viamedia wants an Illinois federal court to declare moot Comcast's motion to compel information about one of its board members, saying it has already disclosed how much the key witness in question stands to be paid if Viamedia comes out on top in the antitrust battle....

Law360

Jul

7th

2026

00:00

Emerging Tech, B2B Tag

Hearst, Viamedia Trial Household Addressable Spots on WLWT With MediaKind Ad SaaS

Viamedia and Hearst Television ran a multi-month market test built around WLWT-TV in Cincinnati to insert addressable advertising inside MVPD streams that carry broadcast signals. MediaKind - formerly Harmonic - supplied the advertising SaaS layer for last-mile household delivery.

Broadcast Beat

Jun

26th

2026

07:16

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Hearst Television and Viamedia Bring Audience Targeting to Broadcast TV

New dynamic ad-insertion capability unlocks groundbreaking data-driven targeting and measurement for linear television inventory Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem, today announced a partnership with Hearst Television that enables true household-level addressability for broadcast television for the first time.

MarTech Cube

Jun

24th

2026

01:00

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Viamedia.ai and Hearst Television Partner to Bring Household

New dynamic ad-insertion capability unlocks groundbreaking data-driven targeting and measurement for linear television inventory This development follows an extensive market test to enable targeted television advertising via dynamic ad insertion within streams using broadcast spectrum. The test, conducted over several months, involved Viamedia, Hearst Television station WLWT-TV and MediaKind (formerly Harmonic), whose advertising SaaS product provided technology enabling last-mile, household-level ad delivery.

IT News Online

May

15th

2026

08:40

New Offerings, Emerging Tech

Viamedia Unveils H3‑Powered Geo‑Graph Geographic

Viamedia Launches Geo‑Graph ™ with Uber’s H3: A New Geographic Intelligence Layer for Post‑ID Advertising. The Lexington‑based ad‑tech firm announced today that its upgraded Geo‑Graph platform now leverages Uber’s open‑source H3 hexagonal grid to turn geography into a real‑time intelligence layer, promising tighter audience definition, privacy‑first targeting, and end‑to‑end campaign measurement in an environment where traditional identifiers are fading.

Adtechedge

May

14th

2026

07:34

Emerging Tech, New Offerings, Big Data/Analytics, B2B Tag

Viamedia Introduces a New Geographic Intelligence Layer for Advertising in a Post‑ID World

LEXINGTON, Ky., May 14, 2026 (GLOBE NEWSWIRE) -- Viamedia.ai , a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem, today announced a major upgrade to its Geo-Graph™ advertising and marketing service, turning geography into the much-needed intelligence layer that helps advertisers plan smarter, activate cleaner, and prove campaign performance in a post-ID world.

Associated Press

Apr

24th

2026

12:30

B2B Tag

'Big Guys,' 'Little Guys' Get Equal Access In Comcast Ad Fight

By Lauraann Wood ( April 24, 2026, 6:00 PM EDT) -- If Viamedia Inc. lets people with competitive insight view highly confidential materials as its advertising monopoly trial against Comcast looms, then the cable giant should have the same access because "we can't have different discovery standards between big guys and little guys," an Illinois federal judge said Friday....

Law360 UK

Viamedia's customers primarily consist of telecoms, broadcast Media Production and Distribution and broadcast television and radio companies. Examples of Viamedia's customers include Fox Corporation, A+E Global Media and Ritter Communications. Viamedia has commercial and technical partners like Magnite and Metronet. Viamedia has suppliers like ShowSeeker.

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Viamedia

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