Goldbach Group

Goldbach Group

https://goldbach.com/ch/de/home
https://www.linkedin.com/company/goldbach-group-ag/

Goldbach Group is a privately owned company headquartered in Switzerland, founded in 2010, and employs approximately 370 people, primarily focusing on advertising services. The company functions as a network for electronic communication solutions and a competence and logistics center for the marketing of private electronic, mobile, and interactive media. Its core business involves the placement of advertising in electronic, mobile, and interactive media, encompassing consulting, sales and marketing, creation, production, and order processing.

Revenue

Founded

2010

Headcount

365

Headquarters

Switzerland

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On January 22, 2026, Goldbach highlighted Mediapulse AG's semester numbers for radio usage in the second half of 2025, featuring comments from Janine Escribano, Head of Operations at Swiss Radioworld, on their meaning for the radio market and advertisers. This followed Goldbach's extension on January 15 of the submission deadline for its Crossmedia Award until the end of January. Earlier in the month, on January 6, Goldbach launched the 2026 edition of its Crossmedia Award, a competition that for more than two decades has recognized Swiss campaigns demonstrating successful cross-channel implementation of creative ideas. Goldbach also announced on January 5 a joint initiative with Mediapulse that enabled the first-time measurement of person-specific net reach for online video ads, integrating it with TV reach. At the start of the year, on January 3, Goldbach sold its German subsidiary, Goldvertise, to High View, a media company with locations in Landshut, Munich, Oberhaching, and Vienna. Goldvertise specialized in marketing moving images across Connected TV, linear TV, and online video.

Similar Companies

Subscribe for full access to Goldbach Group's profile

Goldbach Group offers products in the ad tech and services industry. Goldbach Group's product portfolio comprises of advertising, marketing, media agencies.

Subscribe for full access to Goldbach Group's products in full detail

Subscribe for full access to Goldbach Group's revenue in full detail

Jan

22nd

2026

06:34

«Why Radio is and remains indispensable in the Mediamix»

[Translated] Mid-January, Mediapulse AG published the semester numbers for radio usage in the second half of 2025. We asked Janine Escribano, Head of Operations Swiss Radioworld, what the numbers mean for the radio market in general and for advertisers and customers specifically.The new Mediapulse numbers are out.

Jan

15th

2026

05:27

Events, Awards and Recognitions

Goldbach Crossmedia Award extends submission deadline until end of January

[Translated] Since over 20 years, the Goldbach-launched competition has been highlighting remarkable Swiss campaigns that show how creative ideas work cross-medially. Agencies, companies, and media partners who strategically and creatively use cross-media and want to present their cases to a broad professional audience are addressed.Independent expert jury decides on submissionsThe submissions will also be decided by an independent expert jury this year.

Markt & Kommunikation

Jan

6th

2026

09:52

Goldbach Crossmedia Award 2026: It's On Again!

[Translated] The Goldbach Crossmedia Award is entering its next round, along with the search for the most creative and effective cross-media campaigns in Switzerland.For more than two decades, the Goldbach Crossmedia Award has been recognizing campaigns conceived in Switzerland that demonstrate how creative ideas can be successfully implemented across multiple channels.

Jan

5th

2026

07:00

Nettoreichweite bei Online Video Ads

[Translated] In the framework of a joint initiative by Goldbach and Mediapulse, it has been possible for the first time to measure the person-specific net reach of online video ads and combine it with TV reach.

Jan

3rd

2026

06:31

Goldbach sells Goldvertise to High View

[Translated] The German Goldbach subsidiary Goldvertise, specialized in marketing moving images in Connected TV, linear TV, and online video, will become part of High View. High View is a media company with locations in Landshut, Munich, Oberhaching, and Vienna, which operates various media brands, develops new brands, distributes, and markets them, particularly in the German-speaking region and internationally.The future-oriented and continuously growing company High View has a broad media offering.

Markt & Kommunikation

Dec

22nd

2025

10:10

Corporate Restructuring, B2B Tag

Goldbach sells its German subsidiary Goldvertise to High View

[Translated] Zurich (awp) - As a subsidiary of TX Group, the advertising specialist Goldbach is separating from its German subsidiary Goldvertise. The buyer is the Munich-based company High View. The transaction amount is not disclosed in the press release published on Monday.

Dec

21st

2025

18:30

Goldbach sells Goldvertise to High View

German video ad sales house Goldvertise will move to High View at the turn of the year, as parent Goldbach continues to streamline its portfolio and refocus on Switzerland. Goldbach Group, the Swiss ad sales company owned by TX Group, has agreed to sell its German subsidiary Goldvertise Media to Bavaria-based media group High View, with the transaction taking effect at the turn of the year 2025/26.

Broadband TV News

Dec

18th

2025

13:00

Emerging Tech, B2B Tag

Goldbach-Tochter Splicky with new owner

[Translated] The Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of Ad-Tech solutions.Küsnacht, December 19, 2025 – The Berlin-based Goldbach daughter Splicky specializes in questions around Programmatic Advertising in the DACH region and beyond.

Dec

10th

2025

18:30

Partnerships and Alliances

TX-Tochter Goldbach extends partnership with CH Media

[Translated] Zurich (awp) - Goldbach, a subsidiary of TX Group, will continue to market the national TV channels of CH Media in the future. The long-term cooperation will be continued and the corresponding contract extended, as announced by Goldbach Media on Thursday.The national television channels of CH Media - 3+, 4+, 5+, 6+, 7+, TV24, TV25, and S1 - will remain in Goldbach's offer.

Oct

7th

2025

08:25

Partnerships and Alliances, CT_Monitor Company

Zattoo verstärkt Ads-Team mit Alexander Horrolt

Zattoo is strengthening its advertising marketing: From November 1, 2025, Alexander Horrolt will take over the role of Director Partnership Ads at Zattoo. He will assume responsibility for all partnerships in the ads sector. Horrolt comes from Goldbach, where he was most recently CEO of Goldbach Next AG.

Oct

6th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

Alexander Horrolt joins Zattoo as Director Partnership Ads

Zattoo has appointed Alexander Horrolt as its new Director Partnership Ads, effective 1 November 2025, as the TV streaming provider expands its advertising sales operations. In his new role, Horrolt will oversee all advertising-related partnerships at Zattoo, focusing on business development and the management of inventory partnerships.

Broadband TV News

Sep

17th

2025

04:04

CT_Monitor Company

Goldbach Austria wird zu Azerion Austria GmbH

Following the takeover by the European media and entertainment platform Azerion, Goldbach Austria is now trading as Azerion Austria GmbH. Alexander Leitner will form the new management board together with Andreas Stietzel. The previous CEO Josef Almer will remain with the company as a consultant.

Examples of Goldbach Group's suppliers include Operative, Cape.io and Cataneo.

Example Suppliers

Subscribe for full access to Goldbach Group's profile

Analyst insight reports

Media tech in the UK and Ireland

The drivers behind set-top box technology buying decisions

What buyers really want - revealed

The state of play in Europe

Subscribe to access all analyst insight reports