Ads & Data is a privately owned company headquartered in Belgium, with approximately 170 employees. The company functions as an advertising service provider, offering brand marketing and development through digital media.
Ads & Data began representing the commercial interests of HBO Max in Belgium on July 1, 2024, through a partnership with RMB. This collaboration contributes to Ads & Data's consolidation of video market leadership, where it operates as the market leader in BVOD (Broadcast Video On Demand) in Flanders with platforms such as Play, HBO Max, VRT MAX, and Streamz. Earlier on February 2, Play Media and Telenet, in conjunction with Kinepolis, launched "Play Kinepolis," a new on-demand film service available via the Play app and Telenet TV-box for renting or purchasing individual films. Previously, on January 23, Ads & Data adjusted its director structure, following Valérie Morfitis's recent appointment as CEO, aiming to strengthen its commercial capabilities and place advertisers at the center of its operations.
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