AccuWeather is a privately owned company headquartered in the US. Founded in 1962, it employs approximately 600 individuals and operates in the technology, information, and media sectors, specializing in providing weather forecasts and warnings.
AccuWeather revised its forecast for the Atlantic storm season on September 30, including the possibility of zero hurricanes forming as the season enters its final two months, citing "super El Niño conditions." Earlier the same day, AccuWeather partnered with APEX Mobile Media to provide its weather-driven advertising solutions to Canadian advertisers, offering access to its media for marketing strategies during the upcoming colder months and throughout the year. Previously, on September 23, EverPass Media added AccuWeather NOW® to its platform as its global weather provider, marking EverPass's first 24/7 national linear channel for its platform delivering premium live sports content to commercial businesses. On September 18, AccuWeather announced it would begin referring to Lake Ontario as "Lake America" in its forecasts, following the federal government's adoption of the new name and a similar change by the National Weather Service, while also stating it would honor clients' preferences for the label.
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