Simulmedia, a privately owned US company founded in 2008, provides cross-channel television advertising solutions. Employing approximately 100 people, the company focuses on a data-driven approach to optimizing television advertisement placement, primarily across premium video and connected TV (CTV) platforms. Simulmedia also offers advertising solutions within the video game market. In 2023, the company reported revenues of approximately $10 million.
Simulmedia's Chief Science Officer, Jonathan Steuer, noted on an unspecified date that the television industry has restructured the cable advertising ecosystem for streaming, impacting marketers' ability to measure campaign effectiveness and manage frequency. A report from BIA indicated that local CTV/OTT ad spending is projected to increase by 20% between 2023 and 2025. Simulmedia also discussed programmatic TV advertising, which uses data-driven technology to automate the buying and selling of television ad inventory. Additionally, the company addressed the "halo effect," where the positive impact of TV advertising extends to other marketing channels. Finally, a case study detailed a client's campaign to increase brand awareness in the U.S. during fall 2021.
Simulmedia has commercial and technical partners like Disney Advertising Sales, DirecTV and Warner Bros. Discovery (WBD). Simulmedia has suppliers like TiVo.
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