Simulmedia

Simulmedia

https://www.simulmedia.com
https://www.linkedin.com/company/simulmedia/

Simulmedia is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 100 individuals and reported $13.0M in revenue as of 2024. Functioning as a software development firm, the company provides cross-channel TV advertising solutions. It operates with a data-first, digital approach to TV ad placement and optimization, and also offers video game advertising solutions.

2024 Revenue

Founded

2008

Headcount

106

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On August 6, 2026, Simulmedia published a title-level analysis, arguing that Netflix's decision to open ad inventory on The Trade Desk without spend minimums enlarges demand for an audience that is barely growing, with 89% of comparable returning seasons drawing fewer views than the season before them.

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Simulmedia offers products in the ad tech and services industry. Simulmedia's product portfolio comprises of marketer and agency technology.

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Sep

10th

2026

06:30

56% conversion lift and 593 net prescriptions: How Audience-Based DDL Drives Measurable Outcomes

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Sep

2nd

2026

01:19

In Aging-Patient Categories, the Caregiver Is the Consumer

For a meaningful share of prescriptions written for older patients, the person deciding whether the drug gets filled, kept, or swapped out for something else isn't the patient, it's the adult child, spouse, or family member managing their care, and that has implications for who a go-to-market plan for certain medications should be built around.

Aug

28th

2026

06:30

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Aug

23rd

2026

06:30

The $1.81 Billion Cost of Leaving Television

The Scale Only Television Delivers Television remains a proven channel for efficient mass reach. Its scale is what builds a brand’s demand at the top of the funnel, among audiences who are not yet customers, and it is what every lower-funnel channel later depends on to convert.

Aug

11th

2026

08:48

Marketing and Promotional Activities

The Scale Creators Can't Deliver: Why Q4 Will Send Brands Back to TV

An analysis of the reach ceiling on influencer budgets, and the importance of scaled reach to holiday growth. Creators drive trust, conversion, and the one effect a 30-second spot cannot replicate: a recommendation from someone the viewer already follows.

Aug

6th

2026

07:46

Marketing and Promotional Activities

Netflix returning seasons lose viewers 89% of the time, Simulmedia finds

Simulmedia published a title-level analysis on July 28, 2026 arguing that Netflix's decision to open ad inventory on The Trade Desk without spend minimums enlarges demand for an audience that is barely growing, with 89% of comparable returning seasons drawing fewer views than the season before them.

Aug

3rd

2026

06:30

Pharma TV Campaigns: Search as an Outcome Signal

An analysis of branded search against a drug's own TV spend across 100 advertisers, and the early read on campaign performance it reveals. In the US healthcare system, the path from symptom to diagnosis to treatment can take months.

Jul

28th

2026

06:30

Netflix's Trade Desk Deal Won't Fix Its Tune-In Problem

Over the past few weeks in MediaPost, I have written that Netflix has a program tune-in problem, and that the most efficient fix is the one TV companies have used for decades: data-driven tune-in advertising. Last week Netflix opened its ad-supported inventory to buyers on The Trade Desk through the SP500+ marketplace, removing the private-deal requirement and the spend minimums that previously gated access.

Jul

20th

2026

07:26

The Diagnosis Ad Attention Gap

Every pharma ad campaign is doing one, if not two, jobs: educating a potential patient who may have symptoms worth seeing a doctor about, or telling a patient which brand treats the condition they have been diagnosed with.

Jul

2nd

2026

01:00

New Offerings, Emerging Tech, B2B Tag

The Environment We Built For Agents To Transact Linear TV

How a TV Buy Moves Today Today a linear TV order moves the way it has for decades. A buyer emails a spreadsheet. A seller reads it, keys it into a traffic system by hand, and emails back a confirmation.

Jun

24th

2026

12:19

Emerging Tech, B2B Tag

Talking agentic TV ad transactions in Cannes

So many see the advertising industry’s fast-emerging AI-driven agentic future as anathema to its relationship driven core. It isn’t and won’t be, as I learned at the Cannes Lions International Festival of Creativity this week. I flew to France excited to talk about Simulmedia’s recently announced partnership with FOX Broadcasting and its industry-first end-to-end agentic platform for streaming and linear TV ad transactions.

Jun

23rd

2026

09:00

Before Agentic TV: The Foundations of a Marketer-First Buy

FOX Advertising announced last week the launch of what is the industry's first end-to-end agentic advertising platform, and Simulmedia is honored to be their TV transactions partner. For the marketer, an agentic advertising platform is only as good as what it transacts against and on whose behalf it acts.

Simulmedia has commercial and technical partners like DirecTV, Nexstar Media Group and Warner Bros. Discovery. Simulmedia has suppliers like TiVo.

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