Simulmedia is a privately owned company headquartered in the US, founded in 2008, and employs approximately 100 individuals. The company reported $13.0M in revenue as of 2024. Specializing in software development, Simulmedia provides cross-channel TV advertising solutions, operating a data-first, digital approach to TV ad placement and optimization. It also provides video game advertising solutions.
On April 23, 2026, Simulmedia reported on TV advertising spend by retail brands, noting that retail accounts for nearly $9.5 billion, or 19% of the approximately $50 billion spent on TV in 2025, despite retail marketers often feeling conflicted about the channel. Earlier, on April 8, Simulmedia detailed breakthrough results for a pharmaceutical brand, which achieved success by optimizing TV advertising for a defined patient audience, a shift from previous strategies that focused on broad demographics and led to stagnating performance. Previously, on March 18, the company published an analysis showing that traditional TV buying leaves 5.9 million people unreached by over-serving heavy viewers and missing the broad audience critical for growth, with light buyers contributing nearly half of all sales. This follows Simulmedia's appointment of Adam Gaynor on March 16 to the new role of Senior Vice President and General Manager of Skybeam, its self-serve platform. Gaynor, an advanced advertising and streaming veteran, will lead Skybeam's growth and evolution, reporting to Founder and CEO Dave Morgan, as the company expands efforts to simplify television advertising for brands and agencies seeking measurable outcomes in a shifting industry moving towards performance-driven and self-serve buying models.
Simulmedia has commercial and technical partners like DirecTV, Disney Advertising Sales and Warner Bros. Discovery. Simulmedia has suppliers like TiVo.
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