Simulmedia, a privately owned US company founded in 2008, provides cross-channel television advertising solutions. Employing approximately 100 people, the company focuses on a data-driven approach to optimizing television advertisement placement, primarily across premium video and connected TV (CTV) platforms. Simulmedia also offers advertising solutions within the video game market. In 2023, the company reported revenues of approximately $10 million.
Marketers frequently use impressions to gauge success, but connecting impressions to business outcomes remains a challenge, according to recent customer conversations. Leading brands in the travel industry plan television advertising nine months in advance, securing holiday inventory by September. The over-the-counter (OTC) market presents timing challenges, with cold and flu season accounting for a significant portion of annual sales, creating intense competition. A panel discussion at the Cannes Lions International Festival of Creativity on June 20-24 explored how innovation is transforming media strategy. At the same festival, Dave Morgan discussed the ongoing challenge of audience measurement across a fragmented media landscape.
Simulmedia has commercial and technical partners like Disney Advertising Sales, DirecTV and Warner Bros. Discovery. Simulmedia has suppliers like TiVo.
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