Simulmedia

Simulmedia

https://www.simulmedia.com
https://www.linkedin.com/company/simulmedia/

Simulmedia is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 100 individuals and reported $13.0M in revenue as of 2024. Functioning as a software development firm, the company provides cross-channel TV advertising solutions. It operates with a data-first, digital approach to TV ad placement and optimization, and also offers video game advertising solutions.

2024 Revenue

Founded

2008

Headcount

111

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On June 24, 2026, Simulmedia discussed its recently announced partnership with FOX Broadcasting and its industry-first end-to-end agentic platform for streaming and linear TV ad transactions at the Cannes Lions International Festival of Creativity. This followed FOX Advertising's launch on June 23, 2026, of what it described as the industry's first end-to-end agentic advertising platform, with Simulmedia serving as its TV transactions partner.

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Simulmedia offers products in the ad tech and services industry. Simulmedia's product portfolio comprises of marketer and agency technology.

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Jul

28th

2026

06:30

Netflix's Trade Desk Deal Won't Fix Its Tune-In Problem

Over the past few weeks in MediaPost, I have written that Netflix has a program tune-in problem, and that the most efficient fix is the one TV companies have used for decades: data-driven tune-in advertising. Last week Netflix opened its ad-supported inventory to buyers on The Trade Desk through the SP500+ marketplace, removing the private-deal requirement and the spend minimums that previously gated access.

Jul

20th

2026

07:26

The Diagnosis Ad Attention Gap

Every pharma ad campaign is doing one, if not two, jobs: educating a potential patient who may have symptoms worth seeing a doctor about, or telling a patient which brand treats the condition they have been diagnosed with.

Jul

2nd

2026

01:00

New Offerings, Emerging Tech, B2B Tag

The Environment We Built For Agents To Transact Linear TV

How a TV Buy Moves Today Today a linear TV order moves the way it has for decades. A buyer emails a spreadsheet. A seller reads it, keys it into a traffic system by hand, and emails back a confirmation.

Jun

24th

2026

12:19

Emerging Tech, B2B Tag

Talking agentic TV ad transactions in Cannes

So many see the advertising industry’s fast-emerging AI-driven agentic future as anathema to its relationship driven core. It isn’t and won’t be, as I learned at the Cannes Lions International Festival of Creativity this week. I flew to France excited to talk about Simulmedia’s recently announced partnership with FOX Broadcasting and its industry-first end-to-end agentic platform for streaming and linear TV ad transactions.

Jun

23rd

2026

09:00

Before Agentic TV: The Foundations of a Marketer-First Buy

FOX Advertising announced last week the launch of what is the industry's first end-to-end agentic advertising platform, and Simulmedia is honored to be their TV transactions partner. For the marketer, an agentic advertising platform is only as good as what it transacts against and on whose behalf it acts.

Jun

17th

2026

01:00

New Offerings, Emerging Tech, B2B Tag

Simulmedia and FOX bring agentic negotiation to Linear TV

While the industry stages agentic demos, Simulmedia and FOX completed the real thing: a linear buy negotiated and activated agent-to-agent, approved by both teams. A Platform Built for This Moment Simulmedia has been applying machine learning and intelligent automation to television advertising for more than a decade.

Jun

9th

2026

01:00

How a specialty pharma brand proved patient

The Challenge A specialty pharma brand had no way to target its diagnosed audience on TV, or measure TV's impact. Demo-based buying wastes reach on the wrong viewers. Patient-first targeting does not. The brand needed proof that TV was reaching confirmed patients and moving them to act, not just delivering impressions.

May

13th

2026

01:00

Experian Simulmedia Case Study. The 4x CPI Gap

Experian has been a Simulmedia partner for years, and every flight is a new chance to push their CPI lower. Across a four-month linear TV program targeting four credit-active audiences, data-driven forecasting and selection cut Experian's CPI by 4x versus premium network benchmarks.

May

1st

2026

08:31

Funding Activities, Capital Investment, Emerging Tech, B2B Tag

The First Investors in Ukraine Will Own the Upside—Lessons from a Simulmedia Founder

Most investors I meet say they are interested in Ukraine. Very few of them have actually been here. There is a phrase that keeps coming up in conversations with Western investors: "Ukraine-curious." It sounds like a compliment.

Apr

23rd

2026

07:28

Big Data/Analytics, B2B Tag

TV Ads For Retail Brands

Retail is the single largest contributor to TV advertising spend in the US — accounting for nearly $9.5 billion, or 19% of the roughly $50 billion spent on TV in 2025. And yet, retail marketers are among the most conflicted about the channel.

Apr

8th

2026

18:30

Driven Planning Drove Breakthrough Results for Pharma Brand

The ChallengeThe strategy looked right. The results didn’t move.TV was bought on broad demographicsThe pharma brand had a defined patient audience, but wasn’t actually reaching itNo clear view of reach or frequency against that audiencePerformance stagnated over timeThe real issue:TV was optimized for delivery — not for the audience that drives outcomes.The OpportunityThe audience was always there.

Mar

18th

2026

18:30

Big Data/Analytics, B2B Tag

Traditional TV Buying Leaves 5.9M People Unreached

The Challenge & The Opportunity The Growth Challenge Brands grow through new customer acquisition, not deeper loyalty programs. Light buyers outnumber heavy buyers 4-to-1 and account for nearly half of all sales — yet most TV campaigns over-serve the same heavy viewers on a handful of networks, missing the broad audience that actually drives growth.

Simulmedia has commercial and technical partners like Warner Bros. Discovery, Nexstar Media Group and DirecTV. Simulmedia has suppliers like TiVo.

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