Locality is a privately owned company headquartered in the US, formed in 2023 through the merger of Gamut and CoxReps. The company operates with approximately 370 employees and reported $80.0M in revenue as of 2024. Specializing in advertising services, Locality offers local advertising solutions by combining traditional broadcast television with digital streaming. The company provides targeted advertising solutions designed to reach specific audiences based on demographics, location, and behavior, serving a diverse client base that includes small local businesses, regional chains, national brands, and political campaigns.
On April 16, 2026, Locality and Nielsen finalized a landmark integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure, accelerating demographic audience delivery across local markets and modernizing local TV measurement in the U.S. Locality became the first broadcast sales organization to implement Nielsen’s MDE offering at scale. This followed initial reports on April 15, 2026, confirming Locality’s deployment of Nielsen’s Media Data Engine and outlining its role in modernizing local television measurement.
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