Locality, a privately owned US-based advertising technology company, was founded in 2023 through the merger of Gamut and CoxReps. Employing 400 people, the company provides video business systems focused on local advertising, integrating traditional broadcast television with digital streaming platforms. Locality's services target diverse clients, ranging from small businesses to national brands and political campaigns, offering customized advertising solutions based on audience demographics, location, and behavior. In 2023, the company reported revenues under $50 million (specifically $38 million).

2023 Revenue

Founded

2023

Headcount

394

Headquarters

US

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

1

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Locality offers products in the ad tech and media tech industries. Locality's product portfolio comprises of RTB and programmatic and video business systems.
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Locality's revenues were less than $50M in 2023. Caretta Research has split Locality's revenue into 2 different product categories, the largest of which is ad sales and traffic. For full access to Locality's revenue breakdown subscribe to Caretta Portal.
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Locality has customers like Warner Bros. Discovery (WBD). Locality has partners like FreeWheel.

Example Customers

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Example Partners

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