Locality, a privately owned company headquartered in the US, was founded in 2023, operates with approximately 370 employees, and reported $80.0M in revenue as of 2024. The company specializes in advertising services, functioning as an advertising technology company focused on local advertising. Formed through the merger of Gamut and CoxReps, Locality offers targeted advertising solutions by combining traditional broadcast television with digital streaming to reach specific audiences based on demographics, location, and behavior. Its client base includes small local businesses, regional chains, national brands, and political campaigns.
On January 28, 2026, Locality launched LocalX 2.2, an update designed to unify streaming operations and enhance local TV advertising by addressing operational friction for advertisers in the complex world of local TV and streaming. This development followed the company's appointment of Michael Collins as its first Chief Executive Officer on November 13, 2025. Collins's mandate is to accelerate the growth of Locality's data-powered local advertising platform for streaming and broadcast video, strengthening the connection between these businesses. Earlier, on October 21, 2025, Locality updated its platform to LocalX 2.1 to better serve advertisers and buyers, aiming to provide local advertising with comparable intelligence, scale, and integration to national media.
Subscribe for full access to Locality's products in full detail 
