News Summary:
On March 3, 2026, a new phase of artificial intelligence emerged, with agentic AI systems capable of executing work across platforms and data environments poised to impact local TV advertising. This development followed Locality's launch of LocalX 2.2 on January 28, 2026, designed to unify streaming operations and alleviate operational friction, which the company identified as a significant barrier to growth for advertisers in local TV and streaming. Earlier, on December 10, 2025, the company highlighted how local media, empowered by LocalX, serves as an outcomes-driven method to reach audiences amidst evolving viewing habits and increasing demands for automation and AI. Previously, Locality appointed Michael Collins as its first Chief Executive Officer on November 13, 2025, marking a new phase of growth and aiming to strengthen the connection between its streaming and broadcast businesses. This appointment came after the company updated its LocalX platform to version 2.1 on October 21, 2025, an enhancement intended to better serve advertisers and buyers by bringing intelligence, scale, and integration comparable to national media to local advertising.
Subscribe for full access to Locality's profile
Subscribe for full access to Locality's products in full detail 
