Locality is a privately-owned advertising technology company founded in 2023 through the merger of Gamut and CoxReps. Headquartered in the US, it employs approximately 370 people and generated less than $100 million in revenue in 2024. Locality's primary business is providing targeted advertising solutions across both traditional broadcast television and digital streaming platforms. Its client base includes a range of entities, from small local businesses to national brands and political campaigns, with advertising strategies tailored to demographics, location, and user behavior.
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