Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.
On July 23, 2026, Mike Fogarty, Tatari's Head of Client Development, and Lauren Frame, Director of Growth and Brand Media at Greenlight, discussed the performance of convergent TV for app marketers, detailing how Greenlight leverages TV as an always-on channel that measurably lifts Meta and Google performance and accounts for over a third of its media mix. This built on a prior conversation on July 13 where Fogarty and Frame explored how a performance-first app brand successfully utilized TV, a channel often written off as "brand-only." Earlier, on July 8, Tatari's Head of Revenue Matt Giannetti spoke at the 2026 AI Summit, arguing that AI is having its most significant impact in TV advertising, despite many brands dismissing the channel. Previously, on June 25, a post created in partnership with Tatari highlighted that the infrastructure behind Connected TV (CTV) buying is not adequately designed for premium television, and issues remain unaddressed by programmatic scale or AI.
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