Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.
On March 12, 2026, observations from Marketecture Live highlighted that the ad industry is now grappling with existing infrastructure challenges not built for the developing landscape of AI CTV. Earlier on March 10, the company's CEO offered perspective on programmatic TV, noting its swift adoption by TV buyers and sellers at an industry conference. Separately on March 10, reports indicated that Connected TV (CTV) advertising has progressed beyond the experimental phase, with startups utilizing it to achieve measurable returns given more than 200 million streaming audiences in the U.S. Previously, on March 9, Mike Fogarty, head of client development, brand, and agency partnerships at Tatari, stated that marketers must reexamine how they plan and measure performance across video and streaming platforms, advocating for breaking down silos between linear and streaming to effectively embrace convergent TV.
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