Tatari

Tatari

http://www.tatari.tv
https://www.linkedin.com/company/tatari/

Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.

Revenue

Founded

2016

Headcount

266

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On April 22, 2026, a Tatari executive warned that programmatic TV strategies are not maximizing potential revenue, instead advocating for "convergent TV" to unify planning, buying, and measurement across linear, streaming, and online video through a single platform, noting the maturity of supporting infrastructure. Previously, on April 9, 2026, Infra.tv achieved SOC 2 certification across its full infrastructure platform, which includes Tatari's Convergent TV buying and measurement platform, alongside its privacy-enhancing data clean room Vault and intelligent CTV infrastructure provider Upstream.

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Tatari offers products in the ad tech and services industry. Tatari's product portfolio comprises of marketer and agency technology.

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Apr

30th

2026

09:00

MANSCAPED Case Study

How MANSCAPED Cut a Clear Path to Scalable TV Growth MANSCAPED built its early success through digital-first marketing, using humor and boundary-pushing creative to stand out in a traditionally taboo category. That distinctive voice helped the brand break through and build awareness quickly, especially in performance channels where short-form, direct response creative drove early growth.

Apr

27th

2026

18:30

Artificial Intelligence

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

AI is rewriting the rules of advertising. From media planning to media buying, the industry is moving fast to adopt AI-led strategies. But perhaps the most transformative shift is happening on the creative side. Specifically, how brands are using AI to produce TV commercials.

Apr

26th

2026

18:30

Programmatic has been on the Sidelines, but there's a New Playbook for Buying NFL Inventory

The 2026 NFL Draft just wrapped, and a new crop of potential stars are ready to take the field (unless you were drafted by the New York Jets, in which case, godspeed.) But the annual Draft - now itself a major TV event airing over 2 days on ABC and ESPN - is a reminder that the NFL season is right around the corner, and with it, the annual rush by brands to figure out how to get in on the most-watched programming in television.

Apr

22nd

2026

07:56

Emerging Tech, B2B Tag

Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns – Beet.TV

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms.

Apr

20th

2026

18:30

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

There's no shortage of opinions on how to structure a marketing team in 2026. Org charts get debated in off-sites, redrawn after reorgs, and second-guessed the moment results plateau. But ask someone who has actually done it at scale, under pressure, with real accountability, and the answers get a lot more specific.

Apr

20th

2026

18:30

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s CMO, Vineet Mehra

There's no shortage of opinions on how to structure a marketing team in 2026. Org charts get debated in offsites, redrawn after reorgs, and second-guessed the moment results plateau. But ask someone who has actually done it at scale, under pressure, with real accountability, and the answers get a lot more specific.

Apr

13th

2026

18:30

TV Outperforms Every Other Channel on Influence, According to New Data

This Research Report Just Confirmed What Performance Advertisers Should Already Know There's a story the industry has been telling itself for the past few years: linear TV is dying, streaming is the future, and if you're a performance-minded DTC brand, your budget belongs to digital channels where you can track everything.

Apr

9th

2026

03:30

Infra.tv Achieves SOC 2 Certification, Setting the Standard for Data Trust Across Convergent TV Infrastructure

SAN FRANCISCO, April 09, 2026 (GLOBE NEWSWIRE) -- Infra.tv today announced it has achieved SOC 2 certification across its full infrastructure platform, including Convergent TV buying and measurement platform Tatari , privacy-enhancing data clean room Vault , and intelligent CTV infrastructure provider Upstream .

Apr

9th

2026

02:16

Big Data/Analytics, B2B Tag

Infra.tv Achieves SOC 2 Certification, Setting the Standard for Data Trust Across Convergent TV Infrastructure

The holding company behind Tatari, Vault, and Upstream earns independent validation of its security and data practices The cross-infrastructure commitment signals to enterprise advertisers, publishers, and clients in regulated industries that their data is in

Global Advertising News

Apr

8th

2026

18:30

Big Data/Analytics

How Saatva and Tatari Turned CTV Spend into Measurable Revenue with Invoca

Buying a mattress is rarely an impulse decision. Consumers spend days, sometimes weeks, reading reviews, comparing models, and visiting showrooms before they commit. And for many, the last step isn’t clicking “add to cart.” These consumers will often pick up the phone.

Mar

25th

2026

13:36

Big Data/Analytics, B2B Tag

Bonafide Health Case Study

How Bonafide Health Made TV a Bonafide Growth Channel for Online and Offline Sales Bonafide Health, a science-backed women’s health brand focused on menopause and sexual wellness, built its early growth through digital performance channels. Like many DTC brands, customer acquisition cost (CAC) was king.

Mar

24th

2026

18:30

Emerging Tech, B2B Tag

B2B Marketers Like Gusto, Relay, and Otter are Turning to TV to Reach Buyers

For decades, TV advertising was assumed to be the domain of consumer brands — beer, cars, fast food — brands built on pizzazz and pop. B2B software? Not so much. But that’s starting to change. From HR solutions to AI-powered meeting tools, a growing number of B2B companies are turning to TV and finding real results.

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