Tatari, founded in 2016 and headquartered in the US, is a privately held company with approximately 270 employees. The company has developed a data and analytics platform specifically designed for buying and measuring advertisements across both linear and streaming TV. Tatari's platform enables advertisers to optimize their campaigns, measure their effectiveness, and gain insights into their target audience. The company's main product is RTB (real-time bidding) and programmatic advertising, which allows advertisers to automate the buying and selling of ad space in real time.