Human, also known as White Ops, is a privately owned company headquartered in the United States. Founded in 2012, with approximately 540 employees, the company reported $180.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a cybersecurity company focused on disrupting digital fraud and abuse. Its fraud detection solutions are designed to verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education, and enterprise security sectors.
On September 8, 2026, HUMAN Security Inc. announced that Confused.com, a UK financial services comparison platform, integrated HUMAN Sightline Cyberfraud Defense featuring AgenticTrust. This integration strengthens protection across Confused.com's digital insurance journeys by providing enhanced visibility into automated and agentic activity, safeguarding customer interactions. Previously, on September 3, 2026, HUMAN published its "State of Agentic Traffic" report for August 2026. This monthly benchmark report indicated that agentic traffic grew 27%, reaching a new high as Codex debuted strongly, showcasing the increasing presence of AI agents across the web.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Skydance Corporation, AEG and Belk. Human has commercial and technical partners like Roku, The Trade Desk and Adobe.
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