Human, formerly known as White Ops, is a privately-owned cybersecurity firm founded in 2012 and headquartered in the US. Employing approximately 540 people, the company specializes in ad measurement and verification. Its primary service involves detecting and preventing digital fraud and abuse, analyzing over 20 trillion digital interactions weekly across various sectors including advertising, marketing, e-commerce, government, education, and enterprise security. In 2024, the company's revenue was less than $250 million.
On September 16, 2025, HUMAN Security Inc. announced the disruption of a sophisticated ad fraud and click fraud operation called SlopAds. Click fraud continues to pose a significant challenge to digital advertising, impacting advertisers, publishers, and platforms. The problem has become more complex due to the shift towards mobile-first, performance-driven buying models. Click fraud affects the entire digital advertising ecosystem, undermining trust between advertisers, publishers, and platforms.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Global, AEG and Belk. Human has commercial and technical partners like Roku, Adobe and The Trade Desk.
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