Human, formerly known as White Ops, is a privately-owned cybersecurity firm founded in 2012 and headquartered in the US. Employing approximately 480 people, the company specializes in ad measurement and verification, offering fraud detection solutions. These solutions analyze over 20 trillion digital interactions weekly across various sectors including advertising, marketing, e-commerce, government, education, and enterprise security, aiming to identify and mitigate digital fraud and abuse. In 2023, the company's revenue was less than $50 million.
On March 31, 2024, PCI DSS 4’s browser script requirements became fully enforceable. HUMAN Security announced the use of artificial intelligence and data modeling in bot management to offer cybersecurity teams more detailed information about cyberattack origins, with the HUMAN Sightline dashboards enabling detection, isolation, and tracking of individual bot profiles. Separately, HUMAN provides bot protection using behavioral analysis, machine learning, and predictive methods, claiming 99.99% accuracy in identifying malicious bots. The solution includes Human Challenge and Precheck features. A separate announcement noted that Ramesh Kanneganti was appointed Chairman of a University Grants Commission expert committee for developing a Massive Open Online Course on National Security Studies.
Human's customers primarily consist of entertainment Providers and retail companies. Examples of Human's customers include Belk, Paramount Global and AEG. Human has commercial and technical partners like Roku, Adobe and The Trade Desk.
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