Human, also known as White Ops, is a privately owned company headquartered in the US. Founded in 2012, with approximately 540 employees, the company reported $180.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, it specializes in ad measurement and verification. The company provides cybersecurity solutions that offer fraud detection, verifying the humanity of over 20 trillion digital interactions weekly across advertising, marketing, e-commerce, government, education, and enterprise security.
HUMAN’s Satori Threat Intelligence and Research Team on March 12, 2026, identified over 3,000 domains and 63 Android apps, which together form a substantial ad fraud laundering marketplace known as "Low5 Apps and Domains." Previously on March 4, programmatic advertising company EXTE integrated with HUMAN Security to protect ad inventory quality and integrity by verifying engagement, reducing fraud, and enabling authentic interactions across digital platforms and AI agents. Earlier the same day, HUMAN’s Satori team identified 180 mobile applications on Android and iOS, termed "Phantom Payout Apps," that misled users with cash reward promises for games while limiting fund withdrawals. This followed the disruption of the BADBOX 2.0 Android botnet by Google on February 28. The botnet had compromised 9 million devices worldwide, and the operation, which targeted command-and-control infrastructure used for ad fraud, was detailed in reporting by HUMAN Security and U.S. Department of Justice filings.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include AEG, Belk and Paramount Global. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.
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