Human, also known as White Ops, is a privately owned company headquartered in the United States. Founded in 2012, with approximately 540 employees, the company reported $180.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a cybersecurity company focused on disrupting digital fraud and abuse. Its fraud detection solutions are designed to verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education, and enterprise security sectors.
On July 22, 2026, Baunfire, a digital agency, announced its website project for HUMAN Security advanced to the finalist stage of the DesignRush Design Awards. Previously, on July 18, 2026, HUMAN Security uncovered 12 million stolen streaming accounts linked to criminal activity surrounding the 2026 FIFA World Cup, with 802,000 of those accounts harvested in June 2026 alone.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Skydance Corporation, Belk and AEG. Human has commercial and technical partners like The Trade Desk, Adobe and Roku.
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