Human, also known as White Ops, is a privately owned company headquartered in the US. Founded in 2012, the company employs approximately 540 individuals and reported $180.0M in revenue as of 2024. As a tier 1 media tech buyer, it specializes in ad measurement and verification. Functioning as a cybersecurity company, Human focuses on disrupting digital fraud and abuse. Its fraud detection solutions are designed to verify the humanity of more than 20 trillion digital interactions per week across sectors including advertising, marketing, e-commerce, government, education, and enterprise security.
On April 22, 2026, HUMAN Security Inc. expanded Agentic Visibility within its Sightline Cyberfraud Defense platform to offer marketing teams insights into the AI-driven internet. This development followed earlier announcements, including on April 20, 2026, when the company also detailed the expansion of Agentic Visibility capabilities within its Sightline platform, alongside an Adobe integration. These new features aim to reveal how AI agents are reshaping traffic discovery and conversion, working to close the intelligence gap between security and growth for marketing and commerce teams by informing how humans, bots, and AI agents operate online.
Human's customers primarily consist of entertainment Providers and retail companies. Examples of Human's customers include AEG, Paramount Global and Belk. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.
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