Arkose Labs, a privately owned company headquartered in the US, was founded in 2017 with approximately 250 employees, and reported $30.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer and specializes in ad measurement and verification, providing cybersecurity solutions focused on ad fraud and abuse prevention for enterprises.
On October 8, 2026, Arkose Labs CEO Kevin Gosschalk stated in Cyber Daily that consumer AI agents, such as Meta's Muse, are increasingly browsing, logging in, and performing actions for real users without identifying themselves, which renders the traditional "human or bot?" question significantly less useful for fraud detection. Previously, on September 30, Arkose Labs introduced "The Agentic Trust Maturity Model," a five-level scale designed to help organizations detect, classify, and control AI agents acting on behalf of their customers. That same day, discussions highlighted the growing challenge for fraud teams to identify new AI agent traffic that does not self-identify, an issue also noted in a Business of Tech report concerning new web shoppers designed not to appear as software. This follows observations made on September 29 regarding Meta's release of its Muse AI agent, which aligned with a prediction from a June publication, "After Bots," that agents would not wait for the industry to establish clean MCPs or APIs.
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Arkose Labs offers products in the ad tech and services industry. Arkose Labs's product portfolio comprises of ad measurement and verification.
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Arkose Labs's revenues were less than $50M in 2024. All the revenue comes from fraud detection and prevention.
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