CHEQ is a privately owned company headquartered in the US. Founded in 2016, the company operates with approximately 270 employees and reported $33.0M in revenue as of 2024. CHEQ specializes in ad measurement and verification, providing ad fraud and cybersecurity solutions to CMOs and marketing teams. The company's offerings focus on protecting customer acquisition efforts from bots, fake users, and other forms of invalid traffic.

2024 Revenue

Founded

2016

Headcount

253

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

Guy Tytunovich of CHEQ explained the "new doctrine of defence" for organizations in the AI era on September 6, 2026. He detailed why traditional identity models are broken and how to protect against new threats from humans, bots, and AI agents, as part of a TechTime series for CEOs and CISOs. Previously, on August 6, 2026, CHEQ highlighted the increasing share of website, app, and API traffic coming from bots and AI agents, emphasizing the importance of bot and agent trust for business leaders in the emerging "Agentic Web." Earlier, on July 22, 2026, CHEQ was featured in a comparison report alongside Lunio, detailing their click fraud detection platforms to help organizations eliminate invalid traffic from paid media campaigns. This followed the July 7, 2026 appointment of Udi Mokady, founder and former CEO of CyberArk, as chairman of CHEQ, succeeding co-founder Ehud Levy. Mokady, who has served on CHEQ's board since 2023, brings experience in identity security and access management, a field in which CHEQ also operates.

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CHEQ offers products in the ad tech and services industry. CHEQ's product portfolio comprises of ad measurement and verification.
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CHEQ's revenues were less than $50M in 2024. All the revenue comes from fraud detection and prevention.
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