CHEQ AI Technologies Ltd., a privately owned company founded in 2016 and headquartered in the US, offers ad measurement and verification services. Employing approximately 270 people, the company's solutions aim to mitigate ad fraud and cybersecurity threats for chief marketing officers and marketing teams. These solutions protect customer acquisition campaigns from various forms of invalid traffic, including bots and fake users. In 2024, the company's revenue was less than $50 million.
CHEQ AI Technologies reported on the 46th World Heritage Meeting held in New Delhi from July 21 to 31, 2024. The event showcased India's cultural and technological advancements to over 1500 international delegates from 150 countries. In cybersecurity news, CHEQ AI Technologies revealed the manipulation of data and skewed results caused by survey bots. They highlighted the growing threat of bot fraud, which involves malicious bots programmed to perform harmful activities online. Additionally, they discussed the effectiveness of CAPTCHAs as a security measure against bots and automated scripts. Lastly, CHEQ AI Technologies shared best practices for conducting cybersecurity audits to safeguard against potential data breaches.
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