CHEQ, a privately owned company headquartered in the US, was founded in 2016 and operates with approximately 270 employees, reporting $33.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad fraud and cybersecurity solutions specifically to CMOs and Marketing teams, designed to protect their customer acquisition efforts from elements such as bots, fake users, and other forms of invalid traffic.
On April 21, 2026, CheQ partnered with AU First Bank to launch the CheQ AU Bank Credit Card, positioning itself in the digital payments space alongside platforms like CRED, which collaborated with IndusInd Bank on a co-branded card. Previously, on April 17, CheQ and AU Small Finance Bank introduced the CheQ AU Credit Card, marking CheQ's expansion from a bill payment platform into credit card issuance and a broader credit and rewards ecosystem. This initiative followed CheQ's announcement on April 16 of the launch of the CheQ AU Credit Card with AU Small Finance Bank, which it described as India’s first co-branded LED credit card aimed at simplifying payments, maximizing rewards, and aligning with evolving spending habits.
Subscribe for full access to CHEQ's products in full detail 
